Pedro Martinez, CPO at NH Hoteles, presents Sustainability at NH and what has been driving this strategy forward at the Spanish hotel chain, during the Philips 2011 Partner Seminar at the Renaissance Amsterdam Hotel on Sept 22, 2011.

1. September 23rd, 2011
NH Hoteles aligned with a
more sustainable future
NH Grand Hotel Convento Di Amalfi

2. NH Hoteles aligned with a more sustainable future
• Why sustainability
• NH Sustainable Strategic Plan
• The NH Sustainable Club

3. • Why sustainability

4. 1 What’s Sustainability?
• It’s doing the same (even more)
with less
same product/service with less COMPETIVITY
energy, water, waste, CO2…
• It’s a new way of doing things…
business model must be rethink. How
can we have less waste?, How can
we use our waste?, How can we sell
INNOVATION
our waste we can not use?.
• … that overcomes the business
and involves stakeholders.
to be successful own workers are
IMPLICATION &
essential, but we also need customer
and providers collaboration
MOTIVATION

5. Why Sustainability? Responsibility over Climate Change
Importance of buildings in European Union:
• Buildings are responsible for 40% of energy consumption and
36% of EU CO2 emissions.
• Energy performance of buildings is key to achieve the EU Climate
& Energy objectives, namely the reduction of a 20% of the
Greenhouse gases emissions and a 20% energy savings by
2020.

6. Why Sustainability? Scarcity
World primary energy demand by region
World primary energy demand by scenario in the new policies scenario
Source: World Energy Outlook 2010. IEA Source: World Energy Outlook 2010. IEA
‘While many things about the future remain unclear, one thing is certain: more people in
urban areas means an increased demand for new buildings. And unless we change the
incredibly inefficient nature of today's buildings, it means an unprecedented increase in
energy use. It's a ticking time bomb’.
Christian Kornevall, project director for the World Business Council for Sustainable Development's Energy Efficiency in
Buildings Project. April 2011.

7. Why Sustainability? A growing demand …
In your opinion, which of the following do you consider to be the
most serious problem currently facing the world as a whole?
2008 2009
Source: Eurobarometer: European attitudes toward climate change; European Commission & European
Parliament, July 2009

8. … a growing offer
Carbon Disclousure Project
Year-over-year disclosure levels
•Since the first CDP was
sent out in 2003, the
number of disclosing
companies has grown
tenfold.
•NH Hoteles is now on
the leading group about
sustainability
Source: Carbon Disclosure Project
2010; Global 500 Report

9. NH Hoteles aligned with a more sustainable future
• NH Environmental Strategic Plan

10. NH Hoteles: Seven years of environmental initiatives
Sustainable Innovation Client Focus
Costs management
2006 2008 2009
2003 2010
Energy & Water
consumption controls
Sustainability Plan is Awards efficiency program
launched Up to 2010:
Savings Environmental Plan:
SPAIN NH WORLD
15M€

11. The NH commitment: reduce the footprint 8 years before the EU
20% reducción de 20% reducción de
emisiones de CO2 consumos
energéticos
2012
20% reducción de 20% reducción de
consumo de agua residuos

12. The Environmental Plan 2008-2012
Energy Consumption – 15.83%
Water Consumption - 28.20%
CO2 emissions - 31.03%
Waste production - 26.83%
28,20% 31,03%
26,83%
20% 20% 20% 20%
15,83%
Plan
Performance
Energy Water CO2 Waste
Consumption Consumption Emissions Production

13. NH Hoteles knows how to do it…. Also in The Netherlands
ENERGY RATIO (Kwh/guest & night)
67,7
64 64
55,6
40
0
2008 2009 2010 2011
Environmental ratios of the Netherlands BU
Water Ratio (I / guest & night)
241,3 236,2 -15%
231,9
CO2 Emissions (Kg / guesr night)
216,7
200 -15.2%
17,1
14,5
15
100 0
2008 2009 2010 2011 2008 2009

14. The Nhow Milano case study
Ratio of Energy
161 (kWh/guest & night)
- 58%
100 97
68
2007 2008 2009 2010
Ratio of Water
(l/guest & night)
1.000
- 66%
454
359 343
Nhow Milano
2007 2008 2009 2010

15. NH Hoteles aligned with a more sustainable future
• The NH Sustainable Club

16. The NH Sustainable Club Goals: Innovation Lab
o TO DEVELOP SUSTAINABLE SOLUTIONS IN THE
HOSPITALITY INDUSTRY
oTO MAKE THESE SOLUTIONS FINANCIALLY SOUND
oTO COMMUNICATE OUR SOCIETY ABOUT ACHIEVEMENTS
AND VISION

17. Evolution
2008 Members – 19
Foundation Projects - 11
2009 Members – 26
Growth Projects - 22
2010 Members – 36
Consolidation Projects - 35
2011 Members – 40
Commitment Projects - 47

18. Members

19. Communication

20. … we share innovative ideas …

21. NH Hoteles aligned with a more sustainable future
• Why sustainability
• NH Sustainable Strategic Plan
• The NH Sustainable Club

23. September 23rd, 2011
NH Hoteles aligned with a
more sustainable future
NH Grand Hotel Convento Di Amalfi