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WIFUTURE Conference - Artificial Intelligence and ChatBots - Milan

My Deck "Building a Chatbot is the tip of an iceberg, a new relation between humans and machines is coming to town"

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WIFUTURE Conference - Artificial Intelligence and ChatBots - Milan

  1. 1. @pieroleo Building  a  Chatbot is  the  tip  of  an  iceberg,  a  new  relation   between  humans  and  machines  is  coming  to  town   Pietro  Leo Executive  Architect    -­ Chief  Scientist  of  IBM  Italy  Research  and  Business  Unit IBM  Academy  of  Technology  Leadership Head  of  IBM  Italy  Center  of  Advanced  Studies Transforming   Data  into   Wisdom @pieroleo 2  Febbraio   in  We Are  Social
  2. 2. 2 PROLOGUE
  3. 3. @pieroleo
  4. 4. @pieroleo WISDOM KNOWLEDGEDATA INFORMATION
  5. 5. @pieroleo Video:   http://www-­03.ibm.com/press/us/en/pressrelease/49957.wss
  6. 6. @pieroleo DATA INFORMATION KNOWLEDGE WISDOM "Olli" Self-­Drive   Vehicle Co-­creative   community 3D-­printed Conversation Cloud   IoT Artificial   Intelligence 30  Transportation   Sensors   New  custom   sensors Recommender Video   Recognition Personalization ….
  7. 7. @pieroleo DATA INFORMATION KNOWLEDGE WISDOM So,  we  need   WISDOM,  to   Augment,   individual and  collective,   Intelligence
  8. 8. @pieroleo DATA INFORMATION KNOWLEDGE WISDOM Our  individual and  collective   massive  annotation   work  is  making   machines  smarter
  9. 9. 9 1997
  10. 10. @pieroleo
  11. 11. @pieroleo
  12. 12. @pieroleo Legacy  Layer Back-­End Web  Server Web  Browser  -­ Client Application Server Multi-tier Architecture Model emerged to build and support e-business Client  Application  Code Static  Application  Code Application  Services Integration  Services =  BP/Client   CODE  &  DATA =  IBM  Layers =  Tier  1 =  Tier  2 =  Tier  .... =  Tier  N
  13. 13. 13 2008
  14. 14. @pieroleo 2008 "Neither RedBox nor Netflix are  even on  the  radar  screen  in   terms of  competition.  It's more   Wal-­Mart and  Apple” Blockbuster   CEO,  Jim Keyes,  Dec 2008
  15. 15. 15 2017,  today  more or  less
  16. 16. @pieroleo Source:   http://www.visualcapitalist.com/extraordinary-­size-­amazon-­one-­chart/
  17. 17. 17 You  shared   your  position   with  me  and   can  guess   your  mobility   need.   I  can  take  you   where  you   need  to  be Just  enjoy   your  new   experience .  Stay  safe   as  in  your   home I  know   what  is   needed  for   you,  even   before  you   order  it Please,  come   with  me  and   stay  by  me. I  know  your   content  I  can   take  care  of  all   your  digital  life
  18. 18. 18 Video:   http://www.digitaltrends.com/home/grush-­toothbrush-­wins-­americas-­greatest-­makers/
  19. 19. 19 How is that possible?
  20. 20. 20 Image  source:  http://personalexcellence.co/blog/ideal-­‐beauty/ City Lifestyle ZIPcode Costal  vs  Inland Marital  status Generation Location Family  Size Gender Income  Level Competitors Age Loyalty  &  Card Activity Revenue  Size Life  Stages Eductation Legal  status Sector Industry
  21. 21. 21 Image  source:  http://personalexcellence.co/blog/ideal-­‐beauty/ City Lifestyle ZIPcode Costal  vs  Inland Marital  status Generation Location Family  Size Gender Income  Level Competitors Age Loyalty  &  Card Activity Revenue  Size Life  Stages Eductation Legal  status Sector Industry Subscriptions Date  on  Site Wish  List Size  of   Network Check-­ins App  usage  duration Number  of  Apps  on  Device Deposits/Withdrawals Device  Usage Purchase  History Following Followers Likes Number  of  Hashtags  used History  of  Hashtags Search  Strings  entered Sequence  of  visits Time/Day  log  in Time  spent  on  site Time  spent  on  page Frequency  of  Search Videos  Viewed Photos  liked
  22. 22. 22 Image  source:  http://personalexcellence.co/blog/ideal-­‐beauty/ City Lifestyle ZIPcode Costal  vs  Inland Marital  status Generation Location Family  Size Gender Income  Level Competitors Age Loyalty  &  Card Activity Revenue  Size Life  Stages Eductation Legal  status Sector Industry Subscriptions Date  on  Site Wish  List Size  of   Network Check-­ins App  usage  duration Number  of  Apps  on  Device Deposits/Withdrawals Device  Usage Purchase  History Following Followers Likes Number  of  Hashtags  used History  of  Hashtags Search  Strings  entered Sequence  of  visits Time/Day  log  in Time  spent  on  site Time  spent  on  page Frequency  of  Search Videos  Viewed Photos  liked Sentiment Tone Euphemisms Hedonism Extroversion Face   Recognition Openess Colloquialism Reasoning   Strategies Language   Modeling Dialog Intent Latent   Semantic   Analysis Phonemes Ontology   Analysis Linguistics Image   Tags Question   Analysis Self-­transcendent Affective   Status
  23. 23. 23 AI (business) spring Digital Business + Digital Intelligence
  24. 24. Artificial   Intelligence   patents  have   more  than   tripled  in  10   years
  25. 25. Venture   Scanner  are   tracking 1481   Artificial Intelligence   companies   with  a   combined funding amount of  $9   Billion
  26. 26. https://hbr.org/2016/11/how-­artificial-­intelligence-­will-­redefine-­management 86%  of  managers  say  they  want  help  from   intelligent  systems  when  Monitoring  and   reporting
  27. 27. 28 What is happening?
