Australian Sports Commission, conference on Gold Coast July 2010. Peter Holmes a Court presentation

1. good sports
peter holmes à court
australian sports commission
29.07.10
webcast: slideshare.net/peterhac

2. good sports:

3. good sports:
why Australia must lead the world
in integrating sports into the
community

4. good sports:
why Australia must lead the world
in integrating sports into the
community and the community
into sports.

5. good sports:
why Australia must lead the world
in integrating sports into the
community and the community
into sports.

6. dis.claimer
the photos are from getty images, sportspix, and my own
the words are mine
any typos are mine
the ideas are a combination of mine and those I borrowed and stolen.
where I remember the source and think they deserve credit, I always give
it
this presentation is open source, nothing original here, borrow as much
as you like, just give love to the photographers
and, there are about 187 slides in this presentation

7. dis.claimer
the photos are from getty images, sportspix, and my own
the words are mine
any typos are mine
the ideas are a combination of mine and those I borrowed and stolen.
where I remember the source and think they deserve credit, I always give
it
this presentation is open source, nothing original here, borrow as much
as you like, just give love to the photographers
and, there are about 146 slides in this presentation

8. dis.claimer
the photos are from getty images, sportspix, and my own
the words are mine
any typos are mine
the ideas are a combination of mine and those I borrowed and stolen.
where I remember the source and think they deserve credit, I always give
it
this presentation is open source, nothing original here, borrow as much
as you like, just give love to the photographers
and, there are about 146 slides in this presentation (no bathroom break)

9. my company: ISFM
International Sports and Facilities Management helps organisations
in the sports industry understand their assets and manage them
better. We believe the key is understanding the unique properties of
sport including all the intangible (read: emotional) elements.
Sports will always be about encouraging heaps of participation at all
levels and brilliance at the elite level. We help organisations devote
their energy to the sporting bit, and not on the boring stuff.
Thanks to our founder, Graeme Watson, we have been doing this for
20 years.

10. “Sport is not a business,
it is much more
important than that.”
Me, channelling Vince Lombadi

11. “Sport is not a business,
it is much more
important than that.”
Me, chanelling Vince Lombadi and Bill Shanky

12. think global,
local.

13. think global,
act local.

14. think global,
act local.

15. global
local

16. global
+ local

17. global
+ local
glocal
Author: Thomas Friedman from The World is Flat

18. global
+ local
lobal
Author: Me

19. global
+ local
lobal
Author: Me

20. global
+ local
glocal
Author: Thomas Friedman from The World is Flat

21. if you structure your activities

22. if you structure your activities
to be open and help the community

23. if you structure your activities
to be open and help the community
then people will help you achieve
your goals.

24. sports business
player behaviour
facilities
if you structure your activities
to be open and help the community
then people will help you achieve
your goals.

25. if you structure your activities!
to be open and help the community!
then people will help you achieve!
governments! your goals.!
sponsors!
volunteers!
members!

26. if you structure your activities!
to be open and help the community!
then people will help you achieve!
your goals.!

27. best sporting facility in
Australia ever built
best sporting facility in
t h e w o r l d
f o u r e x a m p l e s :
rabbitohs/surfing girls
sydney kings/olympics
why it is important and
a c h i e v e a b l e

28. best sporting facility in
Australia ever built
best sporting facility in
t h e w o r l d
f o u r e x a m p l e s :
rabbitohs/surfing girls
sydney kings/olympics
why it is important and
a c h i e v e a b l e

29. Redfern Oval 2000

30. Redfern Oval 2006

31. Redfern Oval 2006

33. redfern oval, thanks to the city of sydney,
is now a vibrant community asset

34. redfern oval: elite
full
gymnasium
rehab
center
three
dressing
rooms
hot
showers
and
cold
baths
full
sized
dressing
rooms
1200
seats
elite
playing
field
compe00on
goal
posts
6000
capacity

35. redfern oval: elite fountain
canteen
& community public
toilets
full
gymnasium
interac0ve
playground
rehab
center
mee0ng
room
three
dressing
rooms
cafe
hot
showers
and
cold
baths
open
fields
full
sized
dressing
rooms
market
spaces
community
storage
1200
seats
sprint
track
elite
playing
field
7
water
bubblers
compe00on
goal
posts
skate
park
6000
capacity
walking
track
basketball
hoops

36. redfern oval: elite
& community & open

37. redfern oval didn’t just happen
community consultation
isfm’s master plan
presentation back to community
the fight
(red and) green ban
construction hurdles
re-launch and community pride
management agreements

38. Redfern Oval 2010
the big boys go there to train

39. so do the little boys

40. and the young girls

41. and the really young girls

42. the students to work

43. the men to work

44. the kids to jump

63. an open, transparent business, !
inviting rich participation
appropriate for an increasingly digital age!

