1. 9 Million Infographics Later,
24 Infographic
Ideas
To Inspire Your Next Beautiful Creation
Brings You

2. "Good artists copy; Great artists steal "

3. So, it's perfectly fine to
stand on the shoulders of
giants and borrow
inspiration from them.
I'm fine with
it, really!

4. First, talk about your
product or service - but
refrain from selling
explicitly.
Tip: Take the opportunity to provide interesting
and useful insights about your product or service to your
audience.

5. People are usually curious about what goes on
behind-the-scenes of a given industry, so
explain how your service/product works.
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#1 Behind the Scenes

6. Click here for full image
If your service or
product has
instructions or requires
customer to go
through a
process, make a
guideline infographic
for them.
#2 Step-by-Step

7. If your service or product exists in a competitive market, showcasing
interesting or novel uses of it will give you points for creativity.
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#3 Showcase

8. Share tips, cheat-sheets, and hacks to your service or
product. This makes it easier for new users to get on board
and old users to improve their workflow.
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#4 Tips and Tricks

9. Com parisons
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Compare the newer versions of
your service or product to the
older ones like “This year versus
last year.” People love seeing
growth and improvement from
entrepreneurs.
#5

10. Potential customers want to know what makes your
service or product better than others to make a decision.
Creatively highlighting key features will help to convince
your customers-to-be.
#6 Pitch and Promote
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11. People use your product or service to
achieve a goal. So make guidelines
about how to achieve that goal -
while subtly including your company
as part of the process.
#7 Guides
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So many choices, so
little time...

12. Have a blog for your
business? Visualizing
articles or small key
points (microcontent)
and making them
embeddable can do
wonders to your ‘Share’
button.
#8 Visualize Articles
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13. Look at your business’ social media channels. Any
status or photo you shared that got liked, shared,
favorited, or retweeted much more than others? Build
on that viral content — turn them into a visual story.
#9 Repurpose viral content
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14. Explain your core values. Most users want to know
why you do what you do, whether it’s to improve the
lives of your users or save the environment.
#10 Tell Your Story
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15. Your business has a context and a community. Actively
staying in touch benefits your business and also draws
your customers’ attention.
Next, take a look at
your industry.

16. Share insightful tips and advice relating to your
industry to be seen as a thought leader.
#11
Thought Leadership
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17. Strange things attract attention. Highlight unique data, interesting
statistics, or fascinating facts that circulate in the industry.
#12
Highlight
Interesting Data
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18. Myth-busting is fun.
Demonstrate your
knowledge of the industry
by unraveling common
misconceptions.
#13 Bust a Myth
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Uh, teacher, I'm not sure
that's right...

19. Every industry has key figures. Talk about the leaders’
contributions, quotes, working styles — anything you
find inspiring.
#14
Be Inspirational
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Yeah, I guess I
was pretty
much a genius.

20. Every industry has events, conferences, and shows.
Predict the outcome, recap, and comment on what
happened during these industry-specific events.
#15 Summaries And Recaps
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21. Every industry has hot keywords too. Learning the lingo
and making in-depth case studies will help you gain
credibility.
#16 Keyword Research
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22. History is a gold mine of lessons to be learnt.
Show the history or progress of your industry.
How did it come about? Who were the pioneers?
What are the key figures everyone should know?
#17 Look at History
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That's Jack Dorsey.
Because you know...
Twitter.

23. The future is no less important than the past or present.
Predicting, analyzing, comparing trends are all good ways
to get the ball rolling.
#18 ... And Into The Future
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24. New research about the industry just got published? Use
that to get a conversation going. Discuss the content,
weighing the pros and cons of the findings.
#19 Dive into Research
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25. Your current (and potential) audience is already telling
you what they want to see. Strive to be audience-
centric.
Definitely,
listen to your
audience.

26. Take a good look at the demographics of your current
customers. It’s something they can relate to. At the same
time, it piques interests from people from the same
demographic but aren’t your customers (yet).
#20 Audience Breakdown
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Not literally.

27. What do your users post online? Do
any of their interests match your
service/product’s profile?
Find that sweet spot where your
business can assist your audience.
Lists like “10 ways that can help you be
a better XYZ” fall into this category.
#21 Help Them Succeed
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28. People love
reading other
people’s stories.
Interview your
happy customers
and tell the story
of how your
business helps
improve their life
and work.
#22 Testimonials
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29. Whether it be Christmas season or Black Friday,
there's always a good reason to celebrate happy
moments with your audience.
Finally, take
advantage of
festive seasons.

30. #23
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#24
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31. These ideas were taken
from our ebook,
Infographics:
The
Untapped
Potential
CLICK HERE
Learn more about how the big brands use
infographics, and how you can beat them.
to download it