  28. 28. 29 Automating the World Understanding the World Main Technology Shift H-Factor Program Train/Data Scientist Knowledge Workers Learning Workers
  29. 29. 30 BIG  DATA DATA WISDOM Knowledge Information Technology is no more supporting every kind of private and public organizations, it is becoming part of them. Machine Intelligence Is becoming the key ingredient. Analytics Cloud  Computing Data  Science Mobile Social Digitalization Technology Business Robotics Artificial   Intelligence Business & Tech NexusThings
  30. 30. 31 TAKE  A  BREAK! Do  not  scar  with   Technology   Overloading!
  31. 31. 32 Video:   https://vimeo.com/128873380
  32. 32. 33 THE  WISDOM AGE
  33. 33. The  way  to   find information The  way  to   make better decisions
  34. 34. Toward a Precise Decision Making to reduce the wasteful spend as well as the risk in every industry New Information Technology challenge is now about the possibility to expand our WISDOM options Watson
  35. 35. @pieroleo Opportunity for   decision-­making support 2025 Cognitive  opens  new  opportunities  on  top  of  traditional  IT Traditional global IT  spend Source:  IBM  analysis  presented  to  the  Investor  Briefings   ~$2T ~$1.2T
  36. 36. @pieroleo IBM  Cognitive  Computing  by  numbers  in  IBM 45 Countries 100+ Applications already in market 6.000 Researchers & Specialists in IBM 8 Languages Learned by Watson 200 Universities offering Watson courses 500+ Partners Powered by Watson API & Hybrid Cognitive Frameworks 20 Industries 80.000 Developers building with Watson 3 Industrial Business Units Watson Health 5.000 Employees, 6B$ investment Watson Internet Of Things 1000 Researchers and Specialists, 3B$ investment Watson Finantial Services 200M Lives 60M Patient Records 30B Images 1.2M Mediacal Abstracts 60+ Solutions
  37. 37. 38 COGNITIVE SOLUTIONS
  38. 38. Ecosystem and  Partners Industry   Solutions Client Solutions IBM   Provided Data Private Client Data IBM  Watson  Innovation  platform  for  Cognitive  Business Financial Watson  Health Watson  Financial  Service Watson  Internet  of  Things Hybrid  Watson   Frameworks Watson Services Comms Industrial Distribution Financial Public ServicesHealth Fraud Analysis Corp Intelligence Claims Processing Digital Agent Call Center Advisor Public Safety National Security Shopping Advisor Sales Automation Supply & Logistics Omni-Channel Ops Product Safety Field Service Mgt Geology Advisor Digital Agent Theme Park Exp Call Center Ops CIO Dashboard Corp Intelligence M&A Advisor Cyber Security Life Sciences Oncology Clinical Trial Matching AssistantCognitive   Tools Collaborator Coach Mediator Types   of  Cognitive   Systems Decision   Making
  39. 39. Watson   Oncology
  40. 40. 1-­800  Flowers Live  at:  https://www.1800flowers.com/gwyn-­1800flowers?flws_rd=1 Live  at:  https://www.thenorthface.com/xps GWYN  (Gifts  When  You  Need),  a  Watson-­powered  personal   concierge  designed  to  help  customers  find  the  perfect  gift The  North  Face A  personal  Shop  Assistant  that  can  drive  you  to  select  the   most  appropriate  Jacket Virtual  Agents:  Sales  Assistants
  41. 41. Cognitive  Mobility • Cognitive  mobility platform to  improve the  driving experience for  millions of   consumers • Watson  to  connect consumers  with  such brands as ExxonMobil,   Glympse,   iHeartRadio,   Mastercard and   Parkopedia
  42. 42. Weather is the secret to understandinghow consumers feel… A brand able to gain a spot in the daily routines and rituals of consumers creates a not only a relation but a deep intimacy with them 43 Cognitive  Ads
  43. 43. @pieroleo 44 https://watsonads.com/# Cognitive  Ads
  44. 44. @pieroleo Hilton  And  IBM  Pilot “Connie”   The  World’s First  Watson-­ Enabled Hotel  Concierge Panasonic  and   IBM  Develop a   Cognitive   Personal   Concierge
  45. 45. @pieroleo Top  outcomes  from  cognitive  initiatives  vary  by  industry Finance 49% Increased  market   agility 46% Improved   customer  service 43% Increased  customer   engagement 43% Improved   productivity   &   efficiency 42% Improved   security  &   compliance,   reduced   risk Retail 56% Personalized   customer   /  user   experience 56% Increased  customer   engagement 56% Improved   decision   making   &   planning   56% Reduced   costs 55% Improved   customer  service Health 66% Accelerated   innovation   of   new  products  /  services 66% Improved   productivity   &   efficiency 64% Improved   security  &  compliance,   reduced   risk 62% Reduced   costs 59% Improved   customer  service