The document provides tips for optimizing YouTube videos and channels. It recommends uploading videos in HD, optimizing titles, descriptions and tags, and including closed captions. To get views, it suggests getting people to watch, share, and link to the video. It describes YouTube as a major search engine and emphasizes optimizing for subscriber engagement over search engine optimization or driving sales.
10. #MozCon
Phil Nottingham âą Distilled
YouTube: The Most Important Search
Engine You Haven't Optimized For
@philnottingham âą phil.nottingham@distilled.net
40. Common Approach to YouTube Marketing
Pay a creative
agency to make it
Upload the
video to
YouTube
Have idea
for a Video
Come up with an
idea for a video
to promote your
business
Judge
success by
number of
views
Pay for some
seeding &
advertising
41. Good idea for a video
!
!
!
Good idea for YouTube
â
85. Apparently my son insisted on watching this about 10
times consecutively yesterday. He hates pre-roll
adverts interrupting his videos, but loved this bit of
creative marketing. Conclusion: the attitudes of a one
year old are a good proxy for the average internet
user.
Rob Ousbey, 2013
86.
87. Your brand is not what you sell,
itâs how you sell it.