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@pieroleo
Building  a  Chatbot is  the  tip  of  an  iceberg,  a  new  relation  
between  humans  and  machines  is  coming  to  town  
Pietro  Leo
Executive  Architect    -­ Chief  Scientist  of  IBM  Italy  Research  and  Business  Unit
IBM  Academy  of  Technology  Leadership
Head  of  IBM  Italy  Center  of  Advanced  Studies
Transforming   Data  into   Wisdom
@pieroleo
2  Febbraio   in  We Are  Social
2
PROLOGUE
@pieroleo
@pieroleo
WISDOM
KNOWLEDGEDATA
INFORMATION
@pieroleo
Video:   http://www-­03.ibm.com/press/us/en/pressrelease/49957.wss
@pieroleo
DATA
INFORMATION
KNOWLEDGE
WISDOM
"Olli"
Self-­Drive   Vehicle
Co-­creative   community
3D-­printed
Conversation
Cloud   IoT
Artificial   Intelligence
30  Transportation   Sensors  
New  custom   sensors
Recommender
Video   Recognition
Personalization
….
@pieroleo
DATA
INFORMATION
KNOWLEDGE
WISDOM
So,  we  need  
WISDOM,  to  
Augment,  
individual
and  collective,  
Intelligence
@pieroleo
DATA
INFORMATION
KNOWLEDGE
WISDOM Our  individual
and  collective  
massive  annotation  
work  is  making  
machines  smarter
9
1997
@pieroleo
@pieroleo
@pieroleo
Legacy  Layer
Back-­End
Web  Server
Web  Browser  -­ Client
Application
Server
Multi-tier Architecture Model emerged to build
and support e-business
Client  Application  Code
Static  Application  Code
Application  Services
Integration  Services
=  BP/Client  
CODE  &  DATA
=  IBM  Layers
=  Tier  1
=  Tier  2
=  Tier  ....
=  Tier  N
13
2008
@pieroleo
2008
"Neither RedBox nor Netflix
are  even on  the  radar  screen  in  
terms of  competition.  It's more  
Wal-­Mart and  Apple”
Blockbuster   CEO,  Jim Keyes,  Dec 2008
15
2017,  today  more
or  less
@pieroleo
Source:   http://www.visualcapitalist.com/extraordinary-­size-­amazon-­one-­chart/
17
You  shared  
your  position  
with  me  and  
can  guess  
your  mobility  
need.  
I  can  take  you  
where  you  
need  to  be
Just  enjoy  
your  new  
experience
.  Stay  safe  
as  in  your  
home
I  know  
what  is  
needed  for  
you,  even  
before  you  
order  it
Please,  come  
with  me  and  
stay  by  me.
I  know  your  
content  I  can  
take  care  of  all  
your  digital  life
18
Video:   http://www.digitaltrends.com/home/grush-­toothbrush-­wins-­americas-­greatest-­makers/
19
How is that possible?
20
Image	
  source:	
  http://personalexcellence.co/blog/ideal-­‐beauty/
City
Lifestyle
ZIPcode
Costal	
  vs	
  Inland Marital	
  status
Generation
Location
Family	
  Size
Gender
Income	
  Level
Competitors
Age
Loyalty	
  &	
  Card
Activity
Revenue	
  Size
Life	
  Stages
Eductation
Legal	
  status
Sector
Industry
21
Image	
  source:	
  http://personalexcellence.co/blog/ideal-­‐beauty/
City
Lifestyle
ZIPcode
Costal	
  vs	
  Inland Marital	
  status
Generation
Location
Family	
  Size
Gender
Income	
  Level
Competitors
Age
Loyalty	
  &	
  Card
Activity
Revenue	
  Size
Life	
  Stages
Eductation
Legal	
  status
Sector
Industry
Subscriptions
Date  on  Site
Wish  List
Size  of  
Network
Check-­ins
App  usage  duration
Number  of  Apps  on  Device
Deposits/Withdrawals
Device  Usage
Purchase  History
Following
Followers
Likes
Number  of  Hashtags  used
History  of  Hashtags
Search  Strings  entered
Sequence  of  visits
Time/Day  log  in
Time  spent  on  site
Time  spent  on  page
Frequency  of  Search
Videos  Viewed
Photos  liked
22
Image	
  source:	
  http://personalexcellence.co/blog/ideal-­‐beauty/
City
Lifestyle
ZIPcode
Costal	
  vs	
  Inland Marital	
  status
Generation
Location
Family	
  Size
Gender
Income	
  Level
Competitors
Age
Loyalty	
  &	
  Card
Activity
Revenue	
  Size
Life	
  Stages
Eductation
Legal	
  status
Sector
Industry
Subscriptions
