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We the Students! Open Innovation Approaches for Curriculum and Service Design in Higher Education

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Open Innovation (OI) describes “the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively” (Chesbrough et al., 2006). In other words, OI aims to involve external stakeholders (like suppliers, customers, or even peer companies) with creating internal design and development processes for products, processes, or services.

Emerging from a mainly technology-driven innovation approach in high-tech sectors’ research and development (R&D), Open Innovation is used these days in a large number of business fields, and has a variety of formats: from innovation networks and product platforms (e.g., open source software), to customer immersion and idea competitions.

Open Innovation is also well-known in the higher education sector, though it is primarily known as a tool used to collaborate with companies. As such, Open Innovation aims to transfer research results and innovation from the academic sector to a corporate environment. Other fields of collaboration include training and continuing professional development, the use of research facilities, joint research projects, and staff exchange (Howells et al., 2012).

Universities, however, that use Open Innovation processes (e.g., in curriculum or service design), can hardly be found. Instead, the development of services and programs is mainly a top-down approach or, at best, a joint venture between universities and corporate actors. The involvement of students is very often limited to the participation of student representatives in committees or study and service evaluations.

This presentation, held at Online Educa 2014, explains how higher education institutions can use Open Innovation for curriculum and service design using the example of "Create Your Studies", the Open Innovation platform of International University Bad Honnef - Bonn (IUBH).

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We the Students! Open Innovation Approaches for Curriculum and Service Design in Higher Education

  1. 1. We the Students! Open Innovation Approaches for Curriculum and Service Design in Higher Education Thursday, December 4th - 12:00 to 13:30 (IMM11) Presented by: Philipp Höllermann International University of Applied Sciences Bad Honnef – Bonn (IUBH) http://tiny.cc/phoellermann | @phoellermann
  2. 2. Market Research Evaluations Expert Hearings Market Trends Social Media Analysis Surveys Idea Competitions SWOT Analysis Committees Customer Studies Risk Analysis Mystery Shopping State-Of-The-Art Choice Modelling Competitors Analysis Interviews Word-of-Mouth Marketing
  3. 3. What is Open Innovation? • “… the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively.” (Chesbrough et al., 2006) • Aims to involve external stakeholders (like suppliers, customers, or even peer companies) into the (internal) development processes for products, processes, or services • Formats range from innovation networks and product platforms to customer immersion and idea competitions
  4. 4. Students' role: • propose improvements for processes and services, • suggest new course topics, courses, majors, and study programs, and • review, comment on, and vote for suggestions from other students. University‘s role: • review proposals and comments from students; • comment on students’ proposals; • select proposals that will be implemented; and • present proposals that will be implemented.
  5. 5. Reward system: • Points are rewarded for • New suggestions • Comments • “Likes” • Implementation of proposals Prices for participation: • Ranking position (hall of fame) • Quarterly: monetary prices (vouchers) for top three “creators”
  6. 6. Outcomes (since 2013): • 250 suggestions • 1.500 comments • Several new majors for existing programs • Four additional study programs identified • Many students visiting platform on a weekly, or even daily, basis Recommendation: • Start involving your students directly • Not only collect feedback but provide platforms for discussion • OI works for both services and curriculum design
  7. 7. Thank you for your attention. Philipp Höllermann International University of Applied Sciences Bad Honnef – Bonn (IUBH) http://about.me/philipp.hoellermann http://twitter.com/phoellermann

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