This document provides tips and tricks for optimizing a WordPress site for SEO. It recommends beginning with an SEO strategy and keyword research using tools like SEMrush. It emphasizes the importance of understanding searcher intent and topic clusters. Additional tips include making content fresh, useful and unique; promoting content; improving page speed; setting up analytics and tracking with Google Tag Manager; and auditing the site regularly. Regularly gaining experience is highlighted as the most important WordPress SEO tip.

1. WordPress SEO
Tips & Tricks
Optimization magic behind the curtain
By Peter Mead

2. WordPress SEO is a huge field
Need Tips & Tricks for your journey?

3. Create a plan plan, begin with an SEO strategy

4. Don’t skimp on Keyword research
Open your eyes to SEO wonders of the world!

5. Use SEMrush Keyword magic for keyword research

6. Searcher intent
It’s no longer about
Matching Keywords,
but more About
Relevance to Topics.
https://www.stonetemple.com/semantic-search-and-seo-everything-you-need-to-know/

7. Get into Topic Research; SEMrush

8. Understand, Topic clustering
Image from hubspot, and link
https://research.hubspot.com/topic-clusters-seo

9. My keyword research process with SEMrush

10. Know which keywords to prioritize, use your intellect

11. Setup your robots.txt, meta robots X-Robots.
https://petermeadit.com/blog/block-web-crawlers/

12. Make content fresh, useful and unique

13. The other side of the content marketing coin.
Do the content, then market it… push it out!
Get a strategy, make a publishing plan:
Repurpose content…
Choose distribution channels
Make a checklist
https://www.semrush.com/blog/how-to-leverage-a-content-promotion-strategy-for-bett
er-results-and-higher-roi/
Content marketing, promote your content

14. Page Speed and hosting
https://developers.google.com/speed/pagespeed/insights/

16. Configure Yoast SEO
Yoast SEO speeds up SEO implementation. Use the wizard?
https://www.wpbeginner.com/plugins/how-to-install-and-setup-wordpress-seo-plugin-by-yoast/

17. Migrate to Yoast SEO plugin

18. PageSpeed algo

19. https://kb.yoast.com/kb/canonical-urls-in-wordpress-seo/

20. More on pagination: https://www.contentkingapp.com/academy/pagination/

22. Page load speed

23. https://tagmanager.google.com/

24. Setup tracking with Google Tag Manager
Just one dev touchpoint for tracking...

25. Configure Google Analytics goals, and values

26. Improve CTR% with Google Search Console

27. Work with Google Data Studio
Reports with data from:
- Analytics
- Search Console
- Adwords
- Supermetrics
- SEMrush
- Sheets
- More...

28. Bing webmaster tools & SEO Analyzer report

29. Audit WordPress regularly with SEMrush Auditing tool

32. Check your logs with Screaming frog log file analyzer

33. Check your Sitebulb crawl maps
Shows a force-directed graph,
Visually reveals patterns in the site architecture
https://sitebulb.com/resources/guides/crawl-map-examples/

34. #1 WordPress SEO Tip; Gain experience and trust in yourself
It’s all in the execution… Any Questions?
Resources:
WPBeginner.com
SEMrush.com
Marketing.com.au
PeterMeadiT.com
Slides:
Slideshare.net/PeterMeadiT
Connect with me:
https://www.linkedin.com/in/petermeadit/
https://twitter.com/petermeadit