Pieter Brinkman presented on the new developments in Sitecore. He discussed Sitecore's three main development approaches: Sitecore Custom, Sitecore SXA, and Sitecore JSS. For each approach, he highlighted new features, improvements, and how they can be used based on business needs and timelines. He also reviewed the development lifecycle from learning resources to setting up environments to developing solutions to deployment.

1. Presented by:
Pieter Brinkman
Sr. Director Technical Marketing, Sitecore
Date:
November 4, 2019
What's New in Sitecore
Land?
Be ready for a ride through Sitecore Land
www.PieterBrinkman.com
@pieterbrink123
/in/pbrink/

2. © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand names are the property of their respective owners.#SitecoreSYM
Sitecore’s evolution is
a thrill ride in the
industry

3. © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand names are the property of their respective owners.#SitecoreSYM
Sitecore’s evolution is
a thrill ride in the
industry

4. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Project lifecycle
Development
Deployment
Content
Management
Optimization
Requirements
Business Technical

5. © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of
Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
Business requirements
and planning
Development
Deployment
Content
Management
Optimization
Requirements

6. © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of
Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
Development
Development
Deployment
Content
Management
Optimization
Requirements

7. @Pieterbrink123
Sitecore Development Approaches
Sitecore
Custom
Sitecore
SXA
Sitecore
JSS

8. @Pieterbrink123
Sitecore Development Approaches
Fully customizable,
integrated and scaled
solutions on .NET MVC
• Fully customized using familiar
development frameworks
• Total freedom, flexibility & control
• Extend and manipulate all functionality
and back-end integrations
• Integrate Sitecore to consume
data & deploy content
• Leverage third-party libraries and
frameworks, or to merge with
existing .NET web applications
Sitecore
Custom
Sitecore
SXA
Sitecore
JSS

9. @Pieterbrink123
Sitecore Development Approaches
Fully customizable,
integrated and scaled
solutions on .NET MVC
• Fully customized using familiar
development frameworks
• Total freedom, flexibility & control
• Extend and manipulate all functionality
and back-end integrations
• Integrate Sitecore to consume
data & deploy content
• Leverage third-party libraries and
frameworks, or to merge with
existing .NET web applications
Sitecore
Custom
Drag-and-drop componentry extended
to meet business needs or designs
for accelerated builds
• Grid-based layouts,
content-driven sites layouts.
• Out-of-the-box componentry
& build without design
• Integrate design &
front-end code separately
• Easy reuse of both complex
components & rules
• Extensible capabilities within componentry
Sitecore
SXA
Sitecore
JSS

10. @Pieterbrink123
Sitecore Development Approaches
Fully customizable,
integrated and scaled
solutions on .NET MVC
• Fully customized using familiar
development frameworks
• Total freedom, flexibility & control
• Extend and manipulate all functionality
and back-end integrations
• Integrate Sitecore to consume
data & deploy content
• Leverage third-party libraries and
frameworks, or to merge with
existing .NET web applications
Sitecore
Custom
Drag-and-drop componentry extended
to meet business needs or designs
for accelerated builds
• Grid-based layouts,
content-driven sites layouts.
• Out-of-the-box componentry
& build without design
• Integrate design &
front-end code separately
• Easy reuse of both complex
components & rules
• Extensible capabilities within componentry
Sitecore
SXA
Fully fledged headless
Sitecore solutions made through
JavaScript frameworks
• Headless architecture
• Full JavaScript SDKs (React, Angular, Vue)
• Code-first build approach supported
• Build & deploy disconnected from Sitecore.
• Automatic integration creates all the
necessary Sitecore artifacts for your site.
• REST based layout service provides the
content, but no additional markup.
Sitecore
JSS

