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”SOLVING COMPLEX
BUSINESS AND TECHNICAL
CHALLENGES USING DESIGN
THINKING”
05. September 2013
Peter Weigt
Manuel Zedel
INTRODUCTION
Manuel Zedel
	

	

	

Peter Weigt
ELEVATOR PITCH OF DESIGN THINKING
INTRODUCTION
“Design thinking
is a human­centered approach to innovation
that draws from the designer's toolkit to integrate the needs of people, the
possibilities of technology, and the requirements for business success.”
—Tim Brown, president and CEO IDEO
©	
  SAP	
  2012	
  	
  |	
  	
  4	
  
DESIGN THINKING
means…
…creating INNOVATION by
combining diverse PEOPLE,
creative SPACE and an
iterative APPROACH.
WHAT IS
INNOVATION?
INTRODUCTION
©	
  SAP	
  2012	
  	
  |	
  	
  6	
  
INNOVATION Desirability + Feasibility + Viability.
DESIGN THINKING PIECES
INTRODUCTION
WHAT DOES IT NEED TO DO GOOD DESIGN
THINKING?
©	
  SAP	
  2012	
  	
  |	
  	
  8	
  
IT`S ABOUT PEOPLE.
©	
  SAP	
  2012	
  	
  |	
  	
  9	
  
NO LONELY RESEARCHERS IN THEIR GARAGES.
©	
  SAP	
  2012	
  	
  |	
  	
  10	
  
INTERDISCIPLNARY TEAMS OF T-SHAPED PEOPLE.
©	
  SAP	
  2012	
  	
  |	
  	
  11	
  
INVEST IN TEAM-BUILDING This does not happen by itself.
DESIGN THINKING PIECES
INTRODUCTION
WHAT DOES IT NEED TO DO GOOD DESIGN
THINKING?
©	
  SAP	
  2012	
  	
  |	
  	
  13	
  
…and the freedom to explore.
DESIGN THINKING PIECES
INTRODUCTION
WHAT DOES IT NEED TO DO GOOD DESIGN
THINKING?
DESIGN THINKING APPROACH
DESIGN THINKING APPROACH
DESIGN THINKING APPROACH
Understand.
“Building something
nobody wants is the
ultimate form of waste.”
– Eric Ries
©	
  SAP	
  2013	
  	
  |	
  	
  18	
  
DESIGN THINKING APPROACH
DESIGN THINKING APPROACH
Observe.
©	
  SAP	
  2013	
  	
  |	
  	
  20	
  
“A Developer needs to be curious
and also develop empathy for
End Users ” – Hasso Plattner
©	
  SAP	
  2012	
  	
  |	
  	
  21	
  
WATCH AND OBSERVE – Conduct Interviews
§  Look for details
§  Capture the atmosphere
§  Be curious and talk to people
§  Take photos and notes
§  Speculate: what if… ?
§  Buy things, do things
§  Collect artifacts
§  Write down your impressions
§  Be polite and do not disturb
§  Act as a guest
§  ! ASK Open Ended Questions !
DESIGN THINKING APPROACH
©	
  SAP	
  2012	
  	
  |	
  	
  22	
  
Also look for extreme users.
DESIGN THINKING APPROACH
Point of
View.
©	
  SAP	
  2012	
  	
  |	
  	
  24	
  
WHY DEFINE POINT-OF-VIEW? ©	
  SAP	
  2013	
  	
  |	
  	
  24	
  
©	
  SAP	
  2012	
  	
  |	
  	
  25	
  
Address the right question …and create the right solution
REMINDER We still need to re-focus and make choices.
PROBLEM SPACE SOLUTION SPACE
©	
  SAP	
  2013	
  	
  |	
  	
  25	
  
DESIGN THINKING APPROACH
Ideate.
©	
  SAP	
  2012	
  	
  |	
  	
  27	
  
WHY IDEATE? ©	
  SAP	
  2013	
  	
  |	
  	
  27	
  
©	
  SAP	
  2012	
  	
  |	
  	
  28	
  
BRAINSTORMING RULES.
BUILD ON THE IDEAS OF OTHERS
FAIL	
  EARLY	
  AND	
  OFTEN	
  
THINK	
  USER-­‐CENTRIC	
  
DEFER	
  JUDGEMENT	
   STAY	
  FOCUSED	
  ON	
  TOPIC	
  
BE	
  VISUAL	
  
GO	
  FOR	
  QUANTITY	
  
ONE	
  CONVERSATION	
  AT	
  A	
  TIME
GO	
  FOR	
  WILD	
  IDEAS	
  
DESIGN THINKING APPROACH
Prototype.
©	
  SAP	
  2012	
  	
  |	
  	
  30	
   WWHW	
  
What is a prototype?
§  Prototypes may show how something
looks, feels, or works.
§  Prototypes make things tangible.
§  “Failure” of a prototype is simply a way of
understanding and improving.
Why prototyping?
§  Develop and iterate ideas.
§  Ensure early and regular feedback.
©	
  SAP	
  2013	
  	
  |	
  	
  30	
  
What is a prototype?
Why protoyping?
The best way to experience an experience
is to experience it...
TYPES OF PROTOTYPES
1.  Physical
2.  Paper (e.g. wireframes)
3.  Storyboards
4.  Acting
5.  Dark Horse Prototype
6.  Critical function prototype
7.  Experience
8.  Technical Prototypes (e.g. in software)
©	
  SAP	
  2013	
  	
  |	
  	
  31	
  
DESIGN THINKING APPROACH
Testing.
Why Test?
•  To gather early feedback from users, stakeholders and experts,
to be able to iterate
•  To learn about your ideas strengths and weaknesses
•  To fail early
©	
  SAP	
  2013	
  	
  |	
  	
  33	
  
©	
  SAP	
  2012	
  	
  |	
  	
  34	
  
IMPLEMENTATION	
  
DESIGN
THINKING
MEETS
IMPLEMENTATION
DT-PROTOTYPE	

SPRINT	

DAILY
SCRUM	

DELIVERABLES	

SCOPE AGREEMENT	

PROJECT SETUP	

SAP + CUSTOMER	

BACKLOG	

IMPLEMENTATION
Questions

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