SoMe in tourism business - Axxel Parainen 2.12.2010

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My SoMe presentation to 45 international tourism students in Axxel school, Parainen, Finland. 1,5 hours presentation about how tourism companies can benefit from SoMe, what to do and what not to do. What's the difference between trad. media and social media.

Business

Today: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Speaker’s background? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s in common? Frying pan, Villa in Tuscany, B2B-software, backpacker in Australia

= Company = Client / prospepct Traditional Media = Message ” The thin line…” €

LIFE IN SOCIAL MEDIA = Company = Client / prospepct = Message Blogs Pages Pics Videos

SO WHAT? WHAT’S NEW? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Extremely important for tourism! Why? ,[object Object],[object Object],[object Object],[object Object]

What do we do or did? ,[object Object],[object Object],[object Object],[object Object]

BIG QUESTION: can you choose not to be in the social media?

Why is it so hard for traditional companies?

BECAUSE… Marketing Department Sales Department Customer Service Department R&D CUSTOMERS SOCIAL MEDIA

EXAMPLES OF TOURISM RELATED SOME-SERVICES

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So, my customers are there. What should I do and how to benefit?

Meaning? ,[object Object],[object Object],[object Object],[object Object]

Meaning? ,[object Object],[object Object],[object Object]

Compare: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6. Find, and you’ll be found (participate)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],KIITOS / TACK / THANK YOU!

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SoMe in tourism business - Axxel Parainen 2.12.2010

1. Social Media in Tourism Business Petri Hollmén CEO, MBA Lyyti Oy [email_address] / 040 173 7777 Axxel 2.12.2010 Parainen

4. What’s in common? Frying pan, Villa in Tuscany, B2B-software, backpacker in Australia

5. SoMe

6. = Company = Client / prospepct Traditional Media = Message ” The thin line…” €

7. LIFE IN SOCIAL MEDIA = Company = Client / prospepct = Message Blogs Pages Pics Videos

10.

11. BIG QUESTION: can you choose not to be in the social media?

12. Why is it so hard for traditional companies?

13. BECAUSE… Marketing Department Sales Department Customer Service Department R&D CUSTOMERS SOCIAL MEDIA

14. EXAMPLE # 1 CS in SoMe

15. EXAMPLE # 2 R&D in SoMe

16. EXAMPLE # 3 HELP!

17. EXAMPLES OF TOURISM RELATED SOME-SERVICES

18.

19. So, my customers are there. What should I do and how to benefit?

20. 1. Be real

21.

22. 2. Listen

23.

24. 3. Be available

25.

26. 4. Dump the projects

27.

28. 5. Be valuable

29.

30.

31. 6. Find, and you’ll be found (participate)

32.

33. 7. Link your self

34.

35. 8. Start small

36.

37. 9. Forget the layout

38.

39. 10. insource, don’t outsource

40.

41. So… what’s in common?

42.

SoMe in tourism business - Axxel Parainen 2.12.2010

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