2. • The Purpose of a pitch
• Generating interest to get a
second meeting
• Keeping it concise, simple and
clear
• Covering every aspect of your
proposal
• Providing lots of detail
10 Slides
for a
perfect pitch
3. • 10 slides is enough.
• Never exceed 15.
• The more slides you need, the less
compelling your idea is.
10 Slides
for a
perfect pitch
7. Underlying magic
• Describe the underlying technology, the secret
sauce, or magic of your product.
• Use simple diagrams, schematics and flow
charts.
• Use as little text as possible.
• If you have a prototype, use it.
10. Competitive analysis
• Provide a complete overview of who
your competitors are. It is better to
have too many than too few.
11. Management team
• Describe the key players of your
management team.
• Name your most important investors.
• It is okay if you don’t have a perfect team yet
because that is the reason for your pitch.
12. Financial projections
and key metrics
• Provide a three-year forecast containing:
• Money
• Key metrics, such as number of customers,
conversion rate, etc.
• Do a bottom up forecast, not top down.
13. Current status, timeline
and use of funds
• Explain the current status of your product.
• Explain what the future looks like.
• Explain how you are going to use the money you
are trying to raise.