Date  on  Site
Wish  List
Size  of  
Network
Check-­ins
App  usage  duration
Number  of  Apps  on  Device
Deposits/Withdrawals
Device  Usage
Purchase  History
Following
Followers
Likes
Number  of  Hashtags  used
History  of  Hashtags
Search  Strings  entered
Sequence  of  visits
Time/Day  log  in
Time  spent  on  site
Time  spent  on  page
Frequency  of  Search
Videos  Viewed
Photos  liked
Sentiment
Tone
Euphemisms
Hedonism
Extroversion
Face   Recognition
Openess
Colloquialism
Reasoning   Strategies
Language   Modeling
Dialog
Intent
Latent   Semantic   Analysis
Phonemes
Ontology   Analysis
Linguistics
Image   Tags
Question   Analysis
Self-­transcendent
Affective   Status
23
AI (business) spring
Digital Business + Digital Intelligence
Artificial  
Intelligence  
patents  have  
more  than  
tripled  in  10  
years
Venture  
Scanner  are  
tracking 1481  
Artificial
Intelligence  
companies  
with  a  
combined
funding
amount of  $9  
Billion
https://hbr.org/2016/11/how-­artificial-­intelligence-­will-­redefine-­management
86%  of  managers  say  they  want  help  from  
intelligent  systems  when  Monitoring  and  
reporting
28
What is happening?
29
Automating
the
World
Understanding
the
World
Main Technology Shift
H-Factor
Program Train/Data Scientist
Knowledge Workers Learning Workers
30
BIG  DATA
DATA
WISDOM
Knowledge
Information
Technology is no more
supporting every kind of
private and public
organizations, it is becoming
part of them.
Machine Intelligence
Is becoming the key
ingredient.
Analytics
Cloud  Computing
Data  Science
Mobile
Social
Digitalization
Technology
Business
Robotics
Artificial   Intelligence
Business & Tech NexusThings
31
TAKE  A  BREAK!
Do  not  scar  with  
Technology  
Overloading!
32
Video:   https://vimeo.com/128873380
33
THE  WISDOM
AGE
The  way  to  
find information
The  way  to  
make better decisions
Toward a Precise Decision Making to reduce the wasteful
spend as well as the risk in every industry
New Information Technology challenge is now about the
possibility to expand our WISDOM options
Watson
@pieroleo
Opportunity for  
decision-­making
support
2025
Cognitive  opens  new  opportunities  on  top  of  traditional  IT
Traditional global
IT  spend
Source:  IBM  analysis  presented  to  the  Investor  Briefings  
~$2T
~$1.2T
@pieroleo
IBM  Cognitive  Computing  by  numbers  in  IBM
45
Countries
100+
Applications
already in market
6.000
Researchers
& Specialists in IBM
8
Languages
Learned by Watson
200
Universities
offering Watson courses
500+
Partners
Powered by Watson
API & Hybrid
Cognitive
Frameworks
20
Industries
80.000
Developers
building with Watson
3 Industrial Business
Units
Watson Health
5.000 Employees, 6B$
investment
Watson Internet
Of Things
1000 Researchers and
Specialists, 3B$
investment
Watson Finantial
Services
200M
Lives
60M
Patient
Records
30B
Images
1.2M
Mediacal
Abstracts
60+
Solutions
38
COGNITIVE
SOLUTIONS
Ecosystem
and  Partners
Industry  
Solutions
Client
Solutions
IBM  
Provided
Data
Private
Client
Data
IBM  Watson  Innovation  platform  for  Cognitive  Business
Financial
Watson  Health
Watson  Financial  Service
Watson  Internet  of  Things
Hybrid  Watson  
Frameworks
Watson
Services
Comms Industrial Distribution Financial Public ServicesHealth
Fraud Analysis
Corp Intelligence
Claims Processing
Digital Agent
Call Center Advisor
Public Safety
National Security
Shopping Advisor
Sales Automation
Supply & Logistics
Omni-Channel Ops
Product Safety
Field Service Mgt
Geology Advisor
Digital Agent
Theme Park Exp
Call Center Ops
CIO Dashboard
Corp Intelligence
M&A Advisor
Cyber Security
Life
Sciences
Oncology
Clinical Trial
Matching
AssistantCognitive   Tools Collaborator Coach Mediator
Types   of  Cognitive   Systems
