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Mammut | Die unternehmenseigene Community

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Gegentrend Facebook: Die unternehmenseigene Community

Peter Erni (@pgart) for #smm15, Social Media Manager, Mammut Sports Group AG

Mammut feilt aktuell an einer eigenen Webcommunity. Doch weshalb? Auf der einen Seite sind wir grundsätzlich überzeugt, dass die Zeit reif ist für interessensspezifische soziale Netzwerke. Auf der anderen Seite sehen wir eine einzigartige Chance, uns von unserer Konkurrenz deutlich abzuheben, unsere herannahenden Herausforderungen im Bereich Kundenservice wie auch Kundenbindung zu meistern und Kaufentscheide unserer Kundschaft auf eine komplett neue Art und Weise positiv zu beeinflussen.

1. Heranführung an das Thema
- Wieso erachte ich eine eigene Community als nötig und zukunftsweisend für Unternehmen
- Trends in der SoMe Kletterszene mit „I Love Climbing“ etc. als Beispiel von kleinen, hochspezialisierten sozialen Netzwerken (Gegentrend Facebook)

2. Grundpfeiler einer unternehmenseigenen Community
- Was braucht es, damit der Vogel fliegt? Ziele & Grundpfeiler?
- Welche Zielgruppen werden angesprochen / sind zentral?
- Nutzen für Mitglieder / Mammut? USPs?

3. Aktueller Stand bei Mammut?
- Verknüpfung von Community/Kundenservice/E-Commerce als finales Ziel

Veröffentlicht in: Soziale Medien
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