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SEO Optimization Tips for Search Engines and Visitors

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Optimizing for the New Google

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Search Engine Optimization Windsor, Nova Scotia March 2, 2010
What is the Internet? ,[object Object],[object Object],[object Object],[object Object]
What is a Search Engine? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GateKeepers of the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Does Google Make Money? ,[object Object],[object Object]
The Three Pillars of SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object]
Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Factors ,[object Object],[object Object],[object Object],[object Object]
What Makes a Site Win Top Rank? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USER EXPERIENCE! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Think Like Google!
Search Means Business ,[object Object],“ SEO Halifax” – AlphaSearch #1 “ Halifax SEO” – AlphaSearch #1 “ Internet Marketing Halifax” – AIM #1, AlphaSearch #2 “ SEO Moncton” – #1 an Alpha site “ SEO Canada”, etc.
Optimize for Who?
The Challenge of Search ,[object Object],[object Object]
To Be Better, You Need to Do More.
Search Hot Spots
Search Tail
Keyword Research
Target Analysis
Code Problems?
Tracking, Reporting are Key
Structured Reporting is Key
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