Running a webshop isn’t without challenges, it’s a demanding job. Doing it right can bring you profit, doing it wrong will drive you mad. In case you consider crossing borders your challenges will increase, but that shouldn’t demotivate you. Prepare your cross-boarder expansion well and you will be able to profit. Presented at the International conference “PECOS4SMEs – Cross-border e-Commerce for SMEs” in “De Waag” in Amsterdam on 3 December, 2014.

1. Thinking Local
the main challenge for
ecommerce globalization
Peter Horsten, Goyello
@PetersOpinion

2. Peter Horsten
Managing Director
@PetersOpinion

3. DESIGN
Cross-boarder
e-commerce
needs localization
LOGISTICS
CONTENT

4. Care about design
Source: http://www.smartinsights.com/online-brand-strategy/international-marketing/web-design-for-cultural-differences/

5. Color matters
Color Western
Source: http://writingonthewebfall2014.wordpress.com/2014/11/04/web-design-difference-between-asian-culture-and-western-
culture/
Europe &
USA
China Japan India Middle East
Red Danger,
anger, stop
Joy, festive,
occasions,
luck
Anger, danger Purity Danger, evil
Yellow Caution,
cowardice,
joy, happiness
Honor,
royalty
Grace,
nobility,
childish,
gaiety
Happiness,
prosperity
Blue Masculinity,
calm,
authority
Strength,
power,
immortality
Villainy Protective
Green Sexual
arousal, safe,
sour, go
Youth, growth Future,
youth, energy
Fertility,
strength
White Purity, virtue Mourning,
humility
Death,
mourning
Purity,
mourning

6. LOST
in translation

7. The VALUE of language
To reach 80% of the world’s POPULATION
To reach 90% of the world’s ECONOMIC OPPORTUNITY
Source: http://www.capitatranslationinterpreting.com

8. The NEED for localized pricing
€ 152

9. You need local payment options

10. Who DELIVERS
and how?

11. Who’s talking on behalf of you?
LOCAL
Contact details
Customer care

12. Legal, local tax regulations

13. Thank you!
We support you with pleasure
http://goyello.com http://webmerce.com
peter.horsten@goyello.com
@PetersOpinion