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The Future of Marketing for aged care presentation

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Phillip Parisis - Digital Strategist. The internet is now the first place loved ones search when looking for a provider and with over 1.8 billion people currently active on social media, it’s a communication channel Aged Care providers must start leveraging.

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The Future of Marketing for aged care presentation

  1. 1. The Future of Marketing for Aged Care
  2. 2. Welcome Laila Hage-Ali Senior Manager, Marketing Consulting
  3. 3. Follow us! Laila Hage-Ali Senior Manager, Marketing Consulting /marketingsuccessau Search for Marketing Success
  4. 4. About Us Laila Hage-Ali Senior Manager, Marketing Consulting
  5. 5. • Phillip Parisis – The Future of Digital • Mark Carter – Superior Sales Skills • Panel Discussions • Networking Session Overview
  6. 6. The Future of Digital In Aged Care Phillip Parisis, Digital Strategist
  7. 7. About me 15 years’ experience in strategising, creating, developing web solutions, lead funnels and optimising conversions for ASX200 listed companies, large and small online retailers and small businesses. Lectured on web design principles and digital marketing strategy, as well as workplace experience from both client side and agency perspective. phillipparisis
  8. 8. TOPICS COVERED TODAY 1. Why Aged Care Needs Digital 2. What the Future Holds 3. Case Studies 4. Inbound Strategies 5. Automation
  9. 9. TRUTH This is the top of Google today Why Aged Care Needs Digital
  10. 10. Are you there? This is the top of Google today
  11. 11. What about Facebook?
  12. 12. What about Instagram?
  13. 13. Social Media For Aged Care What can social media do for you?
  14. 14. Don’t Just Promote - Engage Brand Recognition & Engagement
  15. 15. Receive Quantitative and Qualitative data Learn About Your Audience
  16. 16. Increased Traffic and SEO
  17. 17. • What resources do you have? • Tools to help • Can you outsource? • Choose and set your service level to your customers Who Will Manage Social
  18. 18. How much content will your resources allow you to create? How Often Will You Participate?
  19. 19. Which Networks Will I Use?
  20. 20. Facebook • For all different audiences • Video, Pictures, Links • Create a company page • See what content is most liked • Learn about your audience • Participate in Groups • Advertise
  21. 21. Facebook
  22. 22. • Niche groups • Share links, photos and short messages • Check your competition • Follow trends • See what your audience is talking about Twitter
  23. 23. • For people who like visual communication • Post photos • Engage with others • Recruit influencers Instagram
  24. 24. Instagram
  25. 25. • For demonstrating and engagement • Education • Storytelling YouTube
  26. 26. And Many More…
  27. 27. The future is closer than you think
  28. 28. Live broadcasting
  29. 29. CASE STUDIES
  30. 30. Inbound Strategies
  31. 31. Easily create social media graphics using CANVA.com Strategy 1
  32. 32. CANVA.com
  33. 33. Social Media Automation Strategy 2
  34. 34. Social Media Automation
  35. 35. Social Media Schedule
  36. 36. Social Media Suggestions
  37. 37. Strategy 3 Curate other people’s content
  38. 38. Fix the leaking bucket on your website. Strategy 4
  39. 39. Forms leak the most
  40. 40. What can you do about it?
  41. 41. Live chat
  42. 42. Form Recovery Software Inflowliveapp.com
  43. 43. Q&A
  44. 44. The Scope Access - Story
  45. 45. The Scope Access “One of the biggest challenges we faced, especially with the changing market place, is how to transform our business operation so that it operates in a more commercial manner. We chose to work with Australian Business Consulting & Solutions (ABCS) as we were impressed with their knowledge of the industry, their marketing expertise and their practical approach. The team assisted us in all areas of marketing. They worked with us to create a marketing strategy that was suitable for our business and our target audience; they invigorated our brand and redesigned our logo and have developed a website that is engaging and user friendly. Most importantly, ABCS took the time to understand our individual requirements and worked tirelessly to ensure that we were happy and getting what we needed at each stage of the project.”
  46. 46. Take Action Now Book a One-on-One consultation with one of our experts today.
  47. 47. THANK YOU Contact Details: Phillip Parisis 0403 055 859 Phillip.Parisis@australianbusiness.com.au www.marketingsuccess.com.au www.australianbusiness.com.au