This document describes the Insegnalo platform, a social network and environment for multimedia courses. It provides guides for content creators to make video tutorials and design online courses. The platform aims to connect a general public audience with content. Users can watch, share and create content, with interactions increasing as activity levels grow. The network includes standard social features like profiles, groups and discussions. Courses integrate tools like YouTube and forums. The business model relies on subscriptions and advertising, hoping to benefit from network effects as more users and courses are added.

1. Insegnalo
Case study
Giorgio Sironi
NEST project
Alta Scuola Politecnica 7th cycle

2. Description
 Social environment for multimedia courses
 Guides for realizing video tutorials
 Fruition of courses
 Social network for users
 Private initiative
 Target
 General public
 Content creators

3. Homepage

4. Homepage
 Different steps of interaction
 Watching and sharing content
 Creation of video tutorials
 Designing of online courses
 Interactions increasing in amount of activity
 But starting from simple steps like joining the
network

5. Content creation guides

6. Content creation guides
 Oriented to content creators
 Support for different platforms and tools
 Moodle
 Adobe
 Screenr
 Prezi
 SCORM standard
 Webinars

7. Social network

8. Social network
 Informal discovery of content
 Standard tools
 Newsfeed
 Customization for each user
 Profile
 Friendships
 Symmetric model
 Groups

9. Example of tool: groups

10. Example of tool: groups
 Features
 Sortable newsfeed
 Memberships
 Organized discussions
 Requires network effects to be usable

11. Example of course

12. Example of course

13. Example of course
 Inclusion of web-based content
 YouTube
 Prezi
 Standard navigation
 Custom license (e.g. Creative Commons vs.
commercial)
 Tools dedicated to a single course
 Glossary
 Forum
 Wiki

14. Business model
 Fees from courses subscriptions
 Courses with commercial licenses
 Targeting the users vs. targeting the creators
 Network effects
 As the number of users increases
 As the number of courses increases
 Possibly advertising based

15. Conclusions
 Private initiative, yet to be monetized
 Take-aways
 A single platform to connect supply and demand,
but only works at a large scale
 Social tools are becoming a commodity
 Support guides for content creators is a
differentiator
 How to use the platform
 How to use production tools (e.g. video editing)