Decision  
Making
Watson  
Oncology
1-­800  Flowers
Live  at:  https://www.1800flowers.com/gwyn-­1800flowers?flws_rd=1 Live  at:  https://www.thenorthface.com/xps
GWYN  (Gifts  When  You  Need),  a  Watson-­powered  personal  
concierge  designed  to  help  customers  find  the  perfect  gift
The  North  Face
A  personal  Shop  Assistant  that  can  drive  you  to  select  the  
most  appropriate  Jacket
Virtual  Agents:  Sales  Assistants
Cognitive  Mobility
• Cognitive  mobility
platform to  improve
the  driving experience
for  millions of  
consumers
• Watson  to  connect
consumers  with  such
brands as
ExxonMobil,  
Glympse,  
iHeartRadio,  
Mastercard and  
Parkopedia
Weather is
the secret to understandinghow
consumers feel…
A brand able to gain a
spot in the daily
routines and rituals of
consumers creates a not
only a relation but a
deep intimacy with
them
43
Cognitive  Ads
@pieroleo
44
https://watsonads.com/#
Cognitive  Ads
@pieroleo
Hilton  And  IBM  Pilot “Connie”  
The  World’s First  Watson-­
Enabled Hotel  Concierge
Panasonic  and  
IBM  Develop a  
Cognitive  
Personal  
Concierge
@pieroleo
Top  outcomes  from  cognitive  initiatives  vary  by  industry
Finance
49% Increased  market   agility
46% Improved   customer  service
43% Increased  customer  
engagement
43% Improved   productivity   &  
efficiency
42% Improved   security  &   compliance,  
reduced   risk
Retail
56% Personalized   customer   /  user  
experience
56% Increased  customer   engagement
56% Improved   decision   making   &   planning  
56% Reduced   costs
55% Improved   customer  service
Health
66% Accelerated   innovation   of  
new  products  /  services
66% Improved   productivity   &  
efficiency
64% Improved   security  &  compliance,  
reduced   risk
62% Reduced   costs
59% Improved   customer  service
Manufacturing
64% Improved   decision   making  
&  planning  
58% Improved   productivity   &  
efficiency
54% Improved   security  &   compliance,  
reduced   risk
52% Improved   customer  service
49% Enhanced   the  learning   experience
Government/Education
54% Personalized   customer   /  user   experience
50% Improved   customer  service
37% Improved   decision   making   &   planning  
36% Improved   productivity   &  efficiency
33% Increased  customer   engagement
Professional  Services
40% Reduced   costs
36% Personalized   customer/user  
experience
36% Improved   customer  service
36% Expanded   ecosystem
34% Accelerated   innovation   of  new  
products  /  services
%  achieving  outcome  with  cognitive
Source:  An  IBM  study  of  over  600  early  cognitive  adopters  -­ 2016 Full  report:  http://www.ibm.com/cognitive/advantage-­reports/
47
COGNITIVE
PLATFORMS
Ecosystem
and  Partners
Industry  
Solutions
Client
Solutions
&  products
IBM  
Provided
Data Publically
Sourced
Data
Partner
Provided
Data
Private
Client
Data
IBM  Watson  Innovation  platform  for  Cognitive  Business
Watson  Health
Watson  Financial  Service
Watson  Internet  of  Things
Hybrid  Watson  
Frameworks
Cognitive
Services  -­ API
Data
Knowledge
Wisdom
Legacy  Layer
Catalogue  of  all  kind  of  high  level  Services
Cognitive  Services
Multimodal  Clients
Cognitive
Platform
IBM:  A  cognitive  solutions  and  cloud  platform  company
We  are  delivering   products   and  services,   processes   and  operations,   all  infused   with  cognitive  
capability.
Cognitive  Application  Front-­end
Cognitive  Assistant  
Backend  and  Services  orchestrator
Application  
Services
Cloud  Public-­Dedicated-­Local  Services
=  BP/Client  CODE,  
DATA  &  TRAIN
=  IBM  Platform Layers
&  DATA
=  Tier  1
=  Tier  2
=  Tier  N
Hybrid
Cloud
Platform Exogenous  Data
sources
=  Tier  ..
