For Sellers

3. COMPANY HISTORY
A tradition of service has made Koenig & Strey GMAC Real Estate one of the
most successful real estate firms in the Chicago area.
Founded in 1961 by the Koenig and Strey
families, this company began a pattern of
growth and industry leadership that
continues to this day.
Joining GMAC Home Services in 1999
enabled us to combine local expertise with
national resources which has helped us
continue that growth.

4. Brookfield Residential Property Services
Headquartered in Toronto and with offices
across Canada, the United States, London,
Shanghai and Singapore, Brookfield RPS is
a leading global provider of real estate and
relocation services, technology and knowledge.
Brookfield RPS is deeply immersed in the real
estate and relocation services sectors and is
committed to being at the front of the industry.
A contemporary, innovative company with a tremendous heritage, Brookfield RPS has been
a leading provider of services to the industry since 1913.
The acquisition of GMAC Home Services and its more than 700 franchised and company-
owned real estate brokerage offices throughout the United States further expanded their
North America presence.

5. KSGMAC.COM
A complete resource for home buyers and sellers with over 125,000 visitors each month.
 More than 100,000 listings
 Quick & easy property searches
 Special search options
 Instant email notifications
 Interactive features including
virtual tours, maps and financial
calculators
 Set up property showings
with ease

7. COMPREHENSIVE REAL ESTATE SERVICES
Koenig & Strey GMAC Real Estate provides
comprehensive real estate services.
 Mortgage
 Insurance
 Title
 Relocation
 Home Warranty

8. MORTGAGE SERVICES
Providing mortgage solutions throughout the Chicagoland area.
Loan officers are available onsite at
Koenig & Strey GMAC branch offices.
We work with over 30 investors with a
multitude of loan products, ensuring
that you get you the appropriate loan at
the best rate.
Loan officers will keep you informed of
your status throughout the entire loan
process.

9. FORT DEARBORN LAND TITLE COMPANY, LLC
“We Put Your Mind At Ease.”
Title insurance assures buyers and lenders
in a real estate transaction that the title to
your property is uncontested and free of
encumbrances.
When you choose Fort Dearborn Land Title
Company you have one less thing to think
about.
 Prompt title searches
 Referrals to attorneys specializing in real estate
 Convenient closing locations, including the
Koenig & Strey GMAC offices

10. KOENIG & STREY INSURANCE AGENCY, LLC
“Experience Counts.”
Koenig & Strey Insurance has been a trusted
advisor to our real estate clientele for over 30
years. We pride ourselves on our excellent
service and our track record of providing the
best insurance coverage to our clients.
 Full line of insurance
 Major carriers (including AAA, Atlantic Mutual,
CHUBB, Progressive, Metlife, Travelers and more)
 Competitive rates
 Exceptional service
 Local experience
 Free policy coverage & rate analysis

11. RELOCATION SERVICES
Providing customized relocation and real estate assistance for buyers and
sellers moving to and from the Chicagoland area.
 National and international reach
 Departure and destination services
 Access to Global Relocation Service

13. DELIVERING A HIGHER LEVEL OF SERVICE
94% Customer Satisfaction*
After thousands of completed surveys,
94% of our clients say they are satisfied or
very satisfied with our services.
The goal of our company and our Sales
Associates is to deliver a quality customer
service experience base on what our
buyers and sellers need and want.
GMAC Real Estate has more than
1,000 real estate offices with more
than 22,000 Sales Associates.
* Based on GMAC Real Estate 2008 Customer Satisfaction survey.

14. WHAT IS PREMIER SERVICE®?
Premier Service® is an innovative way of doing business that sets us
apart from our competitors, giving you the value and attention that
you deserve.
The Process of Premier Service®
 Listen to your needs
 Establish clear expectations
 Commit in writing
 Deliver the service
 Solicit your feedback

15. THE PREMIER SERVICE® COMMITMENT
By signing this pledge, I am giving you my personal commitment to:
 Deliver a service experience
 Stay in touch
 Give you access to special programs
 Make myself available
 Deliver caring customer service

