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Retail Outlet Marketing Strategy
- 1. Marketing Strategy for the UK Factory Outlet Stores Philip James Barnes
- 6. What? - Proposed Marketing Campaign
- 14. Thanks for Listening Any Questions?
Hinweis der Redaktion
- Cheshire Oaks Designer Outlet Shopping Centre - ‘offering designer labels at discount prices, permanently reduced by up to 60% everyday .’
- Figures based on Whyatt’s study which had 828 participants; 7 of 17 outlet stores visited had Adidas Outlet Store. Multiple segmentation strands – income, location (little reason to target consumers in Norwich as there isn’t an outlet store nearby), age
- Loyalty and Affiliation to the Brand
- Potential Microsite for Niche Marketing
- Capitalise on London 2012 Official Partnership – Engage with Consumers (Discount Vouchers, Branded T Shirts Etc)
- For iPad – builds upon the recent miCoach collaboration with iPhone (they could have live demos on whilst stationary perhaps) Against iPad – expense (cheaper tablets on market for similar job) or build upon Adidas’ relationship with Samsung by using Galaxy tab. Emails collected for emarketing purposes with consumer also gaining the chance to be entered into the London 2012 based ‘i am adidas’ competition. With the emails uploaded and integrated into a CRM system the campaign would aim to send bespoke literature to the consumer using personalised names, a location where they shopped and links to images which could possibly contain them from the day they visited. Sales promotion vouchers could also be issued to encourage repeat visits – e.g 10% off your next visit.
- Also Youtube videos of feedback from ‘the games’
- Goals & Key Performance Indicators
- Lio Messi Helicopter