1. Webmarketing July 2010 @pfrulas

2. Agenda Review What are your objectives? Traffic Sales Information Promotion Community e-commerce Network Theory Facebook @pfrulas

3. Review @pfrulas

4. “Plan your work, and work your plan” @pfrulas

5. Why to have a website ?Why make it social ? "We must have a website - everybody does!“ “We must have a facebook page - everybody does!” @pfrulas

6. Why to have a website ? Network Brand Service Market Expand Sell Inform Listen @pfrulas

7. Who’s your Target Audience ? Customers Press Users R & D Comunities Private Public @pfrulas

8. Your Website Different Objectives call for different actions. Inform Listen Push Pull Publish Read @pfrulas

9. Web & Social Media @pfrulas

10. Social Media Can actually help you with all of them @pfrulas

11. … you should start with the business goal, not the tool But… @pfrulas

12. Social Media e-commerce @pfrulas

13. History Electronic Data Interchange Electronic Fund Transfer 1 9 7 0 - 1 9 9 0 EDI EFT DNS E-Mail HTTP:// World Wide Web @pfrulas

14. History 1990 - 1994 - 1995 - 1996 - 1999 - 2000 - 2003 1994: SSL Secure Sockets Layer @pfrulas

15. What is e-commerce ? By definition, e-commerce means the buying or selling of goods and services over the Internet. @pfrulas

17. If you extend e-commerce's definition to include:

18. researching products and services online

19. bidding on an online auction but not winning,

20. The number of adults who participate in e-commerce jumps to 93 percent @pfrulas

21. eCommerce - Mexico @pfrulas

22. eCommerce - Mexico @pfrulas

23. eCommerce - Mexico @pfrulas

24. eCommerce - Mexico @pfrulas

25. eCommerce - Mexico @pfrulas

26. Social Media Network Theory @pfrulas

27. What’s a Social Network ? social network is a social structure Individuals or organizations ( we’ll call them "nodes“) Have Interdependency Friendship Kinship Financial exchange Dislike Sexual relationships Beliefs Knowledge Prestige @pfrulas

28. Networks Nodes Individuals Brothers Politicians Countries Networks Social Families Governments Organizations Interconections @pfrulas

29. Nothing New Really What are some examples of social networks ? Get a Job Get some concert tickets Order something remotly Get trained The better connected you are, the better ! Maps Principle @pfrulas

30. Maps @pfrulas

32. Guía Roji vs. Google Maps @pfrulas

33. Guía Roji Usability Social Media Sponsorships @pfrulas

34. Guía Roji Searched Guadalajara Vallarta Results ? @pfrulas

35. Guía Roji Static Map Reduced Space Paid Publicity @pfrulas

36. Google Maps Dynamic Draws a path from point A to point B @pfrulas

37. Google Maps User added value ! Photos & Videos added by users @pfrulas

38. Paid Publicity @pfrulas

39. 6 Degrees of Separation The value of the network is valuable only if the links are available ! @pfrulas

40. Online Social Networks @pfrulas

41. Social Media1997 - 2006 SixDegrees.com MiGente.com LinkedIn.com MySpace.com Last.FM Hi5 Facebook YouTube Twitter @pfrulas

42. Social Networks @pfrulas

43. Social Networks Maps De esta necesidad nacen.... @pfrulas

44. Redes Sociales en Internet...Cómo funcionan ? Sign Up Free - Anyone can Join Name : Location: Interest: Email: @pfrulas

45. Redes Sociales en Internet...Cómo funcionan ? Quiénes son tus amigos ? @pfrulas

46. Redes Sociales en Internet...Cómo funcionan ? Genera un lazo con tus contactos ! @pfrulas

47. Redes Sociales en Internet...Cómo funcionan ? Tu amigo puede ver a tus amigos y tu puedes ver los suyos... ....esto genera tu mapa sociale @pfrulas

48. My Social Network @pfrulas

49. How do you maintain your networks ? How to Become Sociable http://www.wikihow.com/Become-Sociable Make eye contact. Talk to others around you. Remember the E word: Empathy! Remember the FUN!! Put in the effort. Always try to accept others' offers and invitations Don't be by yourself all the time Mix up your routine Be an optimist Compliment people @pfrulas

50. Redes Sociales en Internet Cuál es su finalidad ? Porqué hay tantas ? ! Entretenimiento ? Es una moda ? Herramienta ? Es una pérdida de tiempo? Cómo se puede utilizar como herramienta de mercadeo? @pfrulas

51. Some Social Networks Facebook YouTube Wikipedia Blogger MySpace Twitter WordPress @pfrulas