By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition
Strategy and plan, aka “Why?” and “How?”
By Peter Merholz, http://peterme.com. If you use it, please attribute i...
Definition Execution
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “W...
Definition Execution
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “W...
Definition Execution
Definition
/ Requirem
ents
Iterative design
Im
plem
entation
Strategy and plan, aka “Why?” and “How?” W...
Definition Execution
Definition
/ Requirem
ents
Iterative design
Im
plem
entation
Strategy and plan, aka “Why?” and “How?” W...
Definition Execution
Definition
/ Requirem
ents
Iterative design
Im
plem
entation
Strategy and plan, aka “Why?” and “How?” W...
Definition Execution
Definition
/ Requirem
ents
Iterative design
Im
plem
entation
Strategy and plan, aka “Why?” and “How?” W...
Definition Execution
Definition
/ Requirem
ents
Iterative design
Im
plem
entation
Strategy and plan, aka “Why?” and “How?” W...
Definition Execution
Definition
/ Requirem
ents
Iterative design
Im
plem
entation
Strategy and plan, aka “Why?” and “How?” W...
Thinking about “deliverables”...
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “W...
Definition Execution
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “W...
Nächste SlideShare
Wird geladen in …5
×

The Double Diamond Model of Product Definition and Execution

58.584 Aufrufe

Veröffentlicht am

A diagrammatic model of design process

Veröffentlicht in: Design, Business, Technologie
2 Kommentare
121 Gefällt mir
Statistik
Notizen
Keine Downloads
Aufrufe
Aufrufe insgesamt
58.584
Auf SlideShare
0
Aus Einbettungen
0
Anzahl an Einbettungen
42.647
Aktionen
Geteilt
0
Downloads
631
Kommentare
2
Gefällt mir
121
Einbettungen 0
Keine Einbettungen

Keine Notizen für die Folie

The Double Diamond Model of Product Definition and Execution

  1. 1. By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  2. 2. Definition Strategy and plan, aka “Why?” and “How?” By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  3. 3. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  4. 4. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  5. 5. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  6. 6. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation design makes strategy concrete Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  7. 7. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy design makes strategy concrete Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  8. 8. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy design makes strategy concrete design supports delightful, engaging experiences Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  9. 9. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build design makes strategy concrete design supports delightful, engaging experiences Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  10. 10. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build design makes strategy concrete design supports delightful, engaging experiences Initial Insight Plan Ship Analyze By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  11. 11. Thinking about “deliverables”... By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  12. 12. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build Plan Ship design makes strategy concrete design supports delightful, engaging experiences Initial Insight By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  13. 13. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build Plan Ship design makes strategy concrete design supports delightful, engaging experiences Initial Insight Personas Profiles Mental models Sketching Storyboards Design principles Engagement metrics Competitor analysis Trend analysis Value proposition Elevator pitch Prioritization Vision pieces > Mockups > Illustrated scenarios Roadmap Product Evolution Map Clickable/ tappable Animated UIs Flows/ Wireframes Mocks Code Sketching Storyboards Heuristics User testing Heuristics User testing Flows/ Wireframes Mocks Code By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.

×