Legacy  Layer
Back-­End
Web  Server
Web  Browser  -­ Client
Application
Server
Client  Application  Code
Static  Application  Code
Application  Services
Integration  Services
Circa,  2000 Today,  2017
=  BP/Client  
CODE  &  DATA
=  IBM  Layers
Your  Services
>20  
Services
Network
Storage Security
Compute
IBM  Cognitive   Platform   on  Cloud
>30  Services  Data  &  Analytics  
>10  Services  Internet   of  Things
>30  Services  Cognitive
&  Artificial   Intelligence
3  Integration   Services
>10  DevOps Services
5  App  Security  Services>20  Application   Services
>20  
Services
Network
Storage Security
Compute
https://console.ng.bluemix.net
>120  
Services
IBM  Cognitive   Platform   on  Cloud
Network Compute>20  
Services
Storage Security
>30  Services  Data  &  Analytics  
>10  Services  Internet   of  Things
>30  Services  Cognitive
&  Artificial   Intelligence
3  Integration   Services
>10  DevOps Services
5  App  Security  Services
https://console.ng.bluemix.net
>20  Application   Services
ChatBot
>120  
Services
Building   a  Chatbot with  IBM  Cognitive   Platform   on  Cloud
IBM  Watson  
powered
Chat  Bot
Dialogues
Conversation
Intents
Entities
Emotion
Language   Tone
Social  propensities
Language  styles
Translate
Conversational
News
Patents
Custom  Translation
Voice  synthesis
Expressive  Voice
Voice  Transformation
Custom  pronunciations
Speech-­to-­text
Telephony
Broadband
Keyword  Spotting
Language   Deep
Understanding
Keyword  Extraction,  
Entity Extraction,  
SentimentAnalysis,  
Concept Tagging,  
Relation  Extraction,  
Taxonomy Classification,  
Author  Extraction…..  
Custom  Analysis
VisionFace  Recognition
Image  Classification
Custom  eyes
Image  Similarity
Personality
5Five  Personality  Traits
Needs
Values
With  IBM  Bluemix you  can  build  infinite   chat   bots  use  cases   mixing   hundreds   of  skills   and  sub-­skills
News  Data
(300k  daily from  70k  sources)
Twitter Data
Weather Data
(Billions  of  requests)
Machine   Intelligence
https://console.ng.bluemix.net
Reasoning
Your  Data
https://www.ibm.com/watson/developercloud/conversation.html
•Build Facebook,   Twitter,   Slack and  other messaging and  social  network  platform bots
that let users interact instantly
•Add a  chatbot to  your website  that can  respond to  frequently asked questions from  
customers
•Allow customers to  control   your mobile   app using natural language virtual agents
https://www.youtube.com/watch?v=1rTl1WEbg5U
Brazilian
Portuguese,  
English,  
French,  
Italian,  
Spanish,  
German,  
Traditional Chinese,  
Simplified Chinese,  
Dutch.
News  Data
(300k  daily from  70k  sources)
Twitter Data
Weather Data
(Billions  of  requests)
Machine   Intelligence
https://console.ng.bluemix.net
Conversation
Intents
Entities
Dialogues
Language   Tone
Personality
TranslateVoice  synthesisSpeech-­to-­text
Expressive  Voice
Voice  Transformation
Conversational
News
Patents
Custom  Translation
5Five  Personality  Traits
Needs
Values
Language   Deep
Understanding
Keyword  Extraction,  
Entity Extraction,  
SentimentAnalysis,  
Concept Tagging,  
VisionFace  Recognition
Image  Classification
Custom  eyes
Image  Similarity
Reasoning
Custom  pronunciations
Emotion
Social  propensities
Language  styles
Telephony
Broadband
Keyword  Spotting
Relation  Extraction,  
Taxonomy Classification,  
Author  Extraction…..  
Custom  Analysis
Your  Data
Building  an  embodied  chatbot for  children
Source:   https://www.youtube.com/watch?v=tuXAy9l7cvc
Source:   https://ibmtjbot.github.io/
I'm an  open  source  project
designed to  help  you access
Watson  Services in  a  fun way.
You can  3D  print me  or  laser  
cut me,  then use  one of  my
recipes to  bring me  to  life!  
https://www.ibm.com/watson/developercloud/project-­intu.html
You  can  build  your  own  toy!!!
58
WISDOM  FOR
ALL!
https://www.ibm.com/watson/developercloud/
60https://www.youtube.com/watch?v=FYZld6SSCnY
61
CLOSING
@pieroleo
Chief  Artificial
Intelligence  
Officer
Chief  Data  
Scientist
Chief  
Information
Officer
Chief  Data
Officer
https://www.theguardian.com/technology/2016/sep/08/artificial-­intelligence-­beauty-­contest-­doesnt-­like-­black-­people
https://www.partnershiponai.org/
https://www.partnershiponai.org/
Cognitive  Principles
1.  Purpose
2.  Transparency
3.  Skills
Source:   https://www.ibm.com/ibm/responsibility/ibm_policies.html
The  purpose of  AI  and  cognitive   systems developed and  
applied by  the  IBM  company   is to  augment human  
intelligence.
