Why user data is core to the next wave of mobile innovation, including the role of Big Data. This presentation to Ericsson VPs visiting Ericsson Silicon Valley, so has a service provider perspective.

1. 1
Data First! - The Next Mobile Wave
Paul Golding
Sept 2012 (Presented to Ericsson SV)
http://paulgolding.com Copyright Paul Golding, 2011

2. 2
Data is core!
http://paulgolding.com Copyright Paul Golding, 2011

3. Relevance? 3
Paul G
Key numbers: Key roles:
21 years in mobile ecosystems Advisor SixthSense (Mobile Big Data - US
16 patents (mobile chip design) Founder AlphaPunk design agency - UK
4 books Product/Search Strategy Art.com - US
1st mobile apps co. in Europe Chief Disruption Officer (Telefonica) - UK
1st SMS gateway/apps platform Chief Apps Architect Motorola - EMEA
1st mobile internet portal Head of Open Platforms (O2 UK) - UK
1st push email solution Founded the O2 UK Incubator - UK
1st productivity staff pick Apple Mentor at Springboard Incubator - UK
Means I have done some stuff to at least point in the right direction!

4. I followed the mobile innovation to Silicon Valley 4
Mobile centers of gravity shifted West! So I followed.

5. Centers of gravity in the mobile universe... 5
Experience
Ecosystems
Post PC epoch Sensor
Proliferation
Exploding
Abundant Mobile
Cloud
Access inc. M2M Universe
Computing
App
Real-time Web
Economy
Very few of these forces influenced or controlled by CSPs
(heavy Silicon Valley influence)

6. Shift in power from CSPs to Internet/software companies... 6
2007 2011 2014
apps apps Experience Platforms
Web Web apps
OS OS Web
comms comms OS
comms
Closed Open
Telco OEM Internet

7. Very little telco power in the digital services stack 7
Social Media Gaming Money Health SME/Corp Family
“Experience Platforms”
HTML5 Android iOS
Mobile Digital “Stack”
SaaS PaaS
“The Web Operating System”
IaaS CaaS NaaS
BIG DATA “Infrastructure Enablers” Telco

8. Mobile user experience has moved towards apps... 8
App experience...
Telco
Apps
Souce: Zokem-CINT - http://bit.ly/dLIQzQ

9. Digital experience economy... 9
User Experience
(apps) $$$
Software/Device Ecosystems
e.g. iOS, Android, Web... $$$$$
Network Infrastructure
e.g. LTE, 3G, WiFi, ADSL, Cable... $$$$$$$

10. Digital experience influence... 10
User Experience (apps)
Software/Device
Control point
Network Infrastructure

11. Which future? 11
Where’s the next wave of
innovation?

12. In the smartphone epoch, we carry two brains... 12
BRAIN
#1 BRAIN
#2
Inert

13. But we actually have three brains! 13
BRAIN
#2
BRAIN
#1 Social stream
Information stream
Entertainment stream
BRAIN
Event stream
#3 (Cloud)
Sensor stream
Brain #2 is the enabler for Brain #3 to make Brain #1 better/happier!

14. And things all around us increasingly have “brains” 14
http://paulg.stuff/car/245534462342
/vitals/heart...
/trainers/wear/..
Internet of /watch/temperature/..
“20 Billion devices by
Things /home/windows/..
2020” - GSMA

15. Even our body parts are beginning to “talk”... 15
Source: PSFK - http://bit.ly/aES59A

16. Big Data is what gives the cloud brains (intelligence) 16
Key enabler: Big Data!
“Sensor real
time
real
time
real
time
Net”
storage processing output
Machine intelligence
Distributed sensor grids
Extracting/creating value from data streams!

17. Centers of gravity in the mobile technology landscape... 17
Experience
Ecosystems
Post PC epoch Sensor
Proliferation
BIG
Abundant Cloud
DATA
Access inc. M2M Computing
App
Real-time Web
Economy
Big Data is becoming the single most important enabler

18. Digital data influence... 18
User-centric Experiences (USER DATA)
-- Seamless, Productive, Personalized
App-centric Experience (APPS)
Software/Device
Network Infrastructure

19. The current wave advantage... 19
Software DNA
Influential digital companies
have software DNA
The interface with
customers is via software (apps)

20. The next wave advantage... 20
Data DNA is now key...
The strategic advantage
is to think data!
Big Data!
Machine intelligence!
Data first! The value of the interface with
customers is the data (knowledge)

21. The next-wave CSP model 21
A revised network model
Old: connection-centric, “dumb”, task-agnostic
Device Big Switch Device
New: user-centric, “smart”, task-aware
User Big Data Economic
Need Platform Opportunity
See presentation: http://prezi.com/a_wvol7ejjk6/connected-services-brands/

22. Mobile software stack top to bottom... 22
Social Media Gaming Money Health SME/Corp Family
“Experience Platforms”
Where’s the data power?
HTML5 Android iOS
SaaS PaaS
“The Web Operating System”
Opportunity
IaaS CaaS NaaS
BIG DATA “Infrastructure Enablers” Telco

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Think: “Data First!”
•The centre of gravity for services
•Enabled by Big Data/Smart networks
•A new control point - means war...
•Will be won by “Data DNA” companies
•Still a massive opportunity!

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Thank You
paul@paulgolding.com
paulgolding.com
@pgolding Read my book
(C) Copyright Paul Golding, 2010