See http://www.pictor-office.org/2011/02/17/pictor-at-vrijdag-visdag-2522011-in-leuven/ for more information.

1. PiCToR maakt Europese R&D
programma’s meer toegankelijk
voor Vlaamse KMO’s
Tom Tourwé
Elena Tsiporkova

2. Some questions for you ...
Who are you, and what does your company do?
Have you ever looked at opportunities for European
R&D?
• YES: what are your experiences?
• NO: what are the reasons, if any?
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3. Who are we?
Sirris is the collective centre of the technology
industry
Sirris is a non-profit, industry-owned organisation
Sirris helps companies on the implementation of
technological innovations in different competence
domains
• Rapid Manufacturing, Software Engineering & ICT,
Materials Engineering, Production Technology,
Mechatronics, Technology Coaching
Software Engineering & ICT group consists of 9
technology experts
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4. Take-
Take-aways of today
FACT
There is a wealth of opportunities for collaborative
R&D in Europe, in many different ICT-related domains
OBSERVATION
Companies, in particular SMEs, are not aware of these
opportunities, do not know the added value, or do not
realise the ROI
ACTION
PiCToR supports Flemish companies, in particular
SMEs, to benefit from European R&D subsidies
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5. The good news -
Europe offers many possibilities for
collaborative R&D!
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6. But ... -
a simple metric (from ITEA)
GDP: $390.5 billion GDP: $195.2 billion
population: 10.5 million population: 5.2 million
53 participating companies 80 participating companies
41 projects 46 projects
almost a factor 3 difference!
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7. But ... -
another simple metric (from FP7 IoS)
GDP: $390.5 billion GDP: $322 billion
population: 10.5 million population: 8.2 million
Acquired funding: 2 million Acquired funding: 5.3
or 1.6% of available million or 4.5% of available
funding funding
almost a factor 3 difference!
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8. Why would I participate in EU R&D
projects?
Align your product/R&D roadmap with Europe’s
strategic themes and future trends
Get access to knowledge and technologies of
European partners
Build relationships with potential partners, customers
and future employees through networking
Funding possibilities up to 75%
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9. What is PiCToR, and what
can it mean for you?

10. PiCToR is the platform of ICT actors
PiCToR gathers all actors from industry,
research institutes, networks and authorities
that are involved in the ICT domain
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11. Belgian ICT
Belgian
Industry & SME’s
Think Act
Be inspired by Bring your ICT R&D on
European ICT R&D a European Level
What ICT themes are Where are like-minded
relevant for European organizations in Europe
companies?
What are the emerging How to shape an
ideas in the various R&D international consortium
platforms (ARTEMIS, ITEA,
FP7,…)
How to integrate & realize
Benchmark your ideas your ICT R&D roadmap in
EU projects
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12. Pictor manages a
comprehensive and up to date
overview of emerging ideas in
the ICT domain
Pictor interprets for the Belgian
Industry and your company Think
Pictor provides simple and
efficient access tailored
to SMEs
Pictor puts your ICT theme on
the EU Agenda
Pictor helps in finding and
shaping the consortium &
project
Belgian ICT Act
Industry & SME’s
Pictor helps in finding the
optimal funding modalities for
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13. PiCToR provides support on the level of ...
content
translating your research agenda to a project that is
being defined
process
finding partners, IPR issues, budget&effort
estimations, ...
business
resources, budgets, knowing what is "hot"
valorisation
getting the most out of a running project
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14. An example of how PiCToR
works
ASTUTE in ARTEMIS 2010

15. PiCToR closely follows the European call
procedures
Idea Project Outline Full Project Regional Project
phase phase Proposal phase phase execution
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16. ASTUTE idea phase
Idea Project Outline Full Project Regional Project
phase phase Proposal phase phase execution
Poster at the ARTEMIS Brokerage
Event describing the idea
• Based on the R&D roadmap of a
Belgian SME and a GPS brainstorm
session
Attracted important EU embedded
system players and qualitative
research partners
• Honeywell, Volvo, Siemens, ATOS,
STM, …
• Tecniker, PoliMi, …
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17. ASTUTE PO & FPP phase
Idea Project Outline Full Project Regional Project
phase phase Proposal phase phase execution
Worked towards the construction of a viable Belgian consortium
which contributed its own use case to the proposal
Managed to create and sustain active engagement (i.e. collaborative
proposal writing) of a core group of partners from the very
beginning
Built up a strong project team spirit and commitment
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18. Programmes, call deadlines
& some emerging projects