Manufacturing 64% Improved   decision   making   &  planning   58% Improved   productivity   &   efficiency 54% Improved   security  &   compliance,   reduced   risk 52% Improved   customer  service 49% Enhanced   the  learning   experience Government/Education 54% Personalized   customer   /  user   experience 50% Improved   customer  service 37% Improved   decision   making   &   planning   36% Improved   productivity   &  efficiency 33% Increased  customer   engagement Professional  Services 40% Reduced   costs 36% Personalized   customer/user   experience 36% Improved   customer  service 36% Expanded   ecosystem 34% Accelerated   innovation   of  new   products  /  services %  achieving  outcome  with  cognitive Source:  An  IBM  study  of  over  600  early  cognitive  adopters  -­ 2016 Full  report:  http://www.ibm.com/cognitive/advantage-­reports/
  46. 46. 47 COGNITIVE PLATFORMS
  47. 47. Ecosystem and  Partners Industry   Solutions Client Solutions &  products IBM   Provided Data Publically Sourced Data Partner Provided Data Private Client Data IBM  Watson  Innovation  platform  for  Cognitive  Business Watson  Health Watson  Financial  Service Watson  Internet  of  Things Hybrid  Watson   Frameworks Cognitive Services  -­ API Data Knowledge Wisdom
  48. 48. Legacy  Layer Catalogue  of  all  kind  of  high  level  Services Cognitive  Services Multimodal  Clients Cognitive Platform IBM:  A  cognitive  solutions  and  cloud  platform  company We  are  delivering   products   and  services,   processes   and  operations,   all  infused   with  cognitive   capability. Cognitive  Application  Front-­end Cognitive  Assistant   Backend  and  Services  orchestrator Application   Services Cloud  Public-­Dedicated-­Local  Services =  BP/Client  CODE,   DATA  &  TRAIN =  IBM  Platform Layers &  DATA =  Tier  1 =  Tier  2 =  Tier  N Hybrid Cloud Platform Exogenous  Data sources =  Tier  .. Legacy  Layer Back-­End Web  Server Web  Browser  -­ Client Application Server Client  Application  Code Static  Application  Code Application  Services Integration  Services Circa,  2000 Today,  2017 =  BP/Client   CODE  &  DATA =  IBM  Layers Your  Services
  49. 49. >20   Services Network Storage Security Compute IBM  Cognitive   Platform   on  Cloud
  50. 50. >30  Services  Data  &  Analytics   >10  Services  Internet   of  Things >30  Services  Cognitive &  Artificial   Intelligence 3  Integration   Services >10  DevOps Services 5  App  Security  Services>20  Application   Services >20   Services Network Storage Security Compute https://console.ng.bluemix.net >120   Services IBM  Cognitive   Platform   on  Cloud
  51. 51. Network Compute>20   Services Storage Security >30  Services  Data  &  Analytics   >10  Services  Internet   of  Things >30  Services  Cognitive &  Artificial   Intelligence 3  Integration   Services >10  DevOps Services 5  App  Security  Services https://console.ng.bluemix.net >20  Application   Services ChatBot >120   Services Building   a  Chatbot with  IBM  Cognitive   Platform   on  Cloud
  52. 52. IBM  Watson   powered Chat  Bot Dialogues Conversation Intents Entities Emotion Language   Tone Social  propensities Language  styles Translate Conversational News Patents Custom  Translation Voice  synthesis Expressive  Voice Voice  Transformation Custom  pronunciations Speech-­to-­text Telephony Broadband Keyword  Spotting Language   Deep Understanding Keyword  Extraction,   Entity Extraction,   SentimentAnalysis,   Concept Tagging,   Relation  Extraction,   Taxonomy Classification,   Author  Extraction…..   Custom  Analysis VisionFace  Recognition Image  Classification Custom  eyes Image  Similarity Personality 5Five  Personality  Traits Needs Values With  IBM  Bluemix you  can  build  infinite   chat   bots  use  cases   mixing   hundreds   of  skills   and  sub-­skills News  Data (300k  daily from  70k  sources) Twitter Data Weather Data (Billions  of  requests) Machine   Intelligence https://console.ng.bluemix.net Reasoning Your  Data
  53. 53. https://www.ibm.com/watson/developercloud/conversation.html •Build Facebook,   Twitter,   Slack and  other messaging and  social  network  platform bots that let users interact instantly •Add a  chatbot to  your website  that can  respond to  frequently asked questions from   customers •Allow customers to  control   your mobile   app using natural language virtual agents https://www.youtube.com/watch?v=1rTl1WEbg5U Brazilian Portuguese,   English,   French,   Italian,   Spanish,   German,   Traditional Chinese,   Simplified Chinese,   Dutch.
