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The Square

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The Square

  1. 1. THE SQUARE C
  2. 2. <ul><li>All the courses are creative of nature. </li></ul><ul><li>It is creative people who are studying something that can relate to their way of living, or the life they want to live. They want to express themselves in a creative way! </li></ul><ul><li>The faculty is part of CPUT </li></ul><ul><li>We have combined the “Cape” of Cape </li></ul><ul><li>Peninsula & the “Create” of Creative to </li></ul><ul><li>form “Cape Create” </li></ul>
  3. 3. <ul><li>Cape Create = C² = “C square”. See logo – right. </li></ul><ul><li>To simplify the idea, students will eventually just refer to the design faculty as “ thesquare ”. </li></ul><ul><li>When “ the square ” is referredto in future, people will just make use of the squaresymbol instead words. </li></ul><ul><li>eg: The students at THE □ will be hosting an exhibition on August 2, 2008 </li></ul>THE SQUARE C
  4. 4. Message <ul><li>What we would like to achieve with the design of the new logo is for it to become a well recognized brand which functions under the CPUT name. </li></ul><ul><li>This means that although THE  refers to the design faculty of CPUT, it should have its own identity be able to function individually. Once THE  can function as an independent unit of CPUT, it has become a brand. </li></ul><ul><li>It should seem like THE  is an independent design school, whilst it still forms part of CPUT. </li></ul><ul><li>We don’t want to divorce the design faculty from CPUT, we merely want it to be able to function independently as well as part of CPUT. </li></ul><ul><li>We have selected a simplistic yet sophisticated logo to represent the faculty. </li></ul>