This document outlines a 7 step process for implementing Google Analytics and Google Tag Manager for websites. The steps include: 1. Having breakfast by reviewing KPIs and development guides. 2. Having brunch by installing GTM containers and configuring goals and settings in Google Analytics. 3. Having the main meal by setting up dashboards and templates. 4. Exercising by configuring Google Analytics further through imports, APIs, and dimension widening. 5. Having dessert with the dashboards templates. 6. Enabling automatic remarketing tags in AdWords. 7. Midnight snacks include custom scripts for abandoned revenue, lead scoring, and IP appending.

1. 4 clicks
2 measurement

2. 4 main task
1. KPIs (excel sheet)
and Dev guide (word document)
2. GTM installation (generic containers)
3. GA configuration(goals & settings)
4. Dashboards (template library)

3. When working with large or
“enterprise size” implementations…

4. I noticed…
…Lots of similarities & repetition

5. There must be a way
to get an implementation into shape…
…Faster!

6. Start with
2 measurements

7. 2 measurements
1. Now 1. Later
time

8. 1. KPI Shake for Breakfast
bit.ly/kpishake

9. 2. Brunch
bit.ly/gtmdevguide2

10. 3. Main Meal
CMS Plugins and
GTM auto-config
files based on these
plugins.

11. Plugins for Wordpress
GTM interface
[auto-config file]
https://www.dropbox.com/s/hk1qja
1fdupzykk/WORDPRESS%20TEM
PLATE%20-
%20NEW%20interface.json?dl=0
Reminder: open the import files in
notepad, then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.

12. Plugins for Magento
GTM interface
[auto-config file]
https://www.dropbox.com/s/rr7xxo
qq0wqevcw/MAGENTO%20-
%20mapped%20to%20qubit%20-
%20NEW%20interface.json?dl=0
Reminder: open the import files in
notepad, then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.

13. Plugins with native Enhanced Ecommerce
Magento (€35 – almost free!)
http://codecanyon.net/item/actionable-google-analytics/9899649
http://www.magentocommerce.com/magento-connect/google-
analytics-enhanced-ecommerce-1.html

14. Install these 2 plugins:
drupal.org/project/google_tag
drupal.org/project/datalayer
If using ecommerce add this aswell:
drupal.org/project/commerce_google_tag_manager
Plugins for Drupal
{ "drupalLanguage": "en",
"userUid": "555",
"entityId" : "123",
"entityLabel" : "My Cool Page",
"entityType" : "node",
"entityBundle" : "article",
"entityUid" : "555",
"entityTaxonomy" : {
"my_vocab" : {
"25" : "Term Name",
"26" : "Another Term"
} } }
The Drupal has a native JS api that can also be piggybacked:
www.drupal.org/node/304258#drupal-settings
plus.google.com/117298997433687198127/posts/Br7cVVkTdUZ
GTM interface
[auto-config file]
https://www.dropbox.com/s/uoa19t
p8zjt4c03/DRUPAL%20-
%20work%20in%20progress%20-
%20NEW%20interface.json?dl=0
Reminder: open the import files in
notepad, then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.

15. 4. GA configuration
 Shared Goal import
 GA Management API
 CSV DimensionWidening of productId`s
(magneto only)

16. Dashboards
Templates
5. Dessert

17. 6. Adwords Dynamic Remarketing
Automatic adwords fitness
enabled - out of the box
Automatic

18. If you are
still hungry
for data?
(i.e you are not
full yet)

19. 7. Midnight Snacks...
• Abandoned Revenue
• Lead Scoring
• IP append

20. See script library here...
login: coolgtmstuff@gmail.com
pw: philrulesgtm3

21. Auto-event config files – Any CMS
New GTM interface [config file]
https://www.dropbox.com/s/woak00y749jk36e/AUTO-
EVENTS%20-%20NEW%20interface.json?dl=0
Note: Wordpress & Drupal config files
already contains auto-events
Reminder: open the import files in
notepad, then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.

22. Summary
7. Midnight Snacks
6. Automatic Excessive
5. Desert
4. Exercise/Goals
3. Main Meal
2. Brunch
1. Breakfast KPIs
(excel sheet):
Dev guide
(word
document):
GTM installation
(generic
containers)
GA
configuration
(goals &
settings):
Dashboards
(template
library)
Adwords
Dynamic
Remarketing
Custom Scripts
Wordpress Magento Drupal
Automatic
See script library here...
login: coolgtmstuff@gmail.com
pw: philrulesgtm2

23. Analytics in...
7 steps
or
4 clicks
2 measurements fitness

24. Thanks

25. Free session recording! (1000 sessions per day)
Here is the config files
for yandex metrica…
Yandex metric [auto-config file]
Bit.ly/yandexmetricagtm
Also create Yandex
Metrica Account
Replace 99999 accountID
with your accountID

26. Other Cool stuff
http://bit.ly/techseoaudit
http://bit.ly/cookieaudit
http://bit.ly/croheatmapaudit
http://bit.ly/gtmdevguide2
http://bit.ly/admutationtool (MS access version of SpeedPPC)
http://bit.ly/ppc-algo-desktop (1 excel file)