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Group 3

         Intel
Using innovation to create
 competitive advantages
Jay``Steven `` Katherin `` Vanessa
Intel  innovation
• The     world's     largest
  semiconductor chip maker
                                I. Introduction
  (based on revenue).

• Founded        on     July
  18, 1968, as Integrated
  Electronics    Corporation
  ("Intel" is from the word
  intelligence)

• Products: Flash
  memory,      Motherboard
  Chipsets,        Network
  Interface Card, Bluetooth
  Chipsets
• Key people:

    Paul S. Otellini, CEO
    Craig Barrett, Chairman
    Sean M. Maloney, General Manager


• Revenue: US$ 37.586 billion (2008)

• Employees: 83,500 (2008)
II. Intel
 Inside
a. Three key steps (innovations) in
    the development of microchip
             technology


1. Research

2. Development

3. Manufacture
How the innovations have transformed
  people’s work, life, leisure?
  Examples
   Research  Improving a microprocessor
   to run computer programs at the same
   time (Ideas)
    Develop  Less energy consumption
    Manufacturing  design a particular chip
To do that, They work with customers, software companies,
       Intel’s marketing – manufacturing, testing staff
b. Market-led & Product-led
Product-orientated        development
focuses on developing the production
process and the product itself arising
(new use of technology or innovation).

Market-orientated approach identifies
and analyses customer needs. It then
develops products which meet them
Intel’s method
c. Intel and specific group of users
• They provide chips for many different segments
• They identify their segments by products
   notebooks, desktops, servers, etc.
• 2 main groups of customers :
  - Business market
     Example: desktop computers or laptops -
    companies
  - Personal use
     Example: notebook computers - students
Research
 -    Research     into
 manufacturing
 capabilities      and
 material.

 - More broad research
 focused    on     what
 technology can offer.
4. The importance of R&D
• IT field requires R&D
• Intel is a company that produces the
  chips that deliver this increased
  computing power.
• There are many competitors that produce
  chip in the market
• With R&D, Intel can       make    many
  revolutionary products.
Example 1

• 7 main competitors of Intel include IBM,
  Toshiba, AMD, Samsung, Chartered, Infineon
  and Freescale cooperate together to produce
  the chip in the 32 nanometer.

• With Intel, Intel invest a lot in R&D so it can
  overcome competitors to produce chin in 45
  nanometers transistor.
Example 2



- The first company in the market that can
  produce silicon chip.
Questions
   and
 answers
References


http://en.wikipedia.org/wiki/Intel_Corporation

http://www.timesonline.co.uk/

http://www.intel.com/index.htm#/en_UK_15
Thanks for listening

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Intel innovation

  • 1. Group 3 Intel Using innovation to create competitive advantages
  • 4. • The world's largest semiconductor chip maker I. Introduction (based on revenue). • Founded on July 18, 1968, as Integrated Electronics Corporation ("Intel" is from the word intelligence) • Products: Flash memory, Motherboard Chipsets, Network Interface Card, Bluetooth Chipsets
  • 5. • Key people: Paul S. Otellini, CEO Craig Barrett, Chairman Sean M. Maloney, General Manager • Revenue: US$ 37.586 billion (2008) • Employees: 83,500 (2008)
  • 7. a. Three key steps (innovations) in the development of microchip technology 1. Research 2. Development 3. Manufacture
  • 8. How the innovations have transformed people’s work, life, leisure? Examples Research  Improving a microprocessor to run computer programs at the same time (Ideas) Develop  Less energy consumption Manufacturing  design a particular chip To do that, They work with customers, software companies, Intel’s marketing – manufacturing, testing staff
  • 9. b. Market-led & Product-led Product-orientated development focuses on developing the production process and the product itself arising (new use of technology or innovation). Market-orientated approach identifies and analyses customer needs. It then develops products which meet them
  • 11. c. Intel and specific group of users • They provide chips for many different segments • They identify their segments by products  notebooks, desktops, servers, etc. • 2 main groups of customers : - Business market Example: desktop computers or laptops - companies - Personal use Example: notebook computers - students
  • 12. Research - Research into manufacturing capabilities and material. - More broad research focused on what technology can offer.
  • 13. 4. The importance of R&D • IT field requires R&D • Intel is a company that produces the chips that deliver this increased computing power. • There are many competitors that produce chip in the market • With R&D, Intel can make many revolutionary products.
  • 14. Example 1 • 7 main competitors of Intel include IBM, Toshiba, AMD, Samsung, Chartered, Infineon and Freescale cooperate together to produce the chip in the 32 nanometer. • With Intel, Intel invest a lot in R&D so it can overcome competitors to produce chin in 45 nanometers transistor.
  • 15. Example 2 - The first company in the market that can produce silicon chip.
  • 16. Questions and answers