The  IBM  company   will make clear:  a)  When and  what
purpose   of  a  cognitive   solution;;   b)  Major   Data  Used;;  c)  
Protect  Customer   Data  &  Insights  ownership.
IBM  company   will work  to  help   students,   workers and  
citizens acquire the  skills and  knowledge to  engage safely,  
securely and  effectively in  a  relationship with  cognitive  
systems,  and   to  perform the  new  kinds of  work  and  jobs
that will emerge   in  a  cognitive   economy.
68
My  last  thought
for
69
Which  is  the  future
of  chat  bots?
Our  personal  BOTS  will  buy  for  us,  
#Brands  should  convince  them  NOT  
us! It  will  be  more  and  more  a  bots  
vs  bots  marketing  battle!
@pieroleo
@pieroleo
@pieroleo
Pietro  Leo
Executive  Architect    -­ Chief  Scientist  of  IBM  Italy  
Research  and  Business  Unit
IBM  Academy  of  Technology  Leadership
Head  of  IBM  Italy  Center  of  Advanced  Studies
Grazie!

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WIFUTURE Conference - Artificial Intelligence and ChatBots - Milan

  • 1. @pieroleo Building  a  Chatbot is  the  tip  of  an  iceberg,  a  new  relation   between  humans  and  machines  is  coming  to  town   Pietro  Leo Executive  Architect    -­ Chief  Scientist  of  IBM  Italy  Research  and  Business  Unit IBM  Academy  of  Technology  Leadership Head  of  IBM  Italy  Center  of  Advanced  Studies Transforming   Data  into   Wisdom @pieroleo 2  Febbraio   in  We Are  Social
  • 6. @pieroleo DATA INFORMATION KNOWLEDGE WISDOM "Olli" Self-­Drive   Vehicle Co-­creative   community 3D-­printed Conversation Cloud   IoT Artificial   Intelligence 30  Transportation   Sensors   New  custom   sensors Recommender Video   Recognition Personalization ….
  • 7. @pieroleo DATA INFORMATION KNOWLEDGE WISDOM So,  we  need   WISDOM,  to   Augment,   individual and  collective,   Intelligence
  • 8. @pieroleo DATA INFORMATION KNOWLEDGE WISDOM Our  individual and  collective   massive  annotation   work  is  making   machines  smarter
  • 12. @pieroleo Legacy  Layer Back-­End Web  Server Web  Browser  -­ Client Application Server Multi-tier Architecture Model emerged to build and support e-business Client  Application  Code Static  Application  Code Application  Services Integration  Services =  BP/Client   CODE  &  DATA =  IBM  Layers =  Tier  1 =  Tier  2 =  Tier  .... =  Tier  N
  • 14. @pieroleo 2008 "Neither RedBox nor Netflix are  even on  the  radar  screen  in   terms of  competition.  It's more   Wal-­Mart and  Apple” Blockbuster   CEO,  Jim Keyes,  Dec 2008
  • 17. 17 You  shared   your  position   with  me  and   can  guess   your  mobility   need.   I  can  take  you   where  you   need  to  be Just  enjoy   your  new   experience .  Stay  safe   as  in  your   home I  know   what  is   needed  for   you,  even   before  you   order  it Please,  come   with  me  and   stay  by  me. I  know  your   content  I  can   take  care  of  all   your  digital  life
  • 19. 19 How is that possible?
