Quick recap of the IBM and Twitter relationship and effects

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Twitter and IBM form Global Partnership to Transform Enterprise Decisions

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Recap of the announcement
On Oct. 29, IBM and Twitter announced a landmark partnership to transform how businesses and institutions inform every business decision.
The alliance brings together Twitter data with IBM’s industry-leading, cloud-based analytics and customer engagement platforms.
The collaboration will focus on three areas:
1.Integration of Twitter data with IBM analytic services on the cloud:
•For business users: Watson Analytics, Social Media Analytics
•For developers and entrepreneurs: IBM DataWorks, Analytics for Hadoop, Bluemix services
2.Development of new data-intensive capabilities for the enterprise, beginning with IBM’s ExperienceOne customer engagement solutions.
3.Specialized enterprise consulting, drawing on the skills of thousands of Global Business Services and application professionals, and IBM Interactive

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We’re moving from a process-centric to an insight-centric world
Systems ofEngagement
Systems of Record
Systems of Insight
Drive every decision
Fuel every interaction
Power every process

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Systems of
Insight
Systems of insight are transforming industries and professions
Optimize operations;
counter fraud & threats
(COO)
Improve
IT economics
(CIO)
Attract,
grow, retain
customers
(CMO)
Manage risk
(CRO)
Create new
business models
(CEO)
Transform financial &
management processes
(CFO)

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Twitter distinctively represents the public pulse of the planet. Insights from Twitter can shape every business decision.
Voice of Customer
Understand individuals
Product Research& Innovation
Identify unmet needs
Real Time Operations
Sense demand shifts
Talent Acquisition
Work with the best
Behavior Driven Service
Engagement in context

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The IBM Twitter partnership
Integration of Twitter data with IBM analytics services on the cloud
New data intensive capabilities for the enterprise
Specialized enterpriseconsulting
Business decision making will never be the same

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Twitter data offered with IBM Data & Analytics services on the cloud
for BusinessUsers andAnalysts
for Developers, Data Professionalsand Scientists
•Watson Analytics
•Social Media Analytics
•IBM DataWorks
•Analytics for Hadoop
•IBM Bluemix

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Business Users and Analysts
Establish context
•Know your customer better
•Empower everyone
Act with confidence
•Anticipate customer needs
•Cultivate greater loyalty
IBM Watson Analytics

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Developers, Data Professionals and Scientists
Create compelling mobile apps
•Use with plug-and-play simplicity
•Create trusted data
Discover compelling insights
•Consume within Hadoop analytics
•Build cognitive solutions
Analytics for Hadoop
DataWorks
Watson
Developer Cloud
BluemixPaaS

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Solutions and skills to exploit the intersection of data and engagement
Digital experience
Digital expertise
Scaling collective intelligence down to the individual, industry by industry – drawing on the skills of thousandsof IBM consultants
Creating immersive digital experiences – with IBM Interactive
Attitudes and sentiment
Customer experience management
Web analytics and marketing optimization

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Our first solution is for businesses looking to better understand and engage customers across digital channels
•Integrated Twitter / IBM solution leveraging IBM’s ExperienceOne platform
•Attract, grow, retain customers
-Map sentiment to issues users have with web interactions
-Proactively identify customers in need of service and engage them in context
-Engage customers and prospects with optimized, cross-channel, behavior- driven communications
Attitudes and sentiment
Customer experience management
Web analytics and marketing optimization

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Enabled by digital expertise and enterprise consulting
Our collaboration will draw upon the skills of tens of thousands of IBM Global Business Services consultants and application professionals with deep expertise
Consultants from IBM Interactive Experience will support user experience design, creating immersive digital experiences
Together, we’ll work with clients to help extract more value from the combination of Twitter and enterprise data
Marketing
Product
Management
Human Resources
Customer
Service
High Priority Areas

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Business decision making will never be the same