A presentation on how to do Marketing on a tight budget, for web start-ups!

1. StartUp
Marketing
On
A
Tight
Budget

2. @pgezerlis

4. €
0
#1
2h/w
Get
a
mentor
who
knows
on-­‐line
Marke2ng
(you
will
be
surprised
how
many
will
happily
guide
you
to
the
“force”)

5. €
0
#2
wks
GET
YOUR
MESSAGE
RIGHT

6. €
25
#3
mo’s
Learn
Web
Analy2cs
Learn
how
to
communicate
ac2onable
data
to
HIPPO’s

7. €
up2u
Your brand should #4
a
lot
fall in love with
Social Media
(remember to train)

8. €
25
#5
spare
Read
books
to
inspire
you
and
your
culture
Inspira2on
will
improve
your
marke2ng
tac2cs

9. €
up2u
#6
fun!
Be
innova2ve
in
everything
you
do
(even
in
the
pain;ng
of
your
delivery
trucks)

10. €
0
#7
fun
Show
your
face
to
the
world!
You
are
not
only
a
domain
name
or
company
brand

11. €50/mo
3h/wk
e-­‐Mail
Marke5ng
Use
it
Effec5vely
#8

12. €
up2u
Your happy customers
GiveAll
is, probably, the best
marketing u will have
#9

13. €
0
#10
A
Lot
ANend
as
many
business
plan,
start-­‐up,
funding
events
as
you
can
(where
you
can
evangelise
your
idea
and
market
it
to
the
world)

14. €
0
#11
A
Lot
PR
Build
a
list
of
reporters,
bloggers
and
influencers,
send
PR’s
(SEOp2mised),
contact
preferences
.
On-­‐line
PR
is
the
new
PR

15. €
0
Market yourself #12
A
Lot
by creating Trust
in your website

16. €
N/A
#13
A
Lot
The product
is the
marketing

17. Υποµονή & Επιµονή
#14

18. Feel free to
contact me
(presentation on slideshare.com)
@pgezerlis