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Asb conference ab mauri Rani Berry

  1. The Australian Society of Baking Conference - Joy of Baking “Window on the World” Rani Berry AB Mauri Marketing Manager
  2. Market Insights - Agenda • Global Category Overview • New Product Launches • New Product Launches by Region • Front of Pack Claims • A look at the Consumer • Global consumer • Local consumer • The Trends • Health & Wellness • Easy and Affordable • Ethical and Sustainable • Smart & Connected
  3. Sources of Information • • • • • • • • • Datamonitor Euromonitor Mintel Innova Ivestec Securities Imperial College; London Rutgers University; NJ Sosland publishing AB MAURI research intelligence
  4. A Global Resource…with operations in over 50 countries
  5. 2012 New Product Launches 2012 saw 21,500 new products launched globally within the Bakery Segment, a 7.5% increase from 2011. 5,000 4,500 9% 22% Bread and Bread Products 17% 16% 36% Sweet Cookies Baking Ingredients and Mixes Savoury Crackers Number of Products Launched Cakes, Pastries and Sweet Goods 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 2009 2010 Bread and Bread Products Cakes, Pastries and Sweet Goods Source: Mintel GNPD Database 2011 2012 Bakery Ingredients and Mixes
  6. New Product Launches by Region 25,000 20,000 15,000 North America Middle East & Africa Latin America Europe 10,000 Asia Pacific 5,000 0 2011 2012 2013
  7. 2012 ‘on-pack’ Product Claims Cleaner label and allergy free bakery products rank highly. While most claims have remained consistent for the past few years, the ‘seasonal’ claim has disappeared in favour of ‘ease of use’. 3000 2500 2000 1500 1000 500 0 Vegetarian No Additives / Preservatives Source: Mintel GNPD Database Ethical Packaging Low / No / Reduced Transfat Kosher Low / No / Reduced Allergen Wholegrain Gluten Free Ease of Use Organic
  8. Consumers in 2012
  9. Global Consumer and Industry Outlook Current and Future Outlook • Global population exceeded 7 billion in 2012 with the global population expected to reach between 8.3 and 10.9 billion by 2050. • Globally, bakery in the single largest category for NPD / NPL • As of 2011/2012, Mexico has overtaken the US as the country with the highest percentage of obese people in its total population. • The total number of people with diabetes is projected to rise from 171 million in 2000 to 366 million in 2030. • The global functional, allergen free, organic and other healthy foods market will push through the $1 trillion (€770m) mark for the first time in 2017, as consumer interest in preventing illness via food snowballs.
  10. Australian Consumer and Industry Outlook Current and Future Outlook • Baked goods records 4% retail value growth to be worth A$5.8 billion in 2012. • Australia has the 7th highest prevalence and 6th highest incidence of type 1 diabetes in children aged 0-14 years (Australian Institute of Health and Welfare 2010, 2011). • The total annual cost for people with type 2 diabetes in Australia is estimated at $6 billion (Colagiuri et al., 2003) and $570 million for people with type 1 diabetes (Colagiuri et al., 2009a). • Fourteen million Australians are overweight or obese. If weight gain continues at current levels, by 2025, close to 80% of all Australian adults and a third of all children will be overweight or obese. • Most Australian adults have a daily salt intake of about 10 grams. The ‘Adequate Intake’ corresponds to 1.15-2.3 grams of salt. • Private label products accounted for 14% of retail value sales in 2012.
  11. The Trends
  12. Eight Mega-Trends are Driving Changes in Consumer Packaged Goods HEALTH & WELLNESS Health is addressed in a more holistic and personalized manner. SENSORY & INDULGENCE The driving force behind higher expectations of quality and variety. COMFORT & UNCERTAINTY Rising stress and uncertainty are catalysts for safety, tradition, simplicity, and reassurance. SUSTAINABILITY & ETHICS Shared social and environmental challenges command attention. INDIVIDUALISM & EXPRESSION Today’s consumers are increasingly empowered and confident. EVOLVING LANDSCAPES Socio-demographic and economic trends are changing, long term. SMART & CONNECTED Technology is increasingly changing and shaping consumer behavior. EASY & AFFORDABLE Maximization of scarce time and money shape decision-making.
