The document provides guidance on defining a niche and positioning a consulting business. It discusses defining one's expertise and target market to craft a niche, and using elements like the target market, specialty, problems solved, results and value to create an effective positioning statement. Examples of niche definitions and positioning statements are given to illustrate how to focus on the target market, specialty, problems addressed and value provided. The workshop aims to help consultants brand their business by defining and explaining their niche.
![The Big Question ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)