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Philip King

Artez webinar feat. Taslim from Stephen Thomas fundraising firm

Business
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“You Got Chocolate in my Peanut Butter” Synchronizing Online & Offline Fundraising
What We’re Going to Tell You...
What We’re Going to Tell You... #1 If you build it they will come (but they’ll need a push)
What We’re Going to Tell You... #1 If you build it they will come (but they’ll need a push) #2 some people like chocolate more than peanut butter...
If they could do it again they’d...
If they could do it again they’d... Manage Resource Allocation
If they could do it again they’d... Manage Resource Allocation
If they could do it again they’d... Manage Resource Allocation •Seek Existing Community Opportunities
If they could do it again they’d... Manage Resource Allocation •Seek Existing Community Opportunities •Engage Celebrities & Influencers
If they could do it again they’d... Manage Resource Allocation •Seek Existing Community Opportunities •Engage Celebrities & Influencers •Present A Strong Call To Action
Field of Dreams One answer is a branded, time-limited, cause-focused, goal-oriented, multi-channel Campaign
Total revenues = $535,000 + Average of $770 dollars raised per online event 1005 Facebook fans Campaign launching again this summer
Field of Dreams Another example of a branded, time-limited, cause- focused, goal-oriented, multi- channel Campaign (email, OOH, print)
http://www.buyakidsometime.ca/
vs. the same timeframe in 2008: More than 2.5 times the revenue 12 times more new monthly donors acquired The campaign will be relaunched for the 2010 holiday season
What We Said...
What We Said... #1 If you build it they will come (but they’ll need a push)
What We Said... #1 If you build it they will come (but they’ll need a push) #2 some people like chocolate more than peanut butter...
More webinars for you... Spotlight on National Breast Cancer Australia (feat. Anthony Lowe) May 3 at 9 a.m. AEDT or 7p.m. May 2 EDT Five Reasons for Nonprofits to Still Use Direct Mail (feat. Pareto Fundraising) May 6 at 1 p.m. EDT Fundamentals of Participant & Donor Data Analytics (feat. Event 360) May 12 at 1 p.m. EDT
Meet us in person... Philip King @ Fundraising Day, Ottawa May 05 from 1:15 PM till 2:30 PM Philip King & Claire Kerr @ IFC Online May 11 from 3:00 PM till 4:00 PM Ian Hembery @ Noteworthy or Not Worthy? May 18 from 8:00 AM till 11:00 AM Artez Club Night May 20 5-7 PM Vancouver
Questions? Enjoy our website: www.artez.com Listen to us on iTunes: “Digital Fundraising Podcast” Follow Artez on Twitter: @artezonline Like Us on Facebook: facebook.com/ artezinteractive

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Webinar w st choc pb

  • 1. “You Got Chocolate in my Peanut Butter” Synchronizing Online & Offline Fundraising
  • 2. What We’re Going to Tell You...
  • 3. What We’re Going to Tell You... #1 If you build it they will come (but they’ll need a push)
  • 4. What We’re Going to Tell You... #1 If you build it they will come (but they’ll need a push) #2 some people like chocolate more than peanut butter...
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  • 11. If they could do it again they’d...
  • 12. If they could do it again they’d... Manage Resource Allocation
  • 13. If they could do it again they’d... Manage Resource Allocation
  • 14. If they could do it again they’d... Manage Resource Allocation •Seek Existing Community Opportunities
  • 15. If they could do it again they’d... Manage Resource Allocation •Seek Existing Community Opportunities •Engage Celebrities & Influencers
  • 16. If they could do it again they’d... Manage Resource Allocation •Seek Existing Community Opportunities •Engage Celebrities & Influencers •Present A Strong Call To Action
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  • 19. Field of Dreams One answer is a branded, time-limited, cause-focused, goal-oriented, multi-channel Campaign
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  • 25. Total revenues = $535,000 + Average of $770 dollars raised per online event 1005 Facebook fans Campaign launching again this summer
  • 26. Field of Dreams Another example of a branded, time-limited, cause- focused, goal-oriented, multi- channel Campaign (email, OOH, print)
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  • 31. vs. the same timeframe in 2008: More than 2.5 times the revenue 12 times more new monthly donors acquired The campaign will be relaunched for the 2010 holiday season
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  • 39. What We Said... #1 If you build it they will come (but they’ll need a push)
  • 40. What We Said... #1 If you build it they will come (but they’ll need a push) #2 some people like chocolate more than peanut butter...
  • 41. More webinars for you... Spotlight on National Breast Cancer Australia (feat. Anthony Lowe) May 3 at 9 a.m. AEDT or 7p.m. May 2 EDT Five Reasons for Nonprofits to Still Use Direct Mail (feat. Pareto Fundraising) May 6 at 1 p.m. EDT Fundamentals of Participant & Donor Data Analytics (feat. Event 360) May 12 at 1 p.m. EDT
  • 42. Meet us in person... Philip King @ Fundraising Day, Ottawa May 05 from 1:15 PM till 2:30 PM Philip King & Claire Kerr @ IFC Online May 11 from 3:00 PM till 4:00 PM Ian Hembery @ Noteworthy or Not Worthy? May 18 from 8:00 AM till 11:00 AM Artez Club Night May 20 5-7 PM Vancouver
  • 43. Questions? Enjoy our website: www.artez.com Listen to us on iTunes: “Digital Fundraising Podcast” Follow Artez on Twitter: @artezonline Like Us on Facebook: facebook.com/ artezinteractive

Editor's Notes