Group 3
Intel
Using innovation to create
competitive advantages

Jay``Steven `` Katherin `` Vanessa

• The world's largest
semiconductor chip maker
I. Introduction
(based on revenue).
• Founded on July
18, 1968, as Integrated
Electronics Corporation
("Intel" is from the word
intelligence)
• Products: Flash
memory, Motherboard
Chipsets, Network
Interface Card, Bluetooth
Chipsets

• Key people:
Paul S. Otellini, CEO
Craig Barrett, Chairman
Sean M. Maloney, General Manager
• Revenue: US$ 37.586 billion (2008)
• Employees: 83,500 (2008)

II. Intel
Inside

a. Three key steps (innovations) in
the development of microchip
technology
1. Research
2. Development
3. Manufacture

How the innovations have transformed
people’s work, life, leisure?
Examples
Research  Improving a microprocessor
to run computer programs at the same
time (Ideas)
Develop  Less energy consumption
Manufacturing  design a particular chip
To do that, They work with customers, software companies,
Intel’s marketing – manufacturing, testing staff

b. Market-led & Product-led
Product-orientated development
focuses on developing the production
process and the product itself arising
(new use of technology or innovation).
Market-orientated approach identifies
and analyses customer needs. It then
develops products which meet them

Intel’s method

c. Intel and specific group of users
• They provide chips for many different segments
• They identify their segments by products
 notebooks, desktops, servers, etc.
• 2 main groups of customers :
- Business market
Example: desktop computers or laptops -
companies
- Personal use
Example: notebook computers - students

Research
- Research into
manufacturing
capabilities and
material.
- More broad research
focused on what
technology can offer.

4. The importance of R&D
• IT field requires R&D
• Intel is a company that produces the
chips that deliver this increased
computing power.
• There are many competitors that produce
chip in the market
• With R&D, Intel can make many
revolutionary products.

Example 1
• 7 main competitors of Intel include IBM,
Toshiba, AMD, Samsung, Chartered, Infineon
and Freescale cooperate together to produce
the chip in the 32 nanometer.
• With Intel, Intel invest a lot in R&D so it can
overcome competitors to produce chin in 45
nanometers transistor.

Example 2
- The first company in the market that can
produce silicon chip.

Questions
and
answers

References
http://en.wikipedia.org/wiki/Intel_Corporation
http://www.timesonline.co.uk/
http://www.intel.com/index.htm#/en_UK_15

Thanks for listening