  13. Trends and Sub Trends MEGA-TREND TREND HEALTH & WELLNESS Wellbeing Personalised Health SENSORY & INDULGENCE Premiumization Novelty COMFORT & UNCERTAINTY Caution Anchoring INDIVIDUALISM & EXPRESSION Individuality Specificity Source: Datamonitor analysis SUB-TREND • • • • • • Guided Health Disease Management Weight Management Moderation & Avoidance Ethical Wellbeing Fresh & Natural • Experimentation • Sensory Fusion • Authenticity • • • • Simplicity Cocooning Trust & Transparency Localism • Right-For-Me • Made-For-Me • Single Lifestyles
  14. Trends and Sub Trends MEGA-TREND SUSTAINBILITY & ETHICS EASY & AFFORDABLE SMART & CONNECTED EVOLVING LANDSCAPES Source: Datamonitor analysis TREND SUB-TREND Environmental & Social Responsibility • • • • Cruelty-Free Fairly Traded Resource Scarcity Biodiversity Time Scarcity Value • • • • Bargain Hunting Private Label Evolution On-The-Go Efficient & Effective Digital Consumption & Lifestyles • • • • Next Generation Shopping Informed Shopping Smart Living Hyper-Connection • • • • • Migrating Influence Widening Inequality Population Engines Aging Populations Situational Complexity Socio Demographic & Economic Change
  15. Focus Trends “A focus on the enduring mega-trends should remain the core priority” Trend #1: Avoidance - Carb / Gluten / Wheat Trend #2: Guided Health - Protein revolution Trend #3: Disease Management - Sugar Free or Reduced Sugar Trend #4: Weight Management - Calorie Controlled Trend #5: Time Scarcity and Value – On the Move & Kits Trend #6: Environmental & Social responsibility Trend #7: Digital consumption and Lifestyles
  16. Trend: Carb / Gluten / Wheat avoidance
  17. Trend: “Carbs are Bad” Unless you play sport for Australia or run marathons, you don’t need carbs. “Elite Member” Cheappinz on website: ironmagazine.com:
  18. The Examples: Reduced or Low Carb Innovative white bread with 70% less carbohydrates. Only 3 grams of carbohydrates per slice. Contains 70% less carbohydrates than regular white bread. It is 59% less carbohydrates than a normal piece of rye bread. Carbohydrate content is (19%), but it contains 12% protein and it's high in fiber (fiber 15%). Low-carb. Only 6.7% carbohydrate. 7.2% fiber. 25% protein. Low carbohydrate. 65% less carb than ordinary white bread. Contains 13% fiber. 15% more protein. Contain 19% seeds. Low carbohydrates fitness bread suitable for the evenings.
  19. The Examples: Industry Response BRINGING BREAD BACK INTO FASHION
  20. Trend: HIGH in PROTEIN
  21. The Examples: High Protein Japan: Pound Cake Mix. Added protein. It is a rich moist cake mix flavor. Body Attack Protein Pancake is composed of 36 grams of highquality protein and sweetened with Stevia 7g of protein per serve. Contains hulled hemp seeds that provide a perfect vegan source of protein, omega 3 and essential amino acids. Dr Zak’s protein bread is a nutritional revolution for athletes and body builders, who traditionally have shied away from bread due to their very high carbohydrate and low protein content. High protein bread for enhanced muscle development.
  22. The Examples: High Protein & Low Carbohydrate This new high protein and low carb bread evening bread This bread only contains a minimal proportion of carbohydrates, but has a high content of protein and is suitable for those following a weight management diet. 2 in 1 day and night bread The white or ‘day’ side is packed with grains and carbohydrates to ensure consumers are satisfied at breakfast time. While the brown or ‘night’ side of the loaf is specifically dedicated to wheat and soy protein.
  23. Trend : Sugar Free or Reduced Sugar The Facts • Approximately 1 million Australians have been diagnosed with diabetes. • If diabetes continues to rise at the current rates, up to 3 million Australians over the age of 25 years will have diabetes by the year 2025. • For type 2, this is likely driven by rising obesity, the ageing population, dietary changes, and sedentary lifestyles. • Obesity is a major contributor to type 2 diabetes with estimates showing that eliminating obesity from the population can potentially reduce the incidence of type 2 diabetes by over 40%.
  24. The Examples: Sugar Free or Reduced Sugar Suitable for diabetics. Gluten free. Suitable for coeliacs. D-tick is a food approval program designed to make it easy for people managing their blood sugar to identify healthy food options. Low fat. Low calories. With vitamins and minerals. Sugar free. 25% less sugar. No artificial colors or flavors. Diabetic friendly. Sprouted grains. Suitable for vegan. Certified organic grains. Low glycemic. Sans Sucre created the sugar-free brownie mix for those trying to cut back on their sugar, fat, cholesterol and calorie intake.