11. @Pieterbrink123
Sitecore Development Approaches
Fully customizable,
integrated and scaled
solutions on .NET MVC
• Fully customized using familiar
development frameworks
• Total freedom, flexibility & control
• Extend and manipulate all functionality
and back-end integrations
• Integrate Sitecore to consume
data & deploy content
• Leverage third-party libraries and
frameworks, or to merge with
existing .NET web applications
Sitecore
Custom
Drag-and-drop componentry extended
to meet business needs or designs
for accelerated builds
• Grid-based layouts,
content-driven sites layouts.
• Out-of-the-box componentry
& build without design
• Integrate design &
front-end code separately
• Easy reuse of both complex
components & rules
• Extensible capabilities within componentry
Sitecore
SXA
Fully fledged headless
Sitecore solutions made through
JavaScript frameworks
• Headless architecture
• Full JavaScript SDKs (React, Angular, Vue)
• Code-first build approach supported
• Build & deploy disconnected from Sitecore.
• Automatic integration creates all the
necessary Sitecore artifacts for your site.
• REST based layout service provides the
content, but no additional markup.
Sitecore
JSS

12. @Pieterbrink123
Sitecore Development Approaches
Fully customizable,
integrated and scaled
solutions on .NET MVC
• Fully customized using familiar
development frameworks
• Total freedom, flexibility & control
• Extend and manipulate all functionality
and back-end integrations
• Integrate Sitecore to consume
data & deploy content
• Leverage third-party libraries and
frameworks, or to merge with
existing .NET web applications
1. Obsoleted functionality removed from the product
• Lucene Search provider
• Sitecore.Nvelocity
• Replaced deprecated SQL data types
2. xConnect Improvements
• Web tracker; Session expiration batching support
• New interaction aggregation pipeline that handles batches of interactions
3. Experience editor improvements
• Navigation and Control bars are now enabled by default
• Introducing Sitecore.Context.PageMode.IsExploring
4. Reporting Improvements
• Data confidence fixes
• Conversion rate updates
5. Performance Improvements
• Reducing the number of calls
• Reduce the amount of data saved
My top 5 core platform enhancements and improvements:Sitecore
Custom
IMPROVED

13. @Pieterbrink123
Sitecore Development Approaches
Drag-and-drop componentry extended
to meet business needs or designs
for accelerated builds
• Grid-based layouts,
content-driven sites layouts.
• Out-of-the-box componentry
& build without design
• Integrate design &
front-end code separately
• Easy reuse of both complex
components & rules
• Extensible capabilities within componentry
Sitecore
SXA
• Based on Scriban - open source,
rich templating engine
• Visual Studio Code extension for code
suggestions and syntax highlight
• Faster rendering times
Updated modern, fast and highly extensible templating engine
NEW
FEATURE

14. @Pieterbrink123
Sitecore Development Approaches
Drag-and-drop componentry extended
to meet business needs or designs
for accelerated builds
• Grid-based layouts,
content-driven sites layouts.
• Out-of-the-box componentry
& build without design
• Integrate design &
front-end code separately
• Easy reuse of both complex
components & rules
• Extensible capabilities within componentry
Sitecore
SXA
Aggregated facet filter and Facet summary
Additional Search filter components to optimize the Search
IMPROVED

15. @Pieterbrink123
Sitecore Development Approaches
Drag-and-drop componentry extended
to meet business needs or designs
for accelerated builds
• Grid-based layouts,
content-driven sites layouts.
• Out-of-the-box componentry
& build without design
• Integrate design &
front-end code separately
• Easy reuse of both complex
components & rules
• Extensible capabilities within componentry
Sitecore
SXA
• Creative Exchange Live Theming as
NPM packages
• JSS Style theme creation using
command line interface.
• Themes can now be fully version
controlled with only the compiled
assets being uploaded to Sitecore.
Complete front-end workflow revamp
NEW
FEATURES

16. @Pieterbrink123
Sitecore Development Approaches
Drag-and-drop componentry extended
to meet business needs or designs
for accelerated builds
• Grid-based layouts,
content-driven sites layouts.
• Out-of-the-box componentry
& build without design
• Integrate design &
front-end code separately
• Easy reuse of both complex
components & rules
• Extensible capabilities within componentry
Sitecore
SXA
• Creative Exchange Live Theming as
NPM packages
• JSS Style theme creation using
command line interface.
• Themes can now be fully version
controlled with only the compiled
assets being uploaded to Sitecore.
• SXA JavaScript APIs are now fully
documented.
Complete front-end workflow revamp
NEW
FEATURES

