8. Create one-to-one relationships“The relationships we’re building on Twitter and the Dell Tech Center feel like they’re going to last a lifetime.” --Scott Hanson, @DellServerGeek
9. Publish Everywhere 44 million members 32 million members 300 million members 1 billion daily views 1 million daily visitors 6 million daily visitors 1.5 million daily visitors 10 million members 50 million members
11. Platform Adoption by Year “35% of the Fortune 500 and nearly 50% of the Fortune 100 have Twitter accounts” --Dr. Nora Ganim Barnes, Research Chair, Society for New Communications Research Survey of 55 marketers
13. Twitter in Business “I keep expecting to see diminishing returns [from Twitter] and it just doesn’t happen.” Bill Robb, Social Media Marketing Manager, Cisco Systems
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15. Focus is on building relationships and enthusiasm among prospective employees