SlideShare a Scribd company logo
1 of 69
The State of Twitter 2016
@philoakley
@beinspiredsu
The reports of my death are
greatly exaggerated
Larry the Twitter bird - 2016
Customer Lifecycle Twitter
1. Twitter 10 Years
2. Campaign
3. Listen
4. Market research
5. Advertising
6. CRM
7. Customer onboarding
8. Periscope/Drones
In the beginning...
Twitter Sales
Twitter Polls
Twitter Ads
Twitter CRM
Customer Onboarding
Customer Support
@RoyalMail
@ASOS_HeretoHelp
@BTcare
Twitter Content
Estate Agents/Property
Construction
Hotels and Leisure
Events and Weddings
Twitter Analytics
Get them on the way out
What are your actions?
http://www.outserveweb.co.uk/xero-weekly
Tips
Twitter Search - https://twitter.com/search-advanced
Twitter Analytics - https://analytics.twitter.com/
Pin a Tweet to top
Twitter ads - https://ads.twitter.com/
Other Links
Trello - https://trello.com/philipoakley/recommend
Capsule CRM - http://capsulecrm.com/?referrer=WVKGRB

More Related Content

Viewers also liked

Viewers also liked (12)

Twitter, Engagement in 140 Caratteri
Twitter, Engagement in 140 CaratteriTwitter, Engagement in 140 Caratteri
Twitter, Engagement in 140 Caratteri
 
Twitter e Instagram: consigli per un hastag corretto
Twitter e Instagram: consigli per un hastag correttoTwitter e Instagram: consigli per un hastag corretto
Twitter e Instagram: consigli per un hastag corretto
 
Usare i social per il business: Twitter e Pinterest - Gazduna
 Usare i social per il business: Twitter e Pinterest - Gazduna Usare i social per il business: Twitter e Pinterest - Gazduna
Usare i social per il business: Twitter e Pinterest - Gazduna
 
Idee sull'utilizzzo degli hashtag
Idee sull'utilizzzo degli hashtagIdee sull'utilizzzo degli hashtag
Idee sull'utilizzzo degli hashtag
 
Pinterest per il Business EFSA formazione
Pinterest  per il Business EFSA formazionePinterest  per il Business EFSA formazione
Pinterest per il Business EFSA formazione
 
Twitter for PR (Public Relations)
Twitter for PR (Public Relations)Twitter for PR (Public Relations)
Twitter for PR (Public Relations)
 
Twitter for-business
Twitter for-businessTwitter for-business
Twitter for-business
 
Twitter (per chi non c'era)
Twitter (per chi non c'era)Twitter (per chi non c'era)
Twitter (per chi non c'era)
 
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing ResultsDoing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
 
11 tipi di foto per raccontare la tua azienda sui Social Media
11 tipi di foto per raccontare la tua azienda sui Social Media11 tipi di foto per raccontare la tua azienda sui Social Media
11 tipi di foto per raccontare la tua azienda sui Social Media
 
Twitter for Marketing and PR
Twitter for Marketing and PRTwitter for Marketing and PR
Twitter for Marketing and PR
 
La battaglia per l'attenzione
La battaglia per l'attenzione La battaglia per l'attenzione
La battaglia per l'attenzione
 

Similar to The state of twitter 2016

Its 2am - do you know what your DBA are
Its 2am - do you know what your DBA areIts 2am - do you know what your DBA are
Its 2am - do you know what your DBA are
Joe Amati
 
Twittervention study
Twittervention studyTwittervention study
Twittervention study
xobo
 

Similar to The state of twitter 2016 (20)

Twitter for organizations
Twitter for organizationsTwitter for organizations
Twitter for organizations
 
How Twitter Can Help Your Business
How Twitter Can Help Your BusinessHow Twitter Can Help Your Business
How Twitter Can Help Your Business
 
Travis Wright - Data Driven Marketing Technologies, Tools & Tactics in the Ag...
Travis Wright - Data Driven Marketing Technologies, Tools & Tactics in the Ag...Travis Wright - Data Driven Marketing Technologies, Tools & Tactics in the Ag...
Travis Wright - Data Driven Marketing Technologies, Tools & Tactics in the Ag...
 
