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Classic Economics Psychology/ Advertising Behavioural Behavioural Economics in Advertising Planning

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Veröffentlicht am

Classic
Economics
Psychology/
Advertising
Behavioural
Economics
Consumers are
rational: Supply &
Demand
Humans are
emotional:
Persuasion
Humans are
predictably
irrational
Empirically validated and
true for a significant majority

Veröffentlicht in: Marketing
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