The document discusses the importance of internet marketing and social media for financial planners and IFAs (independent financial advisers) in the UK. It notes that currently, less than 10% of IFAs utilize tools like websites, email newsletters, blogs, podcasts or YouTube. However, the internet now plays a major role in peoples' daily lives and how they research and purchase financial products. The document advocates that IFAs should establish an online presence through websites, social media, and by interacting directly with clients online, in order to remain visible and build their reputation in the digital age.

1. Key Issues Facing UK IFAs Can the Internet ever really be of value to Financial Planners? Philip Calvert Founder of IFA Life – the Financial Planner’s Social Network

2. Build trust, raise your profile and gain attention through social media marketing

3. Key Issues Facing UK IFAs “ We grossly underestimate the degree to which the Internet is now integrated into the fabric of people’s daily lives…”

4. Key Issues Facing UK IFAs “ There’s a fundamental shift taking place in the way we find, assess, purchase and consume products and services.” “ And it’s happening right now.”

5. Key Issues Facing UK IFAs “ This is not the death of the High Street. It’s the growth of a new distribution route.” Stuart Rose – Marks and Spencer

6. Technology has moved on. Have you?

7. Technology is part of your clients’ every day lives – whether you believe it or not

10. Key Issues Facing UK IFAs “ My clients aren’t interested in the Internet” IFA

11. Key Issues Facing UK IFAs Every aspect of our lives “ Click here to be ordained.” “ Click here to get divorced.”

12. Key Issues Facing UK IFAs Every aspect of our lives

13. Key Issues Facing UK IFAs Every aspect of our lives

14. Key Issues Facing UK IFAs Every aspect of our lives

15. Key Issues Facing UK IFAs Every aspect of our lives

16. Key Issues Facing UK IFAs Every aspect of our lives

17. Key Issues Facing UK IFAs Every aspect of our lives

18. Asia Pacific Financial Advisers – key issues Synergy Between Online and Offline Worlds

19. Asia Pacific Financial Advisers – key issues Synergy Between Online and Offline Worlds

20. Asia Pacific Financial Advisers – key issues Synergy Between Online and Offline Worlds

22. Key Internet issues for Financial Planners

33. Key Issues Facing UK IFAs 90% of college students have a Facebook account.

34. Key Issues Facing UK IFAs 90% of college students have a Facebook account. The fastest growing demographic on Facebook is…

35. Key Issues Facing UK IFAs 90% of college students have a Facebook account. The fastest growing demographic on Facebook is… Females 55-65 Males 45-54 45% of Facebook users are 26-65

36. Key Issues Facing UK IFAs After traditional search engines, people go to Social Networking sites to search. The second largest search engine is…

37. Key Issues Facing UK IFAs After traditional search engines, people go to Social Networking sites to search. The second largest search engine is…

38. Financial Planners’ Websites - The Seven Deadly Sins

46. Financial Planners’ Websites - The Sixteen Deadly Sins

56. Internet tools. Do it today!

57. Social Media – Why?

74. More great sites for financial planners to use

75. Learn more about how to use the Internet and social media to raise your profile, build trust, to build value in your business and to add value to clients at Social Media in Financial Services With key speakers from Google, LinkedIn, the BBC, The Gate and many more, this is the Internet marketing event of the year for Financial Planners, IFAs, financial brands and financial services PR experts. Sign up now at http://www.ifalife.com/socialmediaFS

76. Key Issues Facing UK IFAs www.ifalife.com The Social Networking Website for Financial Planners and IFAs