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Integrating Social Media Into   Your Search and Mobile       Marketing Plan          Internet Summit - November, 2011
Close your eyes
A world beforesocial mediaA world beforeGoogleA world beforemobile phones
50 years ago newspaperpenetration was over 100%
Today over 65%of adult internetusers now saythey use a socialnetworking site     The Pew Research Centers Internet & Ameri...
83%   Look for health or medical      information82%   Search for a map or location      Look for information about a78%  ...
416style’s Flickr photo
Sharing is bigger than fans, friends andfollowers. Sharing generates almost half of thetraffic for websites and brands tha...
Everyone who shares is an influencer if the subjectis important to him or her. Instead of one personbeing universally infl...
Sharing is about scale, not virality. Sharedlinks are, on average, across all sharingchannels, clicked on 4.9 times each, ...
Breaking news via Twitter
The future
Can you remember a pre-2007 world?
WAP wasn’t prettyUsers now expect a lot more
Where are your visitors?How are they accessing your site?
Responsive Design
iPhone
iPad
Full Size
Mobile Right NowIBM’s Coremetrics Benchmark is releasing dataaround holiday shopping trends we can expect overthe next few...
83% of US adults own a cell phone   35% of US adults own a smartphone 58% of US smartphone owners use at least one   type ...
Is Geo-fencing the future?
SquareUp                             Card Case taking it                             to the next level with               ...
My strategy for social media is…  My strategy for mobile is…
Thank You              Phil Buckley@1918 on Twitter      mawebgeek on YouTubepbuckley on LinkedIn        1918 on Google+ph...
Integrating social media into your search and mobile
Integrating social media into your search and mobile
Integrating social media into your search and mobile
Integrating social media into your search and mobile
Integrating social media into your search and mobile
Integrating social media into your search and mobile
Integrating social media into your search and mobile
Integrating social media into your search and mobile
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Integrating social media into your search and mobile

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How social media is impacting search and mobile marketing plans. If you don't have a strategy in place for social and mobile you may

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Integrating social media into your search and mobile

  1. 1. Integrating Social Media Into Your Search and Mobile Marketing Plan Internet Summit - November, 2011
  2. 2. Close your eyes
  3. 3. A world beforesocial mediaA world beforeGoogleA world beforemobile phones
  4. 4. 50 years ago newspaperpenetration was over 100%
  5. 5. Today over 65%of adult internetusers now saythey use a socialnetworking site The Pew Research Centers Internet & American Life Project August 2011
  6. 6. 83% Look for health or medical information82% Search for a map or location Look for information about a78% service or product the are thinking of buying76% Get news
  7. 7. 416style’s Flickr photo
  8. 8. Sharing is bigger than fans, friends andfollowers. Sharing generates almost half of thetraffic for websites and brands that is createdby search — 10% of website visits come fromsharing. Sharing also accounts for 31% ofreferral traffic.
  9. 9. Everyone who shares is an influencer if the subjectis important to him or her. Instead of one personbeing universally influential on a wide range of topics,the study found that many people are influential ononly one or two topics.
  10. 10. Sharing is about scale, not virality. Sharedlinks are, on average, across all sharingchannels, clicked on 4.9 times each, socontent shared by large groups of peoplereach a wider audience than content passedalong from others.
  11. 11. Breaking news via Twitter
  12. 12. The future
  13. 13. Can you remember a pre-2007 world?
  14. 14. WAP wasn’t prettyUsers now expect a lot more
  15. 15. Where are your visitors?How are they accessing your site?
  16. 16. Responsive Design
  17. 17. iPhone
  18. 18. iPad
  19. 19. Full Size
  20. 20. Mobile Right NowIBM’s Coremetrics Benchmark is releasing dataaround holiday shopping trends we can expect overthe next few months. Big Blue says that mobileretail traffic will more than double this holidayseason. – TechCrunch 11/4/2011
  21. 21. 83% of US adults own a cell phone 35% of US adults own a smartphone 58% of US smartphone owners use at least one type of geosocial or location based serviceThe Pew Research Center ‘s Internet & American Life Project : April 26 – May 22, 2011
  22. 22. Is Geo-fencing the future?
  23. 23. SquareUp Card Case taking it to the next level with new iOS5 geo- fencing capabilities.now processing $11 million a day in mobile payments
  24. 24. My strategy for social media is… My strategy for mobile is…
  25. 25. Thank You Phil Buckley@1918 on Twitter mawebgeek on YouTubepbuckley on LinkedIn 1918 on Google+philipbuckley on Facebook 1918 on PlurkPhil B on Yelp mawebgeek on Flickrphil-buckley on Quora pbuckley@capstrat.com

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