Social Media London Conference November 2014
Social Media London Conference November 2014Social Media London Conference November 2014
Social Media London Conference November 2014
 
Its 2am - do you know what your DBA are
Its 2am - do you know what your DBA areIts 2am - do you know what your DBA are
Its 2am - do you know what your DBA are
 
B2B Lead Generation Tactics - Marketing Superhero 3
B2B Lead Generation Tactics - Marketing Superhero 3B2B Lead Generation Tactics - Marketing Superhero 3
B2B Lead Generation Tactics - Marketing Superhero 3
 
Getting Customers - Revenue from Day One
Getting Customers - Revenue from Day OneGetting Customers - Revenue from Day One
Getting Customers - Revenue from Day One
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
B2B Social Media Marketing
B2B Social Media MarketingB2B Social Media Marketing
B2B Social Media Marketing
 
Brand - Audience Engagement: The Social Media Conundrum
Brand - Audience Engagement: The Social Media ConundrumBrand - Audience Engagement: The Social Media Conundrum
Brand - Audience Engagement: The Social Media Conundrum
 
Twittervention study
Twittervention studyTwittervention study
Twittervention study
 
Twitter for business - Advanced June2010
Twitter for business - Advanced June2010Twitter for business - Advanced June2010
Twitter for business - Advanced June2010
 
#SMWChaChing! Social Media Week London 2014 - SocialBro
#SMWChaChing! Social Media Week London 2014 - SocialBro#SMWChaChing! Social Media Week London 2014 - SocialBro
#SMWChaChing! Social Media Week London 2014 - SocialBro
 
social data proficiency webinar KC
social data proficiency webinar KCsocial data proficiency webinar KC
social data proficiency webinar KC
 
Raising Venture Capital for your Media Startup
Raising Venture Capital for your Media StartupRaising Venture Capital for your Media Startup
Raising Venture Capital for your Media Startup
 
Twitter for business
Twitter for businessTwitter for business
Twitter for business
 
Social Media Camp Workshop Victoria - Maximizing Twitter: Juhli Selby
Social Media Camp Workshop Victoria - Maximizing Twitter: Juhli SelbySocial Media Camp Workshop Victoria - Maximizing Twitter: Juhli Selby
Social Media Camp Workshop Victoria - Maximizing Twitter: Juhli Selby
 
Twitter for business
Twitter for businessTwitter for business
Twitter for business
 
Customer experience masterplan
Customer experience masterplanCustomer experience masterplan
Customer experience masterplan
 
How to Leverage Data to Optimize Marketing Automation
How to Leverage Data to Optimize Marketing AutomationHow to Leverage Data to Optimize Marketing Automation
How to Leverage Data to Optimize Marketing Automation
 

More from Philip Oakley

More from Philip Oakley (15)

10 Things to do with Social Media!
10 Things to do with Social Media!10 Things to do with Social Media!
10 Things to do with Social Media!
 
7 things Small Businesses can do with web applications - FSB
7 things Small Businesses can do with web applications - FSB7 things Small Businesses can do with web applications - FSB
7 things Small Businesses can do with web applications - FSB
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan Slides
 
7 Things to change the way you use Linkedin
7 Things to change the way you use Linkedin 7 Things to change the way you use Linkedin
7 Things to change the way you use Linkedin
 
Twitter slides - Wolverhampton Presentation
Twitter slides - Wolverhampton PresentationTwitter slides - Wolverhampton Presentation
Twitter slides - Wolverhampton Presentation
 
Social Media for Manufacturers
Social Media for ManufacturersSocial Media for Manufacturers
Social Media for Manufacturers
 
Social Media for Innovation
Social Media for InnovationSocial Media for Innovation
Social Media for Innovation
 
Introductions to Social Media for Creatives
Introductions to Social Media for CreativesIntroductions to Social Media for Creatives
Introductions to Social Media for Creatives
 
10 Things Businesses can do with Social Media
10 Things Businesses can do with Social Media10 Things Businesses can do with Social Media
10 Things Businesses can do with Social Media
 
BforB Sharing a #BforB meeting Eventbrite page on LinkedIn
BforB Sharing a #BforB meeting Eventbrite page on LinkedInBforB Sharing a #BforB meeting Eventbrite page on LinkedIn
BforB Sharing a #BforB meeting Eventbrite page on LinkedIn
 
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of MarketingGoogle Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
 
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
 
So you think you want a Social Media Strategy
So you think you want a  Social Media StrategySo you think you want a  Social Media Strategy
So you think you want a Social Media Strategy
 
Taste of the Cloud Prime Accountants June 2012
Taste of the Cloud Prime Accountants June 2012Taste of the Cloud Prime Accountants June 2012
Taste of the Cloud Prime Accountants June 2012
 
CIPD Talk on Social Media
CIPD Talk on Social MediaCIPD Talk on Social Media
CIPD Talk on Social Media
 

Recently uploaded

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Recently uploaded (20)

Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fixAnalysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Welcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptxWelcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptx
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 

The state of twitter 2016