Blogging for Business Presentation for 8th Annual of Celebration - Festiv'All 2013
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Why should you blog for your business? Not only are you establishing a relationship with your readers and prospective clients but also it's a great way to establish yourself as a thought leader or expert in your industry. The more frequently you blog,the higher your ranking in the search engines.
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Blogging for Business Presentation for 8th Annual of Celebration - Festiv'All 2013
- 1. BLOGGING FOR BUSINESS 8th Annual Celebration of Festiv’All October 16, 2013
- 2. PHYLLIS GARLAND Chief Creative Officer Garland Web Design & Marketing Services www.phyllisgarland.com
- 3. WHO IS PHYLLIS GARLAND? • • • • • Love all things techie Love all things WordPress Marketing consultant Teacher and workshop facilitator Licensed Facilitator for Get Clients Now! ™ 28-Day Marketing Program for Professionals, Consultants and Coaches
- 4. WHY BLOG? • Establish relationship with your readers and prospective clients • Establish yourself as a thought leader or expert in your industry • Get found online – Rank higher in the search engines • Express yourself • Your competition is blogging • Make $$$ • Fame & Fortune • Fun!!
- 5. WHAT SHOULD I BLOG ABOUT? • Industry news • Customer based questions • How to guides • Poll or a Survey • Interview • Create list ie. SAMPLE LISTS: “Top 10 Reasons to Hire an Attorney to Write a Will” “5 Sure-Fire Ways to Get More Comments on your Blog” “Discover the 7 Essential Elements That Guarantee Financial Freedom”
- 6. WHAT SHOULD I BLOG ABOUT? • Link to useful information • Event Announcement • Giving back • Company news • Guest post/Partner post • Photo post • Recurring Theme SAMPLE: “Monday Marketing Madness” “Tuesday’s Tips” or “Spicy Friday” “Friday Fun” or “Thursday Throwback”
- 8. Keep the conversation going • • • • • • • • • • Ask for comments Thank people for commenting Get to know your readers Answer all questions Respond to feedback Reward good remarks Keep your peeps involved Don’t distract them Fight Spam - use Akismet plugin Measure, improve, and repeat
- 9. PLUGINS • • • • • • • • • • • • BuddyPress Digg Digg Follow Button for FeedBurner Gravity Forms MailChimp Widget Mobile Website Builder for WordPress by DudaMobile Next Gen Gallery Social Media Widget Testimonials Widget by Michael Cannon TweetMeMe Wordfence Security Nrelate
- 12. WORDPRESS.COM vs. WORDPRESS.ORG • WORDPRESS.com is free but limited as far as customization. • WORDPRESS.org is self-hosted. You pay for monthly hosting fees but is customizable • WordPress takes care of 80-90% of the mechanics of Search Engine Optimization (SEO)
- 13. IS BLOGGING RIGHT FOR YOU? • • • • Do you like to write? Do you have time to write? Is your business your passion? Do you have something to say?
- 14. WORK WITH PHYLLIS • Private sessions • Learn WordPress in a Day – Friday, November 15th http://www.meetup.com/WordPress-For-Business-orPleasure/events/142932522/ • Peninsula Blogging Club every Tuesday in San Mateo http://www.meetup.com/WordPress-For-Business-orPleasure • Get Clients Now!™ – 28 Day Marketing Program starts November 5th • For more information go to: phyllisgarland.com
- 15. LET’S GET SOCIAL • • • • phyllis@phyllisgarland.com TWITTER: @phyllisgarland www.meetup.com/WordPress-For-Business-or-Pleasure https://www.facebook.com/PhyllisGarlandMarketingServices Phyllis Garland Chief Creative Officer Garland Web Design & Marketing Services www.phyllisgarland.com