  26. Trend: Junk Health • New trend that has emerged from the Health and Wellness mega trend. • To deter consumers thoughts of ‘junk’ foods manufacturers are taking products and transforming them into the ‘better for you’ category with the use of technology. • Products containing probiotics, added protein and ‘fat blocking’ ingredients are beginning to hit the shelves. • Calorie content claims are also making there way back to labels as calorie controlled diet plans are increasing in popularity.
  27. The Examples: Calorie Controlled Indulgence Calorie content is displayed, reduced fat & sugar, added vitamins & minerals, all natural. 51 calories per slice. Health Only 90 calories. Contains 9g protein. 0g sugar. 74% fewer net carbs than 2 slices of wheat bread. Convenience 80 calories per slice. Excellent source of fiber. Contains only 40 calories per slice. Contains 110 calories
  28. Trends # and # : “The New Convenience”
  29. Trend: Breakfast on the Move Australians spent Food spend outweighs drinks spend four-to-one $11.8bn on breakfast in 2012 $2.20 $2.25 $2.56 $1.69 $1.14 The average Australian ate breakfast… what when where 5.3 Food Drinks Retail $1.19 who 60% 17% Foodservice 20% 3% Breakfast consumption predominantly occurs in the home At home times a week in 2012. This equates to around 79 skipped breakfasts per person per year Source: Datamonitor analysis BREAKFAST SPEND Spend per day At work/school Third place On the move
  30. Trend: Breakfast On the Move Meal Rate of growth in occasions per adult per year (compound annual growth rate), by location, 2011–16 AT-HOME MEALS ARE ON THE DECLINE By 2016, Australian adults will eat 15.7 fewer breakfasts at home. Conversely, meals and snacks consumed at a “third place” will rise at the fastest rate, as consumers spend less time planning and preparing meals, and as the value proposition of foodservice outlets improves. Source: Datamonitor analysis
  31. The Examples: Breakfast Alternatives
  32. The Examples: Bakery kits and par-baked products Homemade No Knead Bread Mix. Just break and bake Just break apart the refrigerated dough, place onto a cookie sheet and bake in your oven. In just a few minutes, enjoy a warm chocolatey cookie. A new yeast bread mix that is ready in less than an hour. Simply Homemade allows home bakers to prepare fresh baked bread in three easy steps – just stir, rise and bake. Tesco Easy Home Bake Baking mix without ingredients to add Ready to bake sliced bread
  33. Trend: Sustainability and Ethics Mega-trend Trend Sub-trend Resource Scarcity Environmental Responsibility Biodiversity SUSTAINABILITY & ETHICS Social Responsibility Cruelty-Free Fairly Traded Regional is the new global! There is an increase in focus on product source consequently driving interest in provenance and ‘artisan’ products. Consumers want to know where their choice products are coming from as it creates an added appeal of history, tradition and culture to the brand and product experience.
  34. The Examples: Sustainability and Ethics Compostable ‘breadbox’ meeting sustainable requirements of concerned consumers It has been designed to hold a quarter loaf of bread. Palm Free or certified sustainable palm bakery products Edible labels and bar-codes Can be stuck to the wet surface of a loaf or pastry and are then safe for the consumer to eat along with the product. Woolworths announces removal of caged hen eggs by 2018
  35. Trend: Access Anything, Anytime A virtual supermarket for on-the-go shoppers • Consumers are more connected than ever before in human history • 60% of the Australian population now owns a smartphone. • You Tube is the 2nd largest search engine in the world and 4th most visited site online • 93% of the world’s population under the age of 40 have joined social networks • Social networking surpassed emails 2.5 years ago • Over 70 million business professionals are on Linkedin Major supermarket goes mobile In an Australian first, Woolworths launched an app allowing consumers to grocery shop from their mobile phone, with purchases delivered to their home or work at a convenient time for them. The app offers customers more choice in how and when they do their grocery shopping. Moreover, the functionality and versatility of the app makes it useful to shoppers at various stages of the path to purchase, and is certain to boost adoption of online shopping in Australia. Online grocery shopping in Australia ($ millions), by device, 2011-16 2011 spend PC Tablet Smartphone TOTAL 2016 spend CAGR 2011-16 1,487 2,673 12.4% 23 146 45.0% 8 39 38.9% 1,517 2,858 13.5%
  36. • Social Media has changed the world • Link
  37. AB Mauri Global Expertise, Local Knowledge We Know Baking! A B IMAURI