1. So you want to know…
The secret of
Going Vira

2. Well you’re in the
right place
Because that’s exactly what you’re going to learn
…but you might be surprised
by what you hear…

3. Because we’re going to be sharing
information that…
No one else
…is willing to talk about these days.

4. Maybe you’ve
tried…

5. You spent hours, days, or even weeks or
months putting together your…
And finally, you posted it on the Internet.

6. And then…
NOTHING
.
35 views. 15 downloads. 3 new users.

7. There is literally no
worse feeling.
You felt sluggish and helpless for days.
Like you were just rejected by
the world.

8. Well, here’s the good news.
You’re not alone.
In fact…

10. Sure, maybe you’ve heard their
story…
“I just committed to making a video
once per week and eventually found
my audience.”
“I just made an app, posted it to my
Facebook wall, and the next day it
had 10,000 users.”

11. Here’s the
thing
While that sounds awesome and
inspirational, that’s never the whole
story.
There are many more
factors at play than
they’re willing to admit.

12. Chances are…
…they learned the secret about how
stuff goes viral that we’re going to
share with you today, and then
capitalized on it to propel them to
success.

13. Viral Marketing is very serious
business.
It’s essentially the single most
powerful tool for communicating a
message in history.

14. In the old
days…
Neigh
!
Now…

15. Not only is viral marketing
powerful…
It’s often the
lifeblood of your
career.

16. Whether you’re a…
• Startup company
• Singer
• Comedian
• Journalist
• Programmer
Is almost always critical to your
success.

17. Which leads us to the secret…
…of how stuff actually
goes viral on the
Internet.
And here it is…

18. Going viral is very rarely a
random, luck-of-the-draw
occurrence.
More than 99% of the stuff that goes
viral these days was actually
carefully planned according to a
specific strategy for attaining viral
growth.

19. There are 2 main
pieces to the
puzzle

20. The first piece
Creating the actual viral content, whether it’s a
video, iPhone app, comic, whatever.
You can’t just create something and hope it catches on.
You need to create something that actually has the
potential to go viral.
And there are exact proven formulas for online content that
infinitely increase your chances of going viral.

21. The second piece
This is the part most people don’t understand.
In fact, it’s the number one tactic that most the most
successful people on the Internet understand and execute
on better than anyone.
Distributio

22. No matter how good your
content is, or how well you’ve
optimized it for virality, unless
you have a distribution
strategy for getting your content
in front of as many people as
quickly as possible, you aren’t
going viral.

23. Let’s look at
some facts.

24. Look at the competition.
100 million registered domains.
60 hours of video every minute.
8 years straight of content every day.

25. The fact of the matter
is…
Without a strategy for viral growth,
your chances of going viral are
even less than your chance of
winning the lottery.

26. You may not realize it…
The competition for attention online
is fierce.

27. You need to have a
plan…
…for both creation AND
distribution, and you need to be
serious about going viral if you’re
going to pull if off.

28. This may sound
intimidating.
(But that much competition isn’t
necessarily a bad thing, which
brings us to our next point.)

29. Look at the opportunity.
Almost 2.5 billion people are on the
Internet.
3 billion videos are viewed daily.
Yesterday, there were more than 200
million tweets and 1 billion Facebook
shares.

30. There is literally
infinit
e
Amount of room for new successful viral
campaigns.

31. People are actually
lookin
for the next viral thing to share.
g
(And there’s no reason you shouldn’t be able to create that thing.)

32. So how do
you go
viral?

33. We partnered up with a
company called…
“Viral marketing engineers”

34. Responsible for creating and
distributing some of the top
campaigns for…
• Artists
• Entrepreneurs
• Movie studios
• Consumer products
• Startup companies
• Record labels

35. The first and only comprehensive
course on going viral
The How to Go Viral
course

36. It’s a 5 module online course that
teaches you the exact tactics
Top viral
campaigns and
have used to reach thousands
even millions of people within days.

37. Rather than tell you what’s possible, let’s
look at two…
Viral case
studies

39. Threewords.me
300,000 users
5 million visitors
17 million pageviews
~$100,000+

41. Jenna Marbles
5 million views (in less than a week)
#1 subscribed female YouTube channel
369 million+ total channel views
Quit her job because her once-a-week hobby
provides a comfortable 6-figure income

42. The thing
is…
Both of them went into it with the
intention of going viral.
This stuff isn’t rocket science, you just
need to know how it works.

43. What you’re NOT going to
find in this course is the
same tired old advice.

44. In fact, what we’re going to tell you is almost
100%
of what other
opposite
“experts”
will tell you.

45. For example
Here are a few things that we classify as
Absolutely
Terrible
Advice

46. “If you make something good,
people will find you.”

47. Maybe that worked in the early
2000’s, but it’s 2012 and that just
doesn’t happen anymore.
Good content is nowhere
near as powerful as
targeted content.

48. “Make your content shareable.”

49. Twitter buttons and Facebook badges
only add value if you’re already in the
tens of thousands of visitors.
Even then, it’s marginal.

50. “Submit your content to directories
and sites that might be interested.”

51. Unfortunately, this is one of the
worst ways you can spend your
time.
(And is actually the complete opposite
of how you should be creating and
promoting your content.)

52. “Start a blog, comment on
blogs, post on forums, share
everything on Facebook and
Twitter.”

53. This stuff plain and simple does
not work for most people.
But so little is known about going viral
and how it works that everyone just
seems to give the same bad advice.

54. So if you want to stop…
…putting out stuff that doesn’t spread
past a few of your Facebook friends…

55. …and Start…
…building REAL viral campaigns that
reach thousands and sometimes
millions of people in days, check out…

56. How to
go
Vira .co
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