19. Upcoming call deadlines
ARTEMIS Call 2011
• 1st stage submission deadline: 31/3/2011
ITEA-2 Call 6
• 1st stage submission deadline: 1/4/2011
FP7 – ICT - SME – DCL
• 1st stage submission deadline: 28/4/2011
Eurostars
• deadline: 24 March 2011
• Autumn 2011
Research for the benefit of SMEs
• deadline: end 2011
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20. What is ARTEMIS?
European research programme funded by a
combination of private and public investments.
Focus is on the industrial area of Embedded Systems
• Innovations in embedded systems development
• Innovations in applying embedded systems in new areas
For innovations with an implementation target of 3-7
years
Administrative details
• Up to 60% funding, shared between ARTEMIS-JU and IWT
• 2 stage process: PO and FPP centrally evaluated
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21. ARTEMIS Subprogrammes
ASP1. Methods and processes for safety-relevant embedded
systems
ASP2. Healthcare systems
ASP3. Smart environments
ASP4. Efficient manufacturing and logistics
ASP5. Computing environments for embedded systems
ASP6. Inter-networked ES for Security and Critical Infrastructures
Protection
ASP7. Embedded technology for sustainable urban life
ASP8. Human-centric design of embedded systems
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22. ITEA-
ITEA-2
ITEA 2 is one of the main EUREKA cluster programmes
ITEA 2 stimulates and supports projects that will give
European industry a leading edge in the area of
Software-intensive Systems and Services (SiS)
Administrative details
• Up to 60% funding from IWT
• 3 stage process: PO and FPP centrally evaluated, local
application evaluated by IWT
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23. ITEA-
ITEA-2 Roadmap
Content & Knowledge Engineering
• Acquisition & Processing • Systems
• Representation • Software
• Management • Services
Network & Computing • Process support
• Infrastructure Future Technologies
• Services • Technologies of the
• Resource Management Future?
• Security, Privacy, Trust &
Dependability
Interaction
• More than Human
• New Multimodal & Multi
Device
• Intelligent systems
• Security & Trust
• Engineering and
development
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24. FP7 – ICT - SME – DCL
Target outcome: bootstrapping a data economy by
• maximising reuse of digital content resources by making
them easy to find, evaluate and integrate
• fostering reuse of digital content resources by providing
guarantees and fair incentives for their creators and
maintainers
• developing robust and highly usable new services
demanded by citizens and businesses (especially SMEs)
and create value by correlating independently produced
datasets or extracting valuable information not foreseen
by the original data producer.
Administrative details
• Up to 75% funding from EU
• 2 stage process: short + full proposal centrally evaluated
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25. Relevant domains & expertise
Application domains
• Healthcare
• Traffic/mobility
• Emergency management & response
• Financial services
• Web
• …
Technological expertise
• Data storage & processing (e.g. mining)
• Semantic technology
• Human-Computer Interaction
• Decision making technology
• Sensor networks
• Machine learning
• …
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26. EUREKA Eurostars Programme
The first European funding and support programme to
be specifically dedicated to SMEs.
Eurostars stimulate SMEs to lead international
collaborative research and innovation projects by
easing access to support and funding
Any technological area aimed at the development of a
new product, process or service.
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27. Eurostars in a nutshell
Minimum 2 partners from 2 different Eurostars
member country
The main participant must be an R&D-performing SME
R&D-
from a Eurostars member country
At least 50% of the project’s core activity should be
carried out by SMEs
Administrative details
• Up to 60% funding from IWT
• Single stage process, centrally evaluated
• Preliminary contact with IWT required
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28. Research for the benefit of SMEs
Programme
Designed to answer the innovation needs of SMEs via
outsourcing of R&D activities to external partners
Any technological area aimed at the development of a
new product, process or service
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29. Research for the benefit of SMEs in a
nutshell
At least 3 SME particpants & at least 2 R&D
participants
Other participants (e.g. end user organisations) are
also possible
Customer-Seller relationship between SMEs and R&D
performers
Administrative details
• Up to 110% funding on the outsourced R&D activities
• One stage process, centrally evaluated
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30. Want to know more?
Join the community at http://www.pictor-office.org
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31. Want to know more?
tom.tourwe@sirris.be
elena.tsiporkova@sirris.be
Sirris Software Engineering & ICT Group
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