A professional writer can help you create content that engages your audiences, builds your company's reputation, promotes your brand and attracts customers or clients.

1. 12 REASONS TO HIRE
A PROFESSIONAL WRITER
Tips for Businesses
James Carberry
Carberry Communications
writingbusiness.com

2. A writer
is as valuable to your business
as your attorney or accountant
Here are 12 reasons why…

3. Reason #1: A writer can help you prepare
a plan to start
and build
your business

4. Reason #2: A writer can help you create content
that engages
informs
entertains
influences…

5. your audiences
customers or clients
shareholders or investors
business partners
fans and followers
your best friend from school

6. Reason #3: A writer can help you write
a proposal that draws investors
sales copy that attracts customers
case studies that market your products
and more

7. Reason #4: Differentiate your business
A writer can help you
win customers
by showing why
your business stands out

8. Reason #5: You can hire a writer
for whatever
you need written
BECAUSE

9. writers offer a multitude of services
A small sample
Article Mission Statement
Blog Newsletter
Book Op-Ed
Brochure Presentation
Manual White Paper

10. Reason #6: A writer has the skills
to collaborate with you
on any kind of project

11. Writer Skills: a sample
Storytelling
Listening
Reasoning
Organizing
Questioning
And more

12. Reason #7: A writer can save you time
You have a business
to run
You don’t have
TIME
for writing

13. Reason #8: A writer can save you money
EXAMPLE: a white paper
You could write it
but it may cost less
to hire a writer

14. White paper cost
Project Time 10 Hours
Your annual salary equals $100/hour
Cost if you write paper $1000
A writer charges $50/hour
Cost if writer writes paper $500
Savings to your company $500

15. Of course
This example doesn’t work
if you earn less than the writer
Then you should
a. ask for a raise or
b. become a writer

16. Reason #9: A writer can help you
in a crisis

17. You’re giving a presentation
to 200 people
in 48 hours

18. You haven’t had
TIME
to work on it

19. You hire a writer
to help you
WRITE
your presentation

20. Your presentation
WOWS
your audience

21. Reason #10: A writer can improve
what you’ve written
by putting
more pop in your presentation
more sizzle in your sales copy
more bling in your blog

22. Reason #11: A writer can help you with
damage control
You bring in a writer
to help you fix problems created
from NOT hiring a writer
in the first place

23. Your writer works with you
to rewrite a proposal that failed
to win over investors
to redo a presentation that bored
a business group
to revise an article that
a trade publication rejected

24. Reason #12: A writer can help in other ways
SUCH AS:
suggesting ideas for content
repurposing content
editing content
writing bad jokes

25. So there you are
12 reasons why
you should hire a writer
12 reasons why
your competitors
are hiring writers

26. So the question for you is
not whether to hire a writer
but how to beat your competitors
in hiring the very best writing talent

27. FOR MORE ON HIRING WRITERS
GO TO
writingbusiness.com
the web site of
Carberry Communications
-- James Carberry
LinkedIn: https://www.linkedin.com/in/jamescarberry/
Twitter: https://twitter.com/carwrite
Facebook: https://www.facebook.com/writerberry
Google+: https://plus.google.com/+JamesFCarberry

28. CREDITS
Slide 3: Write a Plan
Nik MacMillan via Unsplash
https://unsplash.com/photos/YXemfQiPR_E
Slide 12: Save You Time
Sonja Langford via Unsplash
https://unsplash.com/photos/eIkbSc3SDtI
Slide 13: Save You Money
andibriet via Pixabay
https://pixabay.com/en/piggy-bank-save-piglet-
economical-1595992/
Slide 16: Crisis
Marus Nazzarof via Shutterstock
https://www.shutterstock.com/image-photo/holding-
on-edge-cliff-427323622
Slide 18: You Haven’t Had Time
Studiostoks via Shutterstock
https://www.shutterstock.com/image-vector/omg-
pop-art-man-surprise-illustration-682634923
Slide 19: Presentation
Helloquence via Unsplash
https://unsplash.com/photos/OQMZwNd3ThU
Slide 20: Audience
Rawpixel via Shutterstock
https://www.shutterstock.com/image-
photo/audience-applaud-clapping-happiness-
appreciation-training-
390442510?src=cXXpVOCpwmDvwlJoplcdwQ-1-2