  54. 54. News  Data (300k  daily from  70k  sources) Twitter Data Weather Data (Billions  of  requests) Machine   Intelligence https://console.ng.bluemix.net Conversation Intents Entities Dialogues Language   Tone Personality TranslateVoice  synthesisSpeech-­to-­text Expressive  Voice Voice  Transformation Conversational News Patents Custom  Translation 5Five  Personality  Traits Needs Values Language   Deep Understanding Keyword  Extraction,   Entity Extraction,   SentimentAnalysis,   Concept Tagging,   VisionFace  Recognition Image  Classification Custom  eyes Image  Similarity Reasoning Custom  pronunciations Emotion Social  propensities Language  styles Telephony Broadband Keyword  Spotting Relation  Extraction,   Taxonomy Classification,   Author  Extraction…..   Custom  Analysis Your  Data Building  an  embodied  chatbot for  children
  55. 55. Source:   https://www.youtube.com/watch?v=tuXAy9l7cvc
  56. 56. Source:   https://ibmtjbot.github.io/ I'm an  open  source  project designed to  help  you access Watson  Services in  a  fun way. You can  3D  print me  or  laser   cut me,  then use  one of  my recipes to  bring me  to  life!   https://www.ibm.com/watson/developercloud/project-­intu.html You  can  build  your  own  toy!!!
  57. 57. 58 WISDOM  FOR ALL!
  58. 58. https://www.ibm.com/watson/developercloud/
  59. 59. 60https://www.youtube.com/watch?v=FYZld6SSCnY
  60. 60. 61 CLOSING
  61. 61. @pieroleo
  62. 62. Chief  Artificial Intelligence   Officer Chief  Data   Scientist Chief   Information Officer Chief  Data Officer
  63. 63. https://www.theguardian.com/technology/2016/sep/08/artificial-­intelligence-­beauty-­contest-­doesnt-­like-­black-­people
  64. 64. https://www.partnershiponai.org/
  65. 65. https://www.partnershiponai.org/ Cognitive  Principles 1.  Purpose 2.  Transparency 3.  Skills Source:   https://www.ibm.com/ibm/responsibility/ibm_policies.html The  purpose of  AI  and  cognitive   systems developed and   applied by  the  IBM  company   is to  augment human   intelligence. The  IBM  company   will make clear:  a)  When and  what purpose   of  a  cognitive   solution;;   b)  Major   Data  Used;;  c)   Protect  Customer   Data  &  Insights  ownership. IBM  company   will work  to  help   students,   workers and   citizens acquire the  skills and  knowledge to  engage safely,   securely and  effectively in  a  relationship with  cognitive   systems,  and   to  perform the  new  kinds of  work  and  jobs that will emerge   in  a  cognitive   economy.
  66. 66. 68 My  last  thought for
  67. 67. 69 Which  is  the  future of  chat  bots? Our  personal  BOTS  will  buy  for  us,   #Brands  should  convince  them  NOT   us! It  will  be  more  and  more  a  bots   vs  bots  marketing  battle! @pieroleo
  68. 68. @pieroleo @pieroleo Pietro  Leo Executive  Architect    -­ Chief  Scientist  of  IBM  Italy   Research  and  Business  Unit IBM  Academy  of  Technology  Leadership Head  of  IBM  Italy  Center  of  Advanced  Studies Grazie!

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