1. AS Media EvaluationAS Media Evaluation
You now have SEVEN questions that need to be
answered individually .
2. You need to show rather than just tell.
Throughout your answers, try to keep the style and
theme of the slides interesting but not too busy.
Don’t cram too much into one slide, just use an extra
Take care over the way you present your answers, so
that you have a series of points or statements that you
can expand on in more detail.
3. Presentation methods
The following is related to using powerpoint, but you
can also embed responses to some of the seven
questions using this method on slideshare or
4. Word Documents
Unless asked specifically, avoid large pieces of text.
Embed documents on your blog or link from PowerPoint
to sites like scribd.
You can attempt video blogs (vlogging) where you see most fit.
YouTube allows you to annotate the video as well, Use if you think it
Upload your work onto a YouTube account or Vimeo.
Create a director’s commentary using VoiceThread
Don’t like to be on camera? Use an avatar
Narrate or use text to speech conversion tools at either Voki or
A fun way to liven up your presentation or blog – use animation scenes.
7. Create a website
If you’re presenting on a blog, make sure the embedding links work
You could host your presentation on a website that’s easy to create and
looks professional. Great for maintaining a theme
8. The evaluationevaluation has seven questions.
Each one should be addressed using a different presentation
method or technique to demonstrate creativity and skill through
implementing use of ICT.
For other specifications, use screenshots and web links to
support your written evaluation.
9. 1 - In what ways does your media
product use, develop or challenge forms
and conventionsconventions of real media products?
This is your chance to summarise your genre research,
including: what you found out; what types of codes and
conventions were common in your chosen genre.
Make sure you cover the key concepts and use media
terminology accurately at all times.
What opening sequences did you look at to help you –
why were they useful? You can insert links to YouTube
or other websites for specific references.
Reference all sources, and don’t plagiarise!
10. Question 1 continued…
Explain how you developed your sequence to match that of real movies of
the same genre (techniques, camera shots, editing, sound, mise en scene).
Have you tried anything different that challenges the genre or gives it new
You could break your opening down into 9 key moments, like they do at
11. 2 - How does your media
product representrepresent particular
social groups to your audienceaudience?
How have you represented the characters in your films?
Is it positive or negative representationrepresentation?
Did you use stereotypesstereotypes?
How did you make your audience feel about your
12. What were you trying to create, i.e., a new Bruce Willis or Halle
What technical skills helped you construct representationrepresentation of your
Attach a screen grab or digital picture of your main character and
talk about your choice of costume/make up/persona.
13. 3 - What kind of institutioninstitution might distributedistribute
your media product & why?
What research did you do into InstitutionsInstitutions (the companies that make and
Why did you chose a particular company, what’s their ideologyideology?
Because this question is not clear briefly talk about production companies
as well as distribution ones.
14. Mention and list the type of research sources you used, i.e.,
Explain about the the institution logo at the start of the film and
how they are used as a sense of ownership etc?
You should talk about production, distribution and exhibition if
15. 4 – Who would be the audienceaudience
for your media product?
This is an opportunity for you to detail any audience research you have
Think about age rating and the BBFC, use their criteria to help you.
16. Give a profile of the type of person who would enjoy your film;
similar films they like and would pay to see.
Did you conduct any questionnaires about type of films your audience
This is a chance to discuss any uses and gratificationsuses and gratifications and
psychographic profile of your target audiencetarget audience.
17. 5 – How did you attract/address
What was within your media product that appealedappealed to them?
Relate this back to genre and conventionsgenre and conventions, will the audienceaudience be
What other techniques made your film appealing?
18. Did you show your film to an audience for feedback? You could put
a link to YouTube here that attaches directly to a focus group or
series of vox pops about your film and evaluate the type of
feedback you have received.
Attract audience through audience engagement, facebook, twitter
What could be improved?
19. 6 – What have you learnt about technologiestechnologies
from the process of constructing the product?
List any technical difficulties you encountered.
What software and hardware did you use?
Did you realise so much work went into creating
similar media products?
20. Assess your technical skills: are there any shots or edits you are
really proud of?
What would you do differently to improve or alter your product?
Were there any limitations to your creativity?
21. 7 – Looking back at your prelim task, what have
you learnt in the progression from that to the final
Insert a link to your original preliminary exercise,
perhaps use voicethread or show screenshots.
Comment on how you found the preliminary exercise
and describe what the hardest thing was to overcome?
Were you happy with it? Be totally honest and pick
apart the good and bad elements of it. This is an
22. How does your final 2 minute film opening demonstrate a
progression in the standards of filming compared to your
Again, you can use screen grabs to illustrate specific points or
make a comparable.
Lastly, what do you think you have learnt from completing the
23. Include all references
Comprising websites you used to help with research and
Voicethread, YouTube, Scribd, Wix, Slideshare links
must be checked.
Include any other information or media that you feel is
relevant to your project at the end, including
acknowledgements and thanks linked to the project.
24. If you’re blogging
Make sure you embed each question as a separate post
Use a different presentation method for each question
Be creative, include images, hyperlinks and accurate