16. SELLING YOUR HOME IS A COMPLEX PROCESS

17. AGENCY OPTIONS
Seller’s Agent
Will represent the seller and only
the seller’s best interest throughout
the transaction
Buyer’s Agent
Will represent the buyer and only
the buyer’s best interest
throughout the transaction
Dual Agent
Will represent the buyer and
seller equally and ethically
throughout the transaction

19. AGENT RESOURCES
Our agents have many resources that
provide a strong value proposition,
and help serve you better.

20. WHERE DO BUYERS LOOK FOR INFORMATION?
*Source: 2008 National Association of Realtors Profile of Home Buyers and Sellers

21. WWW.<YOURADDRESS>.COM
The perfect destination for buyers to view
the best representation of your home.
Your Property Page Includes:
 A description that tells the story of your home
 Complete property details
 Multiple color photos
 Home tours
 Interactive maps
 Financial calculators
 Appointment request

22. SINGLE PROPERTY SITES
Our innovative single property site technology makes it possible for
buyers to find your home using search engines like Yahoo! and Google,
as well as popular real estate sites.

23. ATTRACTING BUYERS
Your property web site is the focus of
all advertising and marketing.

24. STRATEGIC ONLINE ADVERTISING
Targeted online exposure
on over 80 sites including:
ksgmac.com
gmacrealestate.com
Realtor.com®
Google.com
Yahoo.com
Trulia.com
NBC5.com
Chicagotribune.com
Suntimes.com
DailyHerald.com

25. HOW WE USE THE #1 REAL ESTATE SITE* REALTOR.COM ®
TO REACH MORE BUYERS FOR YOUR HOME
Reach more buyers with our
Realtor.com Company Showcase
program.
Draw attention to your listing with high
impact features and add-on components
such as:
 Animated Headline
 Up to 25 Jumbo Photos
 Video Tour
 Special Message Box
 Your Agent Contact Information
 Open House Alerts
*Source: comScore Media Metrix, October 2008

26. LEVERAGED PRINT ADVERTISING
Our print ads
prominently feature
your web address,
driving buyers directly
to your property page.

27. MARKETING PATH

28. PROPERTIES OF DISTINCTION
The luxury specialists at Koenig & Strey GMAC
are dedicated to providing the highest level of
marketing support for your property.
 Comprehensive marketing and advertising
 Focus on a targeted, qualified audience
 Professional photography
 Professionally written and produced materials
 Strategic online advertising including exposure
on ChristiesGreatEstates.com
 Exclusive worldwide network of Christie’s Great
Estates brokers

30. CRITICAL ELEMENTS OF A SALE
1 Asking price is the starting point from which to
negotiate the actual price of a home.
2 The second most important factor in the buyer’s
mind is location.
3 The structural and mechanical integrity, as well
as the upkeep and cosmetic appeal of a property
effect a home price.

31. CRITICAL ELEMENTS OF A SALE
4 Interest rates, competition, the economy and
consumer confidence.
5 The terms of a purchase can make or break
the contract.
6 The right marketing plan will get your home
sold more quickly and at a higher price.

32. POSITIONING YOUR HOME IN THE MARKETPLACE
Higher Prices Attract
Few Buyers
High Price $$$
Actual Fair Market
Price $$
Setting a fair asking
price helps you
obtain the
maximum selling Lower Price $
price for your
home.
Lower Prices Attract
Many Buyers

33. COULDN’T WE TRY THIS PRICE FOR A COUPLE OF WEEKS?
Week 1
A new property on the market
generates a high level of interest
Week 2
Peak market awareness during the
first two weeks on the market
Week 3
Declining awareness and interest as
other new properties arrive on the
market
Week 4
Continued decline in awareness and
interest

34. THE DRAWBACKS OF AN OVERPRICED PROPERTY
Using market research, we arrive at an initial price that is both
realistic and fair to you as the seller, but also attractive to buyers.
Initial Above Market Asking Price
1st Price Reduction
Fair
2nd Price Reduction Market
Value
3rd Price Reduction
Final Below Market Selling Price

36. FIRST IMPRESSIONS ARE IMPORTANT
 The Approach
 The Entry
 The View
 The Surroundings
 The Furnishings
 Storage
 Bathrooms and Kitchen
 Fix the Little Things
 Shed Light on Dark Areas