Email Marketing - Your Digital Gold Mine
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Build, grow and generate revenue using email marketing
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Email Marketing - Your Digital Gold Mine
- 1. Building an Email Marketing Gold Mine Phil Hollows CEO, FeedBlitz @phollows
- 3. There’s Gold in Tham Thar Inboxes! You are reaching the inbox. Aren’t you?
- 4. Prospecting: Grow Your List Text “Phil Sent Me” to 781.262.3877
- 5. Grow Your List • Text / SMS • Forms: Location, location, location • Offers and incentives • The power of the negative choice • Popups and penalties • Divide and conquer • Be ethical: Consent counts • Attend to the unsubscribes • Beyond the blog: Integrate social
- 6. Digging in the Dirt Hi ho, hi ho, it’s off to work you go
- 8. It’s not about you
- 9. It’s all about “You”
- 10. It’s all about “You” copyhackers.com copyblogger.com sethgodin.com
- 12. No Products? No Problem! • Passive income from content marketing: The Newsletter • Generate traffic spikes for web-based, social monetization • Affiliate links (check your program’s ToS) • Sponsorships • Email advertising • Update your media kit • Open rate of 20% or better
- 13. Dig Deeper, Work Harder: Email to Sell • Use the products you have – don’t wait for the products you want • Bundle, baby, bundle • Sell what you have to fund what you want • Determine when and where to sell them • Pre-activation landing page (check your inbox, meanwhile…) • Post-activation landing page (you made it! Here’s a 1-time deal…) • Plan your sales paths • Product A -> Bundle B -> Subscription C • Expand you channel with your affiliate program
- 14. Sales 101 • Motivate • Identify the problem • Agitate • Solve it • What works: • Trust • Relevance • Scarcity / urgency • FOMO • ONE call to action (CTA) • Target!
- 15. Know Your Buyer • Don’t target every visitor • Target the ONE person who will buy from you • Know what they’ve done • Tag – Product history • Tag – Sales value • Tag – Campaign source • Segment • New / existing customer • Low / High value • Recency
- 16. Product Launches and the Sideway Sales Letter • Long form copy pages work but … • Split into three or more emails to your list • Last call to action is to your long form sales page • Use a multi channel approach to drive signups • When? • For important launches or sales
- 17. StudioJewel: Annual Birthday Sale • Social, blog: Something special is coming, join my list • Facebook live: Here’s me at work, join my list • Six email sequence: • Countdown sequence: Birthday! Deal! … 3, 2, 1 • 1 hour warning • It’s ON! • The Results?
- 18. StudioJewel: Two Weeks’ Sales in 47 Minutes • Sideways sales letter • List-only offer: • 47% off • Only on Lisa’s birthday • Only 9:00pm to 9:47pm • Generated ~ 2 weeks worth of sales in just 47 minutes Visit www.StudioJewel.com • Trust: Personal • Deal: 47% off • Scarcity: Only 47 minutes • Deadline: No other chances • Inclusion: List only, prior buyers
- 19. Cuddle Up: Nurturing After you Close the Deal • Turn purchasers into a customers • Turn customers into a fans • Turn fans into advocates • How to say “thank you” • How to move to the next funnel • Surveys, demos, value, advice …. to the next call to action
- 20. The Art of the Unexpected Delight • Anniversary, birthday? Special offer, just for you • On my list? One day flash sale • Holiday coming up? Be ready • The call to action doesn’t have to be a sale • The email address is what matters • The history is what matters • Ask for the order in baby steps
- 21. Succeed Slowly. Do the work. Succeed on your terms.
- 22. Choose One Thing
- 23. Start That Thing
- 25. Repeat