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Faking The Evidence: Raising our game in the creative industries
- 1. Faking the Evidence: Raising our game in the creative industries Philip Ely & Calum Mackenzie @ucapely #creativeecosystem
- 6. Live events vintage at goodwwod
- 7. Networking at the Fashion and Textile museum
- 11. Opportunism
- 12. Professional competitions gfw and river island
- 14. Engaging in current issues make do and mend
- 15. Internship through external competition. Peter jensen
- 16. University figure heads and role models.
- 25. The Entrepreneur
- 26. University The Creative Entrepreneur Business Support Agencies Funding Sources Partners Make connections Knowledge & Asset register Understand what mentoring is Lower boundaries Learn the language of creatives Facilities: short-term, permanent & pay-as-you-go Role models & mentors Business advice & guidance Inter-discipline Alumni External partners Knowledge exchange & transfer Exploitation of [existing] links with supported businesses Access to equipment for graduates at ‘off-peak’ times Utilising resources (projects) that only HEI can access to enable CE to travel, network & pursue opportunities Community Angle: Access funding from Arts Council (could be tricky!) Membership fees Emerging Designers pay for Advertising/Feature Creative Enterprise Fund Proof of Concept Fund Sponsorship
Editor's Notes
- Calum is going to talk through what we call “ubiquitous enterprise”. We’ll have a discussion around how we get the message across, how we might be more influential, what we do about enterprise teaching, identify key stakeholders and then we’ll have an interactive workshop. All of the above with the intention of sharing good practice and building a future
- The NESTA Creative Start-Ups toolkit was the inspiration for the title of this workshop. In particular, the use of ‘Fake Evidence’ where entrepreneurs are invited to visualise the future they envisage for them or their business. Here is our example – this is what we aim to do for our University and for the creative industries.
- We we call ‘ubiquitous enterprise’ is the thing that we do in art, design & media (ADM) as a matter of course. In our practice…in the studio. What follows is the perspective of one of the 10 schools across UCA. I lead (Philip) a relatively new explicit drive in the academic community at UCA for increased employment and entrepreneurship at UCA in Surrey and (to a lesser degree) across Kent You may well be familiar with ‘ubiquitous enterprise’ here…
- In addition to the work in Calum’s School, I have been supporting 3 rd Year and Graduate Start-ups using the NESTA Creative Start-Ups Toolkit. Over 55 start-ups have gone through the programme this year (Jan-June), delivered to those who have volunteered to take part. The results of evaluative research that we’re doing will emerge around Christmas and we intend to pilot on-course delivery.
- Recommendations from Creating Entrepreneurship: entrepreneurship education for the creative industries: 1. Develop more appropriate definitions for entrepreneurship (recognising the range of situations in which entrepreneurial skills and behaviours are applicable); metrics to demonstrate impact inc. social entrepreneurship; coherent policies for enterpreneurship education. 2. Entrepreneurship is inherent to effective creative practice and needs to be explicit in the curriculum: framework for generic and transferable learning outcomes; develop a framework and strategy that recognises subject, industry and regional variations; enhance opps for creative industry to contribute to curriculum development, improve KT and improve CPD opps for entrepreneurs. 3. Reform funding and QA for art, design and media education: strengthen links across HEIs and depts; inculcate students and academics to exploit their talent and IPR in commercial environments; rewards and recognition for educators; widen participation through entrepreneurship education; Creative Graduates, Creative Futures: 3500 respondents – 45% freelance; 25% started a business during early career; At time of survey, 23% self-employed, 18% running a business but 40% expressed an interest in starting a business. All of this activity of positive – BUT do all the funding bodies, stakeholders, partners and prospective students get the message about the unique contribution of art, design and media subjects?
- http://www.thegovmonitor.com/world_news/asia/singapore-awards-2-7-million-in-creative-industries-scholarships-and-bursaries-36986.html Announces Singapore Awards $2.7 Million In Creative Industries Scholarships And Bursaries 50 scholarships and 6 bursaries under the Creative Industries Scholarships umbrella, worth over $2.7 million. “These awards will help groom a new generation of leaders in the creative fields, and shape our future arts, design and media landscapes”. Using our networks? But are we going beyond them too? Can we be more influential?
- Entrepreneurship education is still ‘patchy’ : despite more entrepreneurs, the culture is still academic and cultural. As Creating Entrepreneurship suggested back in 2007: Academic performance indicators are aligned with cultural achievements not commercial success and sustainability; Sustainability of entrepreneurship education requires delivery supported by core funding; “ Effective entrepreneurship educationmust not be a new layer but be built into the systems of art, design and media education. At UCA in 2010, we’ll be making stronger steps through the Graduate Employability & Entrepreneurship Group and through the gradual embedding of the NESTA Creative Start-Ups toolkit to address some of this – but it is still not core funded.
- What about how we work with stakeholders and partners? Recently at UCA we’ve been working closely with the Crafts Council on their ‘one year on’ programme, ‘Hothouse’ to support ten emergent craft makers in the establishment of their craft enterprises. Creative & Cultural Skills appointed Brighton as lead HEI – but is HE sector valued? Catherine Large, Director of Publicity at CCSkills, on a Guardian Careers podcast on arts degrees was largely dismissive of postgrad study referring to it as academic (Tuesday 31 August 2010, Guardian Online). At UCA, we’re working more collaboratively with local and regional businesses – over 500 directly and 2500 indirectly through the Economic Challenge Investment Fund. We’ve also take incubation space at our local arts partner, Farnham Maltings.
- But we have more to learn and do. And we believe the creative industries and higher education has still work to do to prove its worth. We’re going to think about the ecosystem that supports creative entrepreneurs. Our aim, in this workshop is to do some design work for ourselves – to share practice, make a contribution to the Cardiff Concordat and promote the status of creative industries.
- We’ve sketched out an ecosystem Im (Philip) will begin with putting the LibDem manifesto pledge for a creative enterprise fund in under funding sources. [Please note: Delegate contributions added]