17. @Pieterbrink123
Sitecore Development Approaches
Fully fledged headless
Sitecore solutions made through
JavaScript frameworks
• Headless architecture
• Full JavaScript SDKs (React, Angular, Vue)
• Code-first build approach supported
• Build & deploy disconnected from Sitecore.
• Automatic integration creates all the
necessary Sitecore artifacts for your site.
• REST based layout service provides the
content, but no additional markup.
Sitecore
JSS
Build your JSS App on your local machine and connect it to a remote Sitecore
server through a tunnel.
This enables developers working on Apple Mac’s
to live-debug their JSS app
Work connected to Sitecore on their Apple Mac’s
IMPROVED

18. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Sitecore Development Approaches
Sitecore
Custom
Sitecore
SXA
Sitecore
JSS

19. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
01
Flexibility as business needs evolve
S I T E C O R E I N S T A N C E
Brand site 1
BUSINESS OR BRANDING CYCLE (TIME)
Sitecore
Custom
Sitecore
SXA
Sitecore
JSS

20. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
02
01
Flexibility as business needs evolve
S I T E C O R E I N S T A N C E
Brand site 1
BUSINESS OR BRANDING CYCLE (TIME)
Sitecore
Custom
Sitecore
SXA
Sitecore
JSS
S I T E C O R E I N S T A N C E
• Brand site 1
• SXA Tenant
- SXA site 1
- SXA site 2
Quick stand-up of two sites for new campaign

21. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
02
01
Flexibility as business needs evolve
S I T E C O R E I N S T A N C E
Brand site 1
BUSINESS OR BRANDING CYCLE (TIME)
Sitecore
Custom
Sitecore
SXA
Quick stand-up of two sites for new campaign
S I T E C O R E I N S T A N C E
• Brand site 1
• SXA Tenant
- SXA site 1
- SXA site 2
03
Mobile app built for event by external agency
S I T E C O R E I N S T A N C E
• Brand site 1
• SXA Tenant
- SXA site 1
- SXA site 2
• JSS Tenant
- JSS App
React JSS layer
Sitecore
JSS

22. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
02
01
Flexibility as business needs evolve
S I T E C O R E I N S T A N C E
Brand site 1
BUSINESS OR BRANDING CYCLE (TIME)
Sitecore
Custom
Sitecore
SXA
Quick stand-up of two sites for new campaign
S I T E C O R E I N S T A N C E
• Brand site 1
• SXA Tenant
- SXA site 1
- SXA site 2
03
Mobile app built for event by external agency
S I T E C O R E I N S T A N C E
• Brand site 1
• SXA Tenant
- SXA site 1
- SXA site 2
• JSS Tenant
- JSS App
React JSS layer
Sitecore
JSS
Ensure Brand
Site is a good
tenant neighbor

23. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Development Stages
Learn Setup Develop Deploy

24. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Learn
Learning materials
• Training
• Documentation
IMPROVED
IMPROVED
Learn Setup Develop Deploy

25. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Learn
Need help?
ask and answer questions at
Sitecore Stack Exchange
Join the conversation at
Sitecore Slack channels
join the Community at
Sitecore Community site
Learning materials
• Training
• Documentation
IMPROVED
IMPROVED
Learn Setup Develop Deploy

26. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Dev environment setup
Persona1
Responsible for
Persona1
Responsible for
Persona’s involved
Learn Setup Develop Deploy

27. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Local install with SIA and SIF
NEW
NEW
Install your local machine with Sitecore Installation Assistant Learn Setup Develop Deploy

28. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
DevOps
Learn Setup Develop Deploy

29. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Develop
Learn Setup Develop Deploy

30. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Develop
Follow Sitecore recommended practices Helix
helix.sitecore.net
Helix Digital Classroom training NEW
Learn Setup Develop Deploy

31. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Develop
Follow Sitecore recommended practices Helix
helix.sitecore.net
Opensource extensions on Marketplace
marketplace.Sitecore.net
Helix Digital Classroom training NEW
Learn Setup Develop Deploy

32. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Sitecore Developer Tools
Reduce deployment time,
ensure team integration,
and create an adds support
for different DevOps
scenarios
Sitecore TDS™
Compare and merge
Sitecore databases with
a complete side-by-side
comparison
Sitecore RAZL™
Bridge the gap between
the skill sets of front-end
and back-end developers.
Sitecore FEYDRA™
Microsoft Visual Studio
plugin that provides a
you a fast, streamlined
development
experience
Sitecore Rocks
NEW
Learn Setup Develop Deploy
UPDATED

33. © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of
Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
Deployment
Development
Deployment
Content
Management
Optimization
Requirements

34. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Deploy
You
Sitecore Solution
HA/DR
Infra. Monitoring
Support Team
Environment Setup
ISO & SOC2 Certs.
Servers
OS
Runtime
On-Prem
Sitecore Solution
HA/DR
Infra. Monitoring
Support Team
Environment Setup
ISO & SOC2 Certs.
Servers
OS
Runtime
IaaS
Youcloudprovider

35. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Deploy
You
Sitecore Solution
HA/DR
Infra. Monitoring
Support Team
Environment Setup
ISO & SOC2 Certs.
Servers
OS
Runtime
On-Prem
You
Sitecore Solution
HA/DR
Infra. Monitoring
Support Team
Environment Setup
ISO & SOC2 Certs.
Servers
OS
Runtime
PaaS
Azure
Sitecore Solution
HA/DR
Infra. Monitoring
Support Team
Environment Setup
ISO & SOC2 Certs.
Servers
OS
Runtime
IaaS
Youcloudprovider
Media Library in Azure Blob Storage: Reduce the cost and increase the performance of storing media in Sitecore NEW

36. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Deploy
You
Sitecore Solution
HA/DR
Infra. Monitoring
Support Team
Environment Setup
ISO & SOC2 Certs.
Servers
OS
Runtime
On-Prem
You
Sitecore Solution
HA/DR
Infra. Monitoring
Support Team
Environment Setup
ISO & SOC2 Certs.
Servers
OS
Runtime
PaaS
Azure
Sitecore Solution
HA/DR
Infra. Monitoring
Support Team
Environment Setup
ISO & SOC2 Certs.
Servers
OS
Runtime
IaaS
Youcloudprovider
You
Sitecore Solution
HA/DR
Infra. Monitoring
Support Team
Environment Setup
ISO & SOC2 Certs.
Servers
OS
Runtime
Managed Cloud
Sitecore
NEW
Media Library in Azure Blob Storage: Reduce the cost and increase the performance of storing media in Sitecore NEW

37. © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of
Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
Content creation and
management
Development
Deployment
Content
Management
Optimization
Requirements

38. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Sitecore Solves the Content Crisis
Build
relevant
content
Drive
outcomes
Measure content
effectiveness
Show personalized
content
Deliver
through
right channel
Use real time lessons
to shape content
creation, delivery &
presentation
Capture content
interaction data
Personalized
content
Conversion data
Marketing campaign, Call
to Action, etc.
Sitecore Experience platform

39. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Sitecore Solves the Content Crisis
Measure content
effectiveness
Show personalized
content
Deliver
through
right channel
Use real time lessons
to shape content
creation, delivery &
presentation
Capture content
interaction data
Personalized
content and
commerce
Conversion data
Purchase, Marketing
campaign, Call to Action,
etc.
Sitecore Experience platform
Build
relevant
content
Sitecore Commerce
Empower marketers and
merchandisers to fully personalize
the end-to-end shopping experience
– before, during, and after
the transaction
Drive
outcomes

40. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Sitecore Solves the Content Crisis
Build
relevant
content
Drive
outcomes
Measure content
effectiveness
Show personalized
content
Deliver
through
right channel
Use real time lessons
to shape content
creation, delivery &
presentation
Capture content
interaction data
Personalized
content and
commerce
Conversion data
Purchase, Marketing
campaign, Call to Action,
etc.
Sitecore Experience platform
Drive
outcomes
Sitecore Commerce
Empower marketers and
merchandisers to fully personalize
the end-to-end shopping experience
– before, during, and after
the transaction
Sitecore Content Hub
Easily plan, create, collaborate, store,
distribute, manage and publish any
content across all channels – and
connect the dots between content
and customer behavior.

41. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Sitecore Content Hub™ Components
Simplify storage,
management,
distribution and
control of digital assets
Manage, budget,
and control every
phase of a
marketing project
Streamline content
strategizing,
planning, creation,
and publication
Allow users to self-
serve and automate
collateral creation
Stay on top of all your
product content for
ecommerce and other
downstream apps
Sitecore DAM™
(Digital Asset
Management)
Sitecore MRM™
(Marketing Resource
Management)
Sitecore CMP™
(Content Marketing
Platform)
Sitecore W2P
(Web-to-Print)
Sitecore PCM
(Product Content
Management)
NEW

42. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Sitecore Content Hub™ Integrations
Sitecore DAM™ Sitecore CMP™
Sitecore Experience Platform

43. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Sitecore Content Hub™ Integrations
Sitecore DAM™ Sitecore CMP™
DAM connect
All assets; Images
Video, pdf, etc.
Sitecore Experience Platform
• SxA Integration
• Image field extension
• RTE field extension

44. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Sitecore Content Hub™ Integrations
Sitecore DAM™ Sitecore CMP™
DAM connect
All assets; Images
Video, pdf, etc.
Sitecore Experience Platform
• SxA Integration
• Image field extension
• RTE field extension

45. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Sitecore Content Hub™ Integrations
Sitecore DAM™ Sitecore CMP™
Sitecore Experience Platform
DAM connect
All assets; Images
Video, pdf, etc.
• SxA Integration
• Image field extension
• RTE field extension
CMP connect
publish
content
• Item create and update
• Text content only

46. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Sitecore Content Hub™ Integrations
Sitecore DAM™ Sitecore CMP™
Sitecore Experience Platform
DAM connect
All assets; Images
Video, pdf, etc.
• SxA Integration
• Image field extension
• RTE field extension
CMP connect
publish
content
• Item create and update
• Text content only

47. #SitecoreSYM@Pieterbrink123
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Sitecore Content Hub™ Integrations
Sitecore DAM™ Sitecore CMP™
Sitecore Experience Platform
DAM connect
All assets; Images
Video, pdf, etc.
• SxA Integration
• Image field extension
• RTE field extension
CMP connect
publish
content
• Item create and update
• Text content only

48. @Pieterbrink123
Horizon
Preview the web pages and
simulate visitor experiences
Editing Insights
Create and manage web pages Support experience management
with contextual content insights
Simulator
Horizon is the next generation editing environment

49. @Pieterbrink123
Horizon - editing
Editing
Insights
Horizon page editing interface
Simulator

50. @Pieterbrink123
Simulator
Horizon - simulator
Editing
Insights
Preview the page on different device for a specific date

51. @Pieterbrink123
Horizon – insights
Editing
Insights
Overview of page performance
Simulator

52. © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of
Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
Analytics,
Personalization and
Optimization
Development
Deployment
Content
Management
Optimization
Requirements

53. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Analytics, Personalization and Optimization
Build
relevant
content
Drive
outcomes
Measure content
effectiveness
Show personalized
content
Deliver
through
right channel
Use real time lessons
to shape content
creation, delivery &
presentation
Capture content
interaction data
Personalized
content and
commerce
Conversion data
Purchase, Marketing
campaign, Call to Action,
etc.

54. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Sitecore Experience Platform
Personalization
at scale
Analytics &
Reporting
Marketing
automation
Profiles,
interactions,
behaviors and
activities enrich
personalization
across channels
Generate
actionable insights
with analytics,
testing and
optimization
Easy drag and
drop campaigns
and marketing
automation
streamline time
to market
Machine
learning
Sitecore AI – Auto
Personalization
ML provided user
segment insights
from analyzed data
Testing &
optimization
Generate
actionable insights
with analytics,
testing and
optimization
Forms
Use Call-to-actions
to drive value and
outcomes on your
solutions
NEW
FEATURES
NEW
FEATURES
NEW
FEATURES
NEW
PRODUCTIMPROVEDIMPROVED

55. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Content Testing Reach
has been replaced with
Impressions
Reach is replaced with impressions to match
industry standard
Sitecore Experience Platform
Personalization
at scale
Analytics &
Reporting
Marketing
automation
Machine
learning
Testing &
optimization
Forms
IMPROVED

56. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Sitecore Experience Platform
Personalization
at scale
Analytics &
Reporting
Marketing
automation
Machine
learning
Testing &
optimization
Personalization tracking
without test definition
Measure effectiveness of personalization instances
without starting an explicit personalization test.
Forms
NEW
FEATURE

57. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Sitecore Experience Platform
Personalization
at scale
Analytics &
Reporting
Marketing
automation
Machine
learning
Testing &
optimization
Experience Optimization
dashboard
The Dashboard provides a single overview of all
personalization results.
The data is collected from personalization
tracking and from personalization tests.
Forms
NEW
FEATURE

58. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Sitecore Experience Platform
Personalization
at scale
Analytics &
Reporting
Marketing
automation
Machine
learning
Testing &
optimization
Forms
Scheduled plan
enrollment
Use date and time in the criteria for entry
in the enrollment plan.
Configuring an automation plan based on:
• Certain time of the day
• Certain day of the week
• A given date
NEW
FEATURE

59. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Sitecore Experience Platform
Personalization
at scale
Analytics &
Reporting
Marketing
automation
Machine
learning
Testing &
optimization
Forms
NEW
FEATURE
ExM: Enhanced
template management
For users of EXM, the 9.3 release
provides a refreshed template range
and manager experience.

60. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Sitecore Experience Platform
Personalization
at scale
Analytics &
Reporting
Marketing
automation
Machine
learning
Testing &
optimization
Forms
Sitecore AI – Auto Personalization
No need to set up user segments. ML will provide user segment insights from
analyzed data.
A service that enables
automated
personalization on
Sitecore Experience
Platform (XP)
Select any
components on your
website to turn on
Auto Personalization
and let machine
learning drive
personalization
Just add content
(variations) to the
component
You can
use rules with
auto personalization,
or not
NEW
PRODUCT

61. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Sitecore Experience Platform
Personalization
at scale
Analytics &
Reporting
Marketing
automation
Machine
learning
Testing &
optimization
Forms
Forms
• New Confirm email and File upload elements
• Forms uses platform bot detection to verify if
input is from human
• Redirect to external URL and pass form fields
as URL parameters
• Publish forms from the Forms UI
NEW
FEATURES

62. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Share what you have learned
Development
Deployment
Content
Management
Optimization
Requirements
Business Technical
Share
knowledge

63. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Share what you have learned
Development
Deployment
Content
Management
Optimization
Requirements
Business Technical
Share
knowledge

64. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Share what you have learned
Development
Deployment
Content
Management
Optimization
Requirements
Business Technical
Share
knowledge
Applications
Sitecore MVP 2020
mvp.sitecore.com
OPEN
SOON

65. #SitecoreSYM
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
@Pieterbrink123
Share your feature requests with Sitecore
Sitecore
Product
ideas
==
Request access to Aha:
https://www.sitecore.com/company/contact-us/product-feedback
1
2
3
Submit your ideas and vote on other product ideas
Follow the progress of the submitted ideas
OPEN
NOW

66. #SitecoreSYM© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Share your feedback now
Please take a moment to
review this session in the
Symposium mobile app:
Schedule ‣ Session ‣ Survey
Thank you!
www.PieterBrinkman.com
@pieterbrink123
/in/pbrink/

67. Thank you
FOR DISCUSSION PURPOSES ONLY.
Sitecore Confidential and Proprietary. ©2019 Sitecore Corporation
A/S. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand names are the property
of their respective owners.