1. 1

Citizen 2.0
Why
social
networks
should
be
all
over
the
web
Confiden)el
–
Pierre
Valade
14/05/10

2. 2

The
problem
&
some
context
Confiden)el
–
Pierre
Valade
14/05/10

3. 3
Internet,
today
 Google
can
search
through
billions
of
webpages
 Facebook
allows
everyone
to
create
its
social
network
and
share
informa;on
 Amazon
is
selling
millions
of
ar;cles
 A
ton
of
other
services
exist
on
the
web
Confiden)el
–
Pierre
Valade
14/05/10

4. 4
But,
you
can’t...
 Is
Internet
of
any
help
if
you
ask:
 What
movies
should
I
go
to
according
to
my
friends’
recommenda;ons?
 Has
this
book
been
bought
by
one
of
my
friends
?
What
is
his
review
?
 I
want
to
sell
my
appartment.
Is
any
of
my
friends
interrested
?
 I
want
to
buy
fashion
clothes
online.
What
are
the
good
websites
my
friends
are
using
?
Confiden)el
–
Pierre
Valade
14/05/10

5. 5
Citizen 2.0
:
a
new
approach
Ci;zen 2.0
Web
Users
Services
Confiden)el
–
Pierre
Valade
14/05/10

6. 6
And
the
whole
Internet
becomes
social
Web
services
Social
network
Ci;zen2.0
Confiden)el
–
Pierre
Valade
14/05/10

7. 7

Use
cases
From
a
user
point
of
view
Confiden)el
–
Pierre
Valade
14/05/10

8. 8
Case
#1
:
Movies.com
• Who
of
my
friends
have
seen
this
movie
?
Social
informa;on
• Who
of
my
friends
want
to
see
this
movie
?
Social
• Have
my
friends
love
this
movie
?
recommanda;on
• I
can
tell
in
one
clic
that
I
want
to
see
this
Social
organisa;on
movie
tonight
Confiden)el
–
Pierre
Valade
14/05/10

9. 9
Case
#2
:
Ebay
Do
I
have
some
friends
that
have
already
this
book
and
are
willing
to
lend
it
?
If
yes,
I
can
contact
and
ask
them
If
no,
I
can
buy
it
online
on
ebay.com
Confiden)el
–
Pierre
Valade
14/05/10

10. 10
Case
#3
:
Amazon
Social
• Are
my
friends
sa;sfied
about
this
product
?
recommanda;on
• Do
they
trust
the
website
I’m
browsing
?
• Are
my
friends
interested
in
buying
this
Social
informa;on
product
?
Social
influence
• What
do
the
experts
in
this
field
think
?
Confiden)el
–
Pierre
Valade
14/05/10

11. 11
Cas
#4
:
Blogs,
newspaper
website
Social
informa;on
• Are
my
friends
reading
this
blog
?
Social
• What
are
the
ar;cles
that
my
recommanda;on
friends
liked
?
• If
I
am
the
author
of
this
blog,
how
Social
influence
can
I
get
a
virtual
reputa;on
?
Confiden)el
–
Pierre
Valade
14/05/10

12. 12
4social
Social
recommanda)on
Social
organisa)on
Ci)zen2.0
Social
informa)on
Social
influence
Confiden)el
–
Pierre
Valade
14/05/10

13. 13
Citizen 2.0
:
a
structured
set
of
data
Web
services
Movies
Shopping
IMDB
Movies.com
Amazon
Ebay
Confiden)el
–
Pierre
Valade
14/05/10

14. 14
Integration
Providers
Users
 Directly
on
their
website
(cf.
 As
a
browser
plugin
(Firefox,
IE)
Digg)
 Directly
on
Ci;zen2.0
website
 API
:
the
provider,
via
the
 By
forwarding
an
API,
tells
Ci;zen2.0
confirma;on
email
Confiden)el
–
Pierre
Valade
14/05/10

15. 15
Publish
and
receive
:
«
social
Twitter
»
 The
user
publishes
content
 This
content
is
sent
to
his
friends
according
to
their
personal
interets.
The
process
of
search
is
inversed.
 It’s
push.
Confiden)el
–
Pierre
Valade
14/05/10

16. 16

Business
Model
Confiden)el
–
Pierre
Valade
14/05/10

17. 17
UVP
for
providers
 Users
doesn’t
quit
the
provider
while
interac;ng
with
Ci;zen2.0
 More
qualified
traffic
on
their
websites,
more
conversions
 They
can
add
a
social
dimension
without
any
investment
 The
integra;on
of
Ci;zen2.0
is
free
and
simple
 Ci;zen2.0
makes
providers
earn
more
money
Confiden)el
–
Pierre
Valade
14/05/10

18. 18
UVP
for
users
 Ci;zen2.0
gives
a
social
layer
to
any
website
that
you
use
everyday
 Your
social
networks
is
imported
from
Facebook,
Myspace,
etc...
 An
integra;on
where
you
need,
on
the
webpage
Confiden)el
–
Pierre
Valade
14/05/10

19. 19
How
to
make
money
?
lead
Jean-­‐Bap;ste,
who
Jean-­‐Bap;ste
Amazon
is
giving
Pierre
buys
a
new
like
Pierre’s
tastes,
wants
to
buy
this
3%
of
sale
to
book
on
Amazon
is
informed
of
book
Ci;zen2.0
Pierre’s
ac;on
Confiden)el
–
Pierre
Valade
14/05/10

20. 20
We
also
provide
an
API
 Secure
connec;on
with
other
services
that
create
value
for
providers,
users
and
other
applica;ons
 Examples:
 I
want
to
develop
a
service
that
need
the
last
5
movies
seen
by
a
user
 I
want
to
launch
a
service
that
can
recommend
books
according
to
what
the
user
likes
Confiden)el
–
Pierre
Valade
14/05/10

21. 21
Ci#zen2.0
Beyond
the
internet
of
social
networks
Confiden)el
–
Pierre
Valade
14/05/10