  • 20. 20 Image  source:  http://personalexcellence.co/blog/ideal-­‐beauty/ City Lifestyle ZIPcode Costal  vs  Inland Marital  status Generation Location Family  Size Gender Income  Level Competitors Age Loyalty  &  Card Activity Revenue  Size Life  Stages Eductation Legal  status Sector Industry
  • 21. 21 Image  source:  http://personalexcellence.co/blog/ideal-­‐beauty/ City Lifestyle ZIPcode Costal  vs  Inland Marital  status Generation Location Family  Size Gender Income  Level Competitors Age Loyalty  &  Card Activity Revenue  Size Life  Stages Eductation Legal  status Sector Industry Subscriptions Date  on  Site Wish  List Size  of   Network Check-­ins App  usage  duration Number  of  Apps  on  Device Deposits/Withdrawals Device  Usage Purchase  History Following Followers Likes Number  of  Hashtags  used History  of  Hashtags Search  Strings  entered Sequence  of  visits Time/Day  log  in Time  spent  on  site Time  spent  on  page Frequency  of  Search Videos  Viewed Photos  liked
  • 22. 22 Image  source:  http://personalexcellence.co/blog/ideal-­‐beauty/ City Lifestyle ZIPcode Costal  vs  Inland Marital  status Generation Location Family  Size Gender Income  Level Competitors Age Loyalty  &  Card Activity Revenue  Size Life  Stages Eductation Legal  status Sector Industry Subscriptions Date  on  Site Wish  List Size  of   Network Check-­ins App  usage  duration Number  of  Apps  on  Device Deposits/Withdrawals Device  Usage Purchase  History Following Followers Likes Number  of  Hashtags  used History  of  Hashtags Search  Strings  entered Sequence  of  visits Time/Day  log  in Time  spent  on  site Time  spent  on  page Frequency  of  Search Videos  Viewed Photos  liked Sentiment Tone Euphemisms Hedonism Extroversion Face   Recognition Openess Colloquialism Reasoning   Strategies Language   Modeling Dialog Intent Latent   Semantic   Analysis Phonemes Ontology   Analysis Linguistics Image   Tags Question   Analysis Self-­transcendent Affective   Status
  • 23. 23 AI (business) spring Digital Business + Digital Intelligence
  • 24. Artificial   Intelligence   patents  have   more  than   tripled  in  10   years
  • 25. Venture   Scanner  are   tracking 1481   Artificial Intelligence   companies   with  a   combined funding amount of  $9   Billion
  • 26. https://hbr.org/2016/11/how-­artificial-­intelligence-­will-­redefine-­management 86%  of  managers  say  they  want  help  from   intelligent  systems  when  Monitoring  and   reporting
  • 27.
  • 29. 29 Automating the World Understanding the World Main Technology Shift H-Factor Program Train/Data Scientist Knowledge Workers Learning Workers
  • 30. 30 BIG  DATA DATA WISDOM Knowledge Information Technology is no more supporting every kind of private and public organizations, it is becoming part of them. Machine Intelligence Is becoming the key ingredient. Analytics Cloud  Computing Data  Science Mobile Social Digitalization Technology Business Robotics Artificial   Intelligence Business & Tech NexusThings
  • 31. 31 TAKE  A  BREAK! Do  not  scar  with   Technology   Overloading!
  • 34. The  way  to   find information The  way  to   make better decisions
  • 35. Toward a Precise Decision Making to reduce the wasteful spend as well as the risk in every industry New Information Technology challenge is now about the possibility to expand our WISDOM options Watson
  • 36. @pieroleo Opportunity for   decision-­making support 2025 Cognitive  opens  new  opportunities  on  top  of  traditional  IT Traditional global IT  spend Source:  IBM  analysis  presented  to  the  Investor  Briefings   ~$2T ~$1.2T
  • 37. @pieroleo IBM  Cognitive  Computing  by  numbers  in  IBM 45 Countries 100+ Applications already in market 6.000 Researchers & Specialists in IBM 8 Languages Learned by Watson 200 Universities offering Watson courses 500+ Partners Powered by Watson API & Hybrid Cognitive Frameworks 20 Industries 80.000 Developers building with Watson 3 Industrial Business Units Watson Health 5.000 Employees, 6B$ investment Watson Internet Of Things 1000 Researchers and Specialists, 3B$ investment Watson Finantial Services 200M Lives 60M Patient Records 30B Images 1.2M Mediacal Abstracts 60+ Solutions
