Our new search trend report enables you to plan, forecast and dictate strategy to improve the cost efficiency of your digital efforts. We’ve focused on fashion retail as an example, but these commercial trend strategies can be applied to any business model, across any industry.

1. How to make big
bucks from search
trend data
www.pi-datametrics.com

2. FORECASTING CONSUMER DEMAND / SEARCH TRENDS 2
pi-datametrics.comPi Datametrics
How to make big bucks from search trend data
Whatever your industry, search trend data can enable you to dictate strategy and improve the
cost efficiency of your digital efforts.
We’ve taken Google Trend reports to the next level by factoring in competitive data, to help you
formulate a new type of content strategy that is commercially valuable.
Google Trend reports give you demand data. We apply another layer.
By overlaying our own, proprietary intelligence, we’ve created a search trend report which will
show you how to plan and optimize your content for organic ecommerce and bricks & mortar
trading. This empowers you to:
• Inform strategy: Identify which products and services consumers are
actively searching for.
• Dictate tactics: Build a content strategy for publishing, planning and promoting, based on
actual trend peaks and declines.
• Enable accurate forecasting and planning: Plan for YOY trends and know when to trigger
or deactivate paid campaigns to improve cost efficiencies.
When a new trend surfaces, consumers act fast.
Digital teams, therefore, need to be as responsive to search trend behaviour and consumer
taste as possible, to capitalize on demand.
N.B. We have used our proprietary Organic Value Score and Gamma reports
to assign commercial value to trend data throughout this report.Gamma Report

3. BLACK FRIDAY / RETAIL REPORT 3FORECASTING CONSUMER DEMAND / SEARCH TRENDS
pi-datametrics.comPi Datametrics
The six main types of search trends
Predict sales growth and decline with search trend data:
Steady growth over
the past few years.
*E.g. 2016 saw
the growth of
‘Ripped jeans’.
GROWTH
Steady decline over
the past few years.
*E.g. 2016 saw
the decline of
‘Drop-crotch
trousers’.
DECLINE
Sudden growth
within the past
months. Likely to
be fleeting.
*E.g. 2016 saw the
rise of the ‘Off-the-
shoulder look’.
SHARP PEAK
Peaked already
and starting
to decline.
*E.g. 2016 saw
the fall of
‘Lace up tops’.
SHARP DECLINE
Consistently
searched year-round.
*E.g. The continuous
demand for overall
search themes like
‘Coats, jackets
& blazers’.
EVERGREEN
Repeats at the
same time YOY.
*E.g. The
significant, one-time
peak for ‘Christmas
jumpers’.
SEASONAL
*Think with Google Fashion Trends 2016
Forecasted trends Reactive trends

4. FORECASTING CONSUMER DEMAND / SEARCH TRENDS 4
pi-datametrics.comPi Datametrics
Forecasted trends
Example: fashion industry
Evergreen and seasonal trends are some of the
easiest to forecast, as they’re almost guaranteed to
occur year-on-year.
We’ve analysed thousands of womenswear
terms across eight major themes between
October 2015 - September 2016.
EVERGREEN SEASONAL

5. BLACK FRIDAY / RETAIL REPORT 5FORECASTING CONSUMER DEMAND / SEARCH TRENDS
pi-datametrics.comPi Datametrics
All of the search themes displayed in this chart are evergreen trends, as demand
will always exist for these categories, yet there is still significant seasonal flux.
We have trended the overall Organic Value of each search theme throughout the
duration of the year to:
• Reveal when each search theme peaks and declines in demand.
• Highlight which themes present the most commercial opportunity online.
*N.B. We have excluded the theme ‘Dresses’ in this example, as its maximum
Organic Value reached over 1.5 million - it, therefore, entirely eclipsed
all other search themes.
Trended womenswear search themes
Measured against Pi Datametrics Organic Value Score
Range: Oct 2015 - Sep 2016
Source: Pi Datametrics Gamma report
Coats, jackets & blazers
Playsuits & jumpsuits
Lingerie
Skirts & shortsSwim & beachwear
Tops, shirts & knitwear
Trousers, jeans & bottoms
Wedding
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2
43 Womenswear search themes: Interesting takeaways
‘Lingerie’ is the 2nd most Organically Valuable search theme and peaks
highest in December.*
‘Swim & beachwear’ is the 3rd most Organically Valuable search theme and
peaks highest in July.
‘Coats, jackets & blazers’ is the 4th most Organically Valuable search theme
and peaks highest in November.
‘Wedding’ is the 5th most Organically Valuable search theme and peaks
highest in January.
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2
3
4
Data range
OrganicValue

6. To continue
reading,
download the full
report below...