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"The down and dirty way to build your company" Phil Hill - 11/17/2009
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Purpose of talk ,[object Object]
Spot the error… Good Guerrilla marketing BUT No phone number
Questions Text 36441 and your question to 99503 Example: I want to ask “when’s lunch?” I would text “ 366441 When’s lunch?  ” to the following number - 99503 Or tweet @poll 36441 and your message
The Toilet Brush Rules ‘Know when it’s time to move (on)’ Text “36441 { and your question }” to 99503
Road to the tech world Speed dating for refrigeration salesman If you don’t know something then find someone who does - partners work Don’t do something that doesn’t make sense!
Follow the 5 P’s of Marketing Yum Price Promotion Product Place (distr) People
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Know Your Strategies Text “36441 { and your question }” to 99503
Set Your Home Run  ,[object Object],[object Object],Text “36441 { and your question }” to 99503
Make Up Your Own Rules ,[object Object],Zero cash up front No deal with marketing We’re small Sign deal in 6 months Landscape $5m cash pay-to-play Deal with marketing Dept Must be big company Our rules
People, People, People Your employees are your business; it’s like a marriage
Some marriages will never work, no matter how talented the newly weds And some defy the odds…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting Married Text “36441 { and your question }” to 99503
Be Guerrilla  ,[object Object],This one... Not this one...
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Text “36441 { and your question }” to 99503
Add the 6th P = Participation Engage your customers
6th P = Participation ,[object Object],Uservoice.com or GetSatisfaction.com Get on location feedback - pollanywhere.com Set up a Customer Advisory Council  Text “36441 { and your question }” to 99503
Consultants Yea or Nay? ,[object Object],[object Object],[object Object],[object Object],[object Object],Yea Nay
Questions? [email_address] www.philhill.net   770.884.1342 Text “36441 { and your question }” to 99503 Contact me for help in building your company
 

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The down and dirty way to build your company without venture money

  • 1. "The down and dirty way to build your company" Phil Hill - 11/17/2009
  • 2.
  • 3.
  • 4. Spot the error… Good Guerrilla marketing BUT No phone number
  • 5. Questions Text 36441 and your question to 99503 Example: I want to ask “when’s lunch?” I would text “ 366441 When’s lunch? ” to the following number - 99503 Or tweet @poll 36441 and your message
  • 6. The Toilet Brush Rules ‘Know when it’s time to move (on)’ Text “36441 { and your question }” to 99503
  • 7. Road to the tech world Speed dating for refrigeration salesman If you don’t know something then find someone who does - partners work Don’t do something that doesn’t make sense!
  • 8. Follow the 5 P’s of Marketing Yum Price Promotion Product Place (distr) People
  • 9.
  • 10.
  • 11.
  • 12. People, People, People Your employees are your business; it’s like a marriage
  • 13. Some marriages will never work, no matter how talented the newly weds And some defy the odds…
  • 14.
  • 15.
  • 16.
  • 17. Add the 6th P = Participation Engage your customers
  • 18.
  • 19.
  • 20. Questions? [email_address] www.philhill.net 770.884.1342 Text “36441 { and your question }” to 99503 Contact me for help in building your company
  • 21.  

Hinweis der Redaktion

  1. Press F5 or use the tool bar to enter presentation mode in order to see the poll.