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Your Social Media Plan for Success!in 6 easy steps<br />Presenter: Patti Fousek, President<br />@PattiFousek on Twitter<br />

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Who Are We?<br />2<br /><ul><li> Search Engine Optimization

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Social Media Coaching & Management

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Blog Consultation & Strategies

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Individual & Group Training</li></ul>Patti Fousek, President & Chief CreativeMind<br />patti@cmsearchmarketing.com<br />www.twitter.com/PattiFousek<br />www.cmsearchmarketing.com<br />

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What is Social Media?<br />4<br />

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Social Media Marketing<br />Social Media Marketing (SMM) is the process of promoting your site or business through social media channels. <br />5<br />

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Social Media Strategy<br />6<br />In 6 easy steps<br />

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Step 1: Map Your Plan<br />7<br />

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Industry Expert<br />Local Expert<br />Increase Sales<br />Brand Awareness<br />What are your goals?<br />8<br />

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Who is Your Audience?<br />9<br />Traits?<br />Geography?<br />Commonalities?<br />Demographics?<br />Behaviors?<br />

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What makes you unique?<br />Awards, certifications<br />Specialties, niche<br />What’s your image?<br />What’s Your Message?<br />10<br />

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Step 2: Brand Profiles<br />You are the Expert! Make it Known!<br />Social media profile = 45 second elevator pitch<br />Write in conversational style – keep it interesting<br />Show off your strengths<br />Use keywords so you can be found<br />Your profile is your online billboard<br />11<br />

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Step 3: Build Your Network<br />Step 4: Connect with those you know first<br />Your email inbox is a great wealth of information… use it.<br />Write personalized notes when you wish to make a connection<br />Ask for recommendations from former co-workers or employers on LinkedIn<br />13<br />

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Step 4: Start Sharing<br />Ways to share<br />Link to helpful articles or blog posts<br />Answer questions on LinkedIn<br />Join a group and join in discussions on Facebook<br />Give recommendations on LinkedIn<br />14<br />

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Step 5: Track & Measure<br />New follows on Twitter<br />Re-tweets on Twitter<br />New fans on Facebook<br />New connections on LinkedIn<br />Comments on LinkedIn group posts<br />Traffic to your site or blog<br />Increased sales<br />15<br />

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Step 6: Manage Your Time<br />15 minutes is all you need<br />Put it on your calendar<br />Don’t forget your strategy<br />Use social media tools to help manage your time<br />16<br />

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17<br />avoid the pitfall…<br />

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Not having goals<br />Choosing quantity over quality when it comes to friends/followers/contacts<br />Not listening<br />Incomplete profiles<br />Abuse of self-promotion<br />Spamming<br />Starting, stopping, starting, stopping<br />Not measuring results or reach<br />Common Pitfalls …<br />18<br />

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Tools of the Trade<br />19<br />

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Time Saving Tools<br />HootSuite – www.hootsuite.com<br />Manage Twitter, Facebook and LinkedIn<br />Schedule posts, create lists, find and follow<br />Tweet Deck - www.tweetdeck.com<br />Twitter management platform<br />JitterJam – www.jitterjam.com<br />Manage Twitter, Facebook, and FriendFeed.<br />Schedule posts, find, follow, email, text message<br />20<br />

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Mobile Twitter Tools<br />21<br />Echofon for iPhone<br />Swift for Android<br />TwitterBerry for BlackBerry<br />

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Mobile Facebook Tools<br />22<br />Facebook for Android<br />Facebook for Blackberry<br />Phonebook for iPhone<br />

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April 27, 2010<br />Become a Blogging Rock Star! Beyond Blogging Basics <br />May 4, 2010<br />Facebook Marketing 101A Beginners Workshop<br />May 18, 2010<br />Facebook Marketing 201Build Connections & Get Noticed<br />23<br />training <br />workshops<br />

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Thank You!<br />24<br />Connect on<br />www.twitter.com/PattiFousek<br />www.linkedin.com/in/pattifousek<br />Become a FAN!<br />www.facebook.com/CreativeMindSearchMarketing<br />CreativeMind Search Marketing, LLC<br />(Office) 207.457.5444<br />info@cmsearchmarketing.comwww.cmsearchmarketing.com<br />