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Twittern Sie schon oder leben Sie noch?

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Short introduction in the World of Twitter including a twitter etiquette and a glossary.

Kleine Einführung in die Twitter Welt inklusive der Twitter Etikette und der wichtigsten Zeichen.

Veröffentlicht in: Business, Technologie, Design
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Twittern Sie schon oder leben Sie noch?

  1. 1. Twitter Sie schon oder leben Sie noch? <br />1<br />
  2. 2. Twitter für Unternehmen<br />2<br />
  3. 3. Twitter für UnternehmenSinn und Zweck<br /><ul><li>Community aufbauen: Kontakt zu und Kommunikation mit einer Zielgruppe
  4. 4. Umsatz steigern:</li></ul> über Sonderangebote oder Vorab Informationen<br /><ul><li>Kunden generieren: Gewinnspiele und Sonderaktionen
  5. 5. Kundenservice: Kundendienst von T-Mobile, Verkehrsmeldungen der Deutschen Bahn
  6. 6. Krisen PR Werkzeug</li></ul>3<br />
  7. 7. Twitter aktiv Nutzen<br />4<br />
  8. 8. Twitter aktiv nutzenTools und Funktionen<br /><ul><li>@Name </li></ul> an eine bestimmte Person gerichteter Tweet<br /> Auf diese Weise kann Interesse angedeutet werden, vielleicht mit Antwort belohnt<br /><ul><li># Keyword</li></ul> das Rautezeichen in Verbindung mit einem Keyword macht Tweets zu einem bestimmtem Thema leichter auffindbar<br />5<br />
  9. 9. Twitter-Präsenz steigern <br />6<br />
  10. 10. Twitter-Präsenz steigernTipps um Follower zu gewinnen I<br /><ul><li>Ehrlichkeit und „Herz“ beim Tweeten
  11. 11. Personalisierter Auftritt z.B. individuelle Backgroundgestaltung, informative Biographie-Angaben
  12. 12. Eintrag in Twitter-Verzeichnisse. </li></ul>Eine Übersicht z.B. unter: http://mit140zeichen.de/uebersicht-twitterverzeichnisse-138<br />7<br />
  13. 13. Twitter-Präsenz steigernTipps um Follower zu gewinnen II<br /><ul><li>Nachrichten mit Wert tweeten
  14. 14. Regelmäßig tweeten
  15. 15. Twittern in Peak Times (Morgenstunden, Wochenanfang)</li></li></ul><li>Twitter-Präsenz steigernTipps um Follower zu gewinnen III<br /><ul><li>Twitter-Profil auf anderen Kommunikationskanälen erwähnen z.B. Homepage, soziale Netzwerke, Email-Signatur, Visitenkarte, Newsletter, Xing
  16. 16. Einbinden von Fotos und Videos
  17. 17. Follow Me Button auf Homepage einbinden –Beispiel siehe http://tinyurl.com/3453xw9</li></ul>9<br />
  18. 18. Twitter-Präsenz steigernTipps um Follower zu gewinnen IV<br /><ul><li>Über @Message einfach ums Folgen bitten
  19. 19. Den Twitter-Stars folgen - und von ihnen lernen
  20. 20. Interagieren und aktiv Konversationen führen; jedes Antwort-Tweet lässt eigenes Profil auf der Seite sämtlicher Follower des Adressaten erscheinen</li></ul>10<br />
  21. 21. Twitter-Präsenz steigernStrategien für Fortgeschrittene <br /><ul><li>Tweets in Form von leicht sarkastischen oder provozierenden Fragen (regt Konversation an, siehe z.B. Sascha Lobo)
  22. 22. Top-Themen twittern (besonders wirksam in Kombination mit #-Kennzeichnung)
  23. 23. Viel diskutierte Themen ausfindig machen und in die Diskussion einsteigen</li></ul>11<br />
  24. 24. Twitter-Präsenz steigernStatistik-Seiten für Top-Themen <br /><ul><li>webevangelisten.de</li></ul> zeigt thematische Trends deutsch-sprachiger Tweets<br /><ul><li>hashtags.org</li></ul> gibt Beliebtheit bestimmter Begriffe im zeitlichen Verlauf wider<br />12<br />
  25. 25. Twitter-Präsenz steigernProgramme zur Follower-Suche <br /><ul><li>Twellow</li></ul>die „gelben Seiten“ der Twitter-Welt<br /><ul><li>Twibble</li></ul> Untersucht die Struktur der aktuellen Follower und schlägt Neue vor<br /><ul><li>MrTweet </li></ul> kann gefolgt werden, schlägt in regelmäßigen Abständen relevante Leute vor<br />13<br />
  26. 26. Twitter-Präsenz steigernWeitere Dienste <br /><ul><li>SocialToo</li></ul> zeigt an, wer einem wann gefolgt ist, bzw. die Folgschaft aufgekündigt hat<br /><ul><li>TinyURL</li></ul> spezieller Dienst zum Kürzen von Web-Adressen<br />14<br />
  27. 27. Twitter-Etikette <br />15<br />
  28. 28. Twitter-EtiketteDo‘sandDon‘ts<br /><ul><li>Nichts Banales twittern
  29. 29. Nicht Unzahl von Tweets pro Tag posten
  30. 30. Keine privaten Endlos-Konversationen mit einzelner Person
  31. 31. URL-Shortener verwenden (z.B. TinyURL)
  32. 32. Automatisierte Reply-Message kurz gestalten</li></ul>16<br />
  33. 33. Twitter-Glossar <br />17<br />
  34. 34. Twitter-GlossarDo youspeakTwitter?<br /><ul><li># = hashtag</li></ul> markiert Keywords<br /><ul><li>@ = reply</li></ul> für Alle sichtbares Antwort-Tweet<br /><ul><li>DM = directmessage</li></ul> nur für Empfänger einsehbare Privatnachricht<br /><ul><li>Drunktwittering</li></ul>Twittern im betrunkenen Zustand<br /><ul><li>Dweet</li></ul> in ebensolchem Zustand verfasster Tweet<br />18<br />
  35. 35. Rückfragen<br />Martina Wiesenbauer-Vrublovsky<br />PR Consultant<br />pianoforte pr<br />c/o Betahaus<br />Prinzessinnenstraße 19-20<br />10969 Berlin<br />T:+49 (0)30/6483 76 12<br />F: +49 (0)30/9203 722 35<br />M:+49 (0)174 33 1 66 83<br />E: m.wiesenbauer@pianoforte-pr.com<br />19<br />© pianoforte pr<br />

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