Virtual Museum- How to become a successful digital museum
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A Digital Marketing Proposal for a small independently funded museum
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Virtual Museum- How to become a successful digital museum
- 1. BECOMING A 21st CENTURY MUSEUM
- 3. There are 17,500 museums in the U.S. ART Science Historical zoo Natural history botanical
- 4. THE ARTS AND CULTURE MARKET IS A $166.2 BILLION BUSINESS A YEAR DUE TO TECHNOLOGY MUSEUMS ARE ATTRACTING A WIDER AUDIENCE THAN EVER
- 5. Average Annual Visitors science Living collections Children’s general Natural history art specialized Historic site history 357,103 208,574 130,870 58,500 58,176 44,878 22,000 11,700 10,000 Average Admission $7 The value of a member is usually 50% more in revenue than a one time visitor Technology helps convert visitors into members and members into donors
- 6. You might never physically visit every museum… …shouldn’t mean you’ll never walk their floors
- 7. Top social media platforms for museums
- 10. The Secret Annex Visitors walk through Anne Frank’s house and her infamous attic. A brilliant idea-an online sensation Monet 2010 Impressionism enthusiasts can tour the “Claude Monet: 1840-1926” exhibit without having to buy a plane ticket to Paris Google art project Launched in February 2014, Google Art Project offers a street view experience of 17 of the world’s most famous museums
- 18. Website Redesign
- 19. How often should a website be redesigned? 40 35 30 25 20 15 10 - 5 Every Every Never 3 months 4-12 months Every 13-24 months Every 25-26 months Asia EU US
- 21. The social staircase Strategy Identify, find & observe target market Presence Turn visitors into fans How? Conversation Update content daily
- 22. The current favorite platform for museums to interact with their audience
- 23. Social site That is all about discovery Best for Users are: 32% male 68% female
- 25. Social sharing site That has 1 billion Users worldwide Best for Users share 1 billion Active users Communicating with consumers 2.5 billion Pieces of content daily
- 26. Most followed brand is Posting pics Consumers relate to
- 28. Brand is what people think of you. Branding is the process of managing your brand Branding is the process of managing & creating your brand’s impressions Be the leading brand in your field -European Academic Art! -Classical Realism! -Orientalism! -Romanticism!
- 30. INVITE
- 31. engage
- 32. educate
- 33. INspire
- 34. update
- 35. entertain