The document discusses how digital and inbound marketing can be used to attract customers. It notes that there has been a fundamental shift where the customer now controls the relationship as they tune out interruptive advertising. It recommends using inbound tactics like blogs, SEO and social media rather than outbound tactics like cold calls. The key is to attract new prospects, convert them to customers and grow their lifetime value through the customer journey. Different generations of customers prefer different channels so a multi-channel approach is needed.

1. HOW TOATTRACT CUSTOMERS
WITH DIGITALAND INBOUND
MARKETING
FUNSHO PETERS
DIGITALMARKETINGSTRATEGIST
Funshopeters.com
mail@funshopeters.com
0909-375-0602

2. 1
FUNSHO PETERS
DIGITAL MARKETING STRATEGIST
O V E R T H E PA S T D E C A D E ,
T H E R E ’ S B E E N A
F U N D A M E N TA L S H I F T I N
T H E WAY C O M PA N I E S
R E A C H T H E I R A U D I E N C E .
For more information, please visit:
WWW.COMPANYNAME.COM
THENANDNOW

3. THEN
2
B R A N D S W E R E I N C O N T R O L .
B U Y E R S W E R E C O N S TA N T LY
B O M B A R D E D W I T H
B I L L B O A R D S ,
C O M M E R C I A L S , A N D C O L D
C A L L S T RY I N G T O S E L L
T H E M A P R O D U C T.
FUNSHO PETERS
DIGITAL MARKETING STRATEGIST

4. 3
T H E C U S T O M E R I S I N
C O N T R O L . B U Y E R S A R E
T U N I N G O U T L O U D ,
I N T E R R U P T I V E
A D V E RT I S I N G A N D
C O N S U M I N G
I N F O R M AT I O N
O N L I N E .
NOW

5. 4
OUTBOUND INBOUND
VS
M a r k e t e r - C e n t r i c
C o l d C a l l i n g
C o l d E m a i l s ( S P A M )
I n t e r r u p t i v e A d s
C u s t o m e r - C e n t r i c
S E O
B l o g g i n g
A t t r a c t i o n
FUNSHO PETERS
DIGITAL MARKETING STRATEGIST

6. THEOLDPLAYBOOK ISBROKEN
2 0 0 M
O N T H E
D O N O T C A L L L I S T
8 6 %
S K I P
T V A D S
4 4 %
O F D I R E C T M A I L I S
N E V E R O P E N E D
9 1 %
U N S U B S C R I B E
F R O M E M A I L
FUNSHO PETERS
DIGITAL MARKETING STRATEGIST
5

7. 6
INCREASE IN MONTHLY
TRAFFIC
INCREASEIN MONTHLYLEADS
REVENUE
B l o g s , S o c i a l M e d i a , S E O
O p t i m i s e d E m a i l , C a l l - t o - a c t i o n ,
L a n d i n g P a g e
S a l e s A l e r t ,
C l o s e d L o o p
THEMODERNBUYERJOURNEY
FUNSHO PETERS
DIGITAL MARKETING STRATEGIST

8. 7
A T T R A C T
R e a c h n e w p r o s p e c t s
C O N V E R T
T u r n p r o s p e c t s i n t o
c u s t o m e r s
G R O W
M a x i m i s e c u s t o m e r
l i f e t i m e v a l u e
C ON VER T PR OSPEC TS IN TO C U STOMER S
FUNSHO PETERS
DIGITAL MARKETING STRATEGIST

9. 9
HAVE YOU IDENTIFIED YOUR CUSTOMER?
FUNSHO PETERS
DIGITAL MARKETING STRATEGIST

10. 8
“ TH ER E IS ON LY ON E B OSS.
TH E C U STOMER . AN D H E C AN FIR E
EVERYBOD Y IN TH E C OMPAN Y FR OM
TH E C H AIR MAN ON D OW N ,
SIMPLY BY SPEN D IN G H IS MON EY
SOMEW H ER E ELSE”
- SA M WA LTON ( Walmar t Founder )
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DIGITAL MARKETING STRATEGIST

11. 10
B a b y B o o m e r s G e n e r a t i o n X G e n e r a t i o n Y G e n e r a t i o n Z
EVERY C U STOMER IS U N IQU E
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DIGITAL MARKETING STRATEGIST

12. 11
B a b y B o o m e r s
( 1 9 4 5 - 1 9 6 4 )
• Face-to-face
• Telephone
• TV
• Loyal customers
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DIGITAL MARKETING STRATEGIST

13. 12
G e n e r a t i o n X
( 1 9 6 4 - 1 9 7 6 )
• E-mail
• Instant Messenger
• Desktop
• Realistic
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DIGITAL MARKETING STRATEGIST

14. 13
G e n e r a t i o n Y
( 1 9 7 7 - 1 9 9 4 )
• Messages
• Social Media
• Mobile
• Experience
• Multi-channelengagement
FUNSHO PETERS
DIGITAL MARKETING STRATEGIST

15. 14
G e n e r a t i o n Ζ
( 1 9 9 5 - n o w )
• FaceTime
• Snapchat
• Interface of everything
• Immediate results
• Multi-channelengagement
FUNSHO PETERS
DIGITAL MARKETING STRATEGIST

16. 15
D ATA IS K EY
C u s t o m e r d a t a m o s t
m a r k e t e r s a c t o n
• D e m o g r a p h i c
• G e o g r a p h i c
• H o u s e h o l d i n c o m e
C u s t o m e r i n f o r m a t i o n
T o a c t o n
• B u y e r i n t e n t
• P a r t n e r i n t e g r a t i o n d a t a
• C r o s s - d e v i c e d a t a

17. QUESTIONS?