  • 39. Ecosystem and  Partners Industry   Solutions Client Solutions IBM   Provided Data Private Client Data IBM  Watson  Innovation  platform  for  Cognitive  Business Financial Watson  Health Watson  Financial  Service Watson  Internet  of  Things Hybrid  Watson   Frameworks Watson Services Comms Industrial Distribution Financial Public ServicesHealth Fraud Analysis Corp Intelligence Claims Processing Digital Agent Call Center Advisor Public Safety National Security Shopping Advisor Sales Automation Supply & Logistics Omni-Channel Ops Product Safety Field Service Mgt Geology Advisor Digital Agent Theme Park Exp Call Center Ops CIO Dashboard Corp Intelligence M&A Advisor Cyber Security Life Sciences Oncology Clinical Trial Matching AssistantCognitive   Tools Collaborator Coach Mediator Types   of  Cognitive   Systems Decision   Making
  • 41. 1-­800  Flowers Live  at:  https://www.1800flowers.com/gwyn-­1800flowers?flws_rd=1 Live  at:  https://www.thenorthface.com/xps GWYN  (Gifts  When  You  Need),  a  Watson-­powered  personal   concierge  designed  to  help  customers  find  the  perfect  gift The  North  Face A  personal  Shop  Assistant  that  can  drive  you  to  select  the   most  appropriate  Jacket Virtual  Agents:  Sales  Assistants
  • 42. Cognitive  Mobility • Cognitive  mobility platform to  improve the  driving experience for  millions of   consumers • Watson  to  connect consumers  with  such brands as ExxonMobil,   Glympse,   iHeartRadio,   Mastercard and   Parkopedia
  • 43. Weather is the secret to understandinghow consumers feel… A brand able to gain a spot in the daily routines and rituals of consumers creates a not only a relation but a deep intimacy with them 43 Cognitive  Ads
  • 45. @pieroleo Hilton  And  IBM  Pilot “Connie”   The  World’s First  Watson-­ Enabled Hotel  Concierge Panasonic  and   IBM  Develop a   Cognitive   Personal   Concierge
  • 46. @pieroleo Top  outcomes  from  cognitive  initiatives  vary  by  industry Finance 49% Increased  market   agility 46% Improved   customer  service 43% Increased  customer   engagement 43% Improved   productivity   &   efficiency 42% Improved   security  &   compliance,   reduced   risk Retail 56% Personalized   customer   /  user   experience 56% Increased  customer   engagement 56% Improved   decision   making   &   planning   56% Reduced   costs 55% Improved   customer  service Health 66% Accelerated   innovation   of   new  products  /  services 66% Improved   productivity   &   efficiency 64% Improved   security  &  compliance,   reduced   risk 62% Reduced   costs 59% Improved   customer  service Manufacturing 64% Improved   decision   making   &  planning   58% Improved   productivity   &   efficiency 54% Improved   security  &   compliance,   reduced   risk 52% Improved   customer  service 49% Enhanced   the  learning   experience Government/Education 54% Personalized   customer   /  user   experience 50% Improved   customer  service 37% Improved   decision   making   &   planning   36% Improved   productivity   &  efficiency 33% Increased  customer   engagement Professional  Services 40% Reduced   costs 36% Personalized   customer/user   experience 36% Improved   customer  service 36% Expanded   ecosystem 34% Accelerated   innovation   of  new   products  /  services %  achieving  outcome  with  cognitive Source:  An  IBM  study  of  over  600  early  cognitive  adopters  -­ 2016 Full  report:  http://www.ibm.com/cognitive/advantage-­reports/
  • 48. Ecosystem and  Partners Industry   Solutions Client Solutions &  products IBM   Provided Data Publically Sourced Data Partner Provided Data Private Client Data IBM  Watson  Innovation  platform  for  Cognitive  Business Watson  Health Watson  Financial  Service Watson  Internet  of  Things Hybrid  Watson   Frameworks Cognitive Services  -­ API Data Knowledge Wisdom
  • 49. Legacy  Layer Catalogue  of  all  kind  of  high  level  Services Cognitive  Services Multimodal  Clients Cognitive Platform IBM:  A  cognitive  solutions  and  cloud  platform  company We  are  delivering   products   and  services,   processes   and  operations,   all  infused   with  cognitive   capability. Cognitive  Application  Front-­end Cognitive  Assistant   Backend  and  Services  orchestrator Application   Services Cloud  Public-­Dedicated-­Local  Services =  BP/Client  CODE,   DATA  &  TRAIN =  IBM  Platform Layers &  DATA =  Tier  1 =  Tier  2 =  Tier  N Hybrid Cloud Platform Exogenous  Data sources =  Tier  .. Legacy  Layer Back-­End Web  Server Web  Browser  -­ Client Application Server Client  Application  Code Static  Application  Code Application  Services Integration  Services Circa,  2000 Today,  2017 =  BP/Client   CODE  &  DATA =  IBM  Layers Your  Services
  • 50. >20   Services Network Storage Security Compute IBM  Cognitive   Platform   on  Cloud
  • 51. >30  Services  Data  &  Analytics   >10  Services  Internet   of  Things >30  Services  Cognitive &  Artificial   Intelligence 3  Integration   Services >10  DevOps Services 5  App  Security  Services>20  Application   Services >20   Services Network Storage Security Compute https://console.ng.bluemix.net >120   Services IBM  Cognitive   Platform   on  Cloud
  • 52. Network Compute>20   Services Storage Security >30  Services  Data  &  Analytics   >10  Services  Internet   of  Things >30  Services  Cognitive &  Artificial   Intelligence 3  Integration   Services >10  DevOps Services 5  App  Security  Services https://console.ng.bluemix.net >20  Application   Services ChatBot >120   Services Building   a  Chatbot with  IBM  Cognitive   Platform   on  Cloud
  • 53. IBM  Watson   powered Chat  Bot Dialogues Conversation Intents Entities Emotion Language   Tone Social  propensities Language  styles Translate Conversational News Patents Custom  Translation Voice  synthesis Expressive  Voice Voice  Transformation Custom  pronunciations Speech-­to-­text Telephony Broadband Keyword  Spotting Language   Deep Understanding Keyword  Extraction,   Entity Extraction,   SentimentAnalysis,   Concept Tagging,   Relation  Extraction,   Taxonomy Classification,   Author  Extraction…..   Custom  Analysis VisionFace  Recognition Image  Classification Custom  eyes Image  Similarity Personality 5Five  Personality  Traits Needs Values With  IBM  Bluemix you  can  build  infinite   chat   bots  use  cases   mixing   hundreds   of  skills   and  sub-­skills News  Data (300k  daily from  70k  sources) Twitter Data Weather Data (Billions  of  requests) Machine   Intelligence https://console.ng.bluemix.net Reasoning Your  Data
  • 54. https://www.ibm.com/watson/developercloud/conversation.html •Build Facebook,   Twitter,   Slack and  other messaging and  social  network  platform bots that let users interact instantly •Add a  chatbot to  your website  that can  respond to  frequently asked questions from   customers •Allow customers to  control   your mobile   app using natural language virtual agents https://www.youtube.com/watch?v=1rTl1WEbg5U Brazilian Portuguese,   English,   French,   Italian,   Spanish,   German,   Traditional Chinese,   Simplified Chinese,   Dutch.
  • 55. News  Data (300k  daily from  70k  sources) Twitter Data Weather Data (Billions  of  requests) Machine   Intelligence https://console.ng.bluemix.net Conversation Intents Entities Dialogues Language   Tone Personality TranslateVoice  synthesisSpeech-­to-­text Expressive  Voice Voice  Transformation Conversational News Patents Custom  Translation 5Five  Personality  Traits Needs Values Language   Deep Understanding Keyword  Extraction,   Entity Extraction,   SentimentAnalysis,   Concept Tagging,   VisionFace  Recognition Image  Classification Custom  eyes Image  Similarity Reasoning Custom  pronunciations Emotion Social  propensities Language  styles Telephony Broadband Keyword  Spotting Relation  Extraction,   Taxonomy Classification,   Author  Extraction…..   Custom  Analysis Your  Data Building  an  embodied  chatbot for  children
  • 57. Source:   https://ibmtjbot.github.io/ I'm an  open  source  project designed to  help  you access Watson  Services in  a  fun way. You can  3D  print me  or  laser   cut me,  then use  one of  my recipes to  bring me  to  life!   https://www.ibm.com/watson/developercloud/project-­intu.html You  can  build  your  own  toy!!!
  • 63. Chief  Artificial Intelligence   Officer Chief  Data   Scientist Chief   Information Officer Chief  Data Officer
  • 64.
  • 67. https://www.partnershiponai.org/ Cognitive  Principles 1.  Purpose 2.  Transparency 3.  Skills Source:   https://www.ibm.com/ibm/responsibility/ibm_policies.html The  purpose of  AI  and  cognitive   systems developed and   applied by  the  IBM  company   is to  augment human   intelligence. The  IBM  company   will make clear:  a)  When and  what purpose   of  a  cognitive   solution;;   b)  Major   Data  Used;;  c)   Protect  Customer   Data  &  Insights  ownership. IBM  company   will work  to  help   students,   workers and   citizens acquire the  skills and  knowledge to  engage safely,   securely and  effectively in  a  relationship with  cognitive   systems,  and   to  perform the  new  kinds of  work  and  jobs that will emerge   in  a  cognitive   economy.
  • 69. 69 Which  is  the  future of  chat  bots? Our  personal  BOTS  will  buy  for  us,   #Brands  should  convince  them  NOT   us! It  will  be  more  and  more  a  bots   vs  bots  marketing  battle! @pieroleo
  • 70. @pieroleo @pieroleo Pietro  Leo Executive  Architect    -­ Chief  Scientist  of  IBM  Italy   Research  and  Business  Unit IBM  Academy  of  Technology  Leadership Head  of  IBM  Italy  Center  of  Advanced  Studies Grazie!