64. sure there are times when the gates are closed for a
ticketed event, such as this trial game

65. but even when you close the
The
gates, we remain transparent

66. The

67. businesses can give away a taste for
The
free, and encourage greater interaction

68. businesses can give away a taste for
The
free, and encourage greater interaction
established customers
considering greater interaction

69. businesses can give away a taste for
The
free, and encourage greater interaction
potential customers
sampling the product

70. businesses can give away a taste for
The
free, and encourage greater interaction
and if your product is good enough,
they will want to get closer

71. Redfern Oval 2000

72. Redfern Oval 2010

73. best sporting facility in
Australia ever built
best sporting facility in
t h e w o r l d
f o u r e x a m p l e s :
rabitohs/surfing girls/
sydney kings/olympics
why it is important and
a c h i e v e a b l e

78. “ a holistic strategy to promote sports
participation, leisure, entertainment
and lifestyle activities via a focus on
community and grassroots sports. .”
Dr Vivian Balakrishnan,
Minister for Community Development, Youth and Sports
Singapore

79. best sporting facility in
Australia ever built
best sporting facility in
t h e w o r l d
f o u r e x a m p l e s :
rabbitohs/surfing girls/
sydney kings/olympics
why it is important and
a c h i e v e a b l e

80. the Rabbitohs play rugby league, and have won a record 20
first-grade premierships since their foundation in 1908
photograph of the 1908 premiership winning team

81. unfortunately, they are all in black and white.

82. in 1999, after nearly 3 decades of underperformance, the
National Rugby League excluded the Rabbitohs from the
competition. They did not play in the 2000 or 2001 seasons.

83. in two marches through the streets of Sydney 100,000 people
protested the decision
in July 2001, a federal court decision found that the Rabbitohs
were wrongfully excluded, and the Club was reinstated in
2002.

84. Proposal to sell majority control to
Russell Crowe and I:
number of voters:! 3942!
majority required:! 75.0%!
majority received:!

85. Proposal to sell majority control to
Russell Crowe and I:
number of voters:! 3942!
majority required:! 75.0%!
majority received:! 75.8%!

86. to win, you need big guys like this

87. capable of doing jobs like this

88. and you also need guys like this

89. to do jobs like this

90. it is important
what he does here

91. capable
of
doing
jobs
like
this
it is essential
what he does here

92. !In 2007, the Rabbitohs qualified for the
semi finals for the first time in 18 years!
!Membership has risen from 6,000 to 19,000!
In 2009, the Rabbitohs made a small profit. !

93. “community is the brand”℠
Remo Giuffre
thinker,
retailer,
friend.

94. best sporting facility in
Australia ever built
best sporting facility in
t h e w o r l d
f o u r e x a m p l e s :
rabitohs/surfing girls/
sydney kings/olympics
why it is important and
a c h i e v e a b l e

102. best sporting facility in
Australia ever built
best sporting facility in
t h e w o r l d
f o u r e x a m p l e s :
rabitohs/surfing girls/
sydney kings/olympics
why it is important and
a c h i e v e a b l e

103. dedicated to Mike Wrublewski 1946 – 2009

104. dedicated to Mike Wrublewski 1946 – 2009
“...we
did
over
660
school
visits
a
year
when
Mike
was
in
charge...
and
when
the
Kings
folded
two
years
ago
they
did
just
20
school
visits.”

105. dedicated to Mike Wrublewski 1946 – 2009
“...we
did
over
660
school
visits
a
year
when
Mike
was
in
charge...
and
when
the
Kings
folded
two
years
ago
they
did
just
20
school
visits.”
The
Kings
went
out
of
business
in
2007,
the
year
they
had
won
their
third
consecu0ve
na0onal
championship.

106. best sporting facility in
Australia ever built
best sporting facility in
t h e w o r l d
f o u r e x a m p l e s :
rabitohs/surfing girls/
sydney kings/olympics
why it is important and
a c h i e v e a b l e

107. how to win
at the
olympics

112. 2016 Olympics

113. Australia’s First National Team?
1868 Indigenous Cricket IX

116. do
we
have
the
balls

117. do
we
have
the

118. best sporting facility in
Australia ever built
best sporting facility in
t h e w o r l d
f o u r e x a m p l e s :
rabitohs/surfing girls/
sydney kings/olympics
why it is important and
a c h i e v e a b l e

119. the power of sport in Australia !
©
www.ISFM.com.au

120. the power of sport in Australia !
live !
human !
professional !
games!
©
www.ISFM.com.au

121. the power*of sport in Australia !
* not the box office clout,
the TV ratings or the
©
www.ISFM.com.au
value of our assets

122. the power of sport in Australia !
to build
to transform
- people
- communities
- ideas
©
www.ISFM.com.au

123. the power of sport in Australia !
©
www.ISFM.com.au

124. the power of sport in Australia !
 headstart!
 uniquely ours!
 community grounded!
 urgent health need!
 indigenous relevance!
 brand Australia !
©
www.ISFM.com.au

125. the power of sport in Australia !
 headstart!
 uniquely ours!
 community grounded!
 urgent health need!
 indigenous relevance!
 brand Australia !
©
www.ISFM.com.au

126. the power of sport in Australia !
 headstart!
 uniquely ours!
 community grounded!
 urgent health need!
 indigenous relevance!
 brand Australia !
©
www.ISFM.com.au

127. the power of sport in Australia !
 headstart!
 uniquely ours!
 community grounded!
 urgent health need!
 indigenous relevance!
 brand Australia !
©
www.ISFM.com.au

128. the power of sport in Australia !
 headstart!
 uniquely ours!
 community grounded!
 urgent health need!
 indigenous relevance!
 brand Australia !
©
www.ISFM.com.au

129. the power of sport in Australia !
 headstart!
 uniquely ours!
 community grounded!
 urgent health need!
 indigenous relevance!
 brand Australia !
©
www.ISFM.com.au

130. good sports:
why Australia can lead the world
in integrating sports into the
community and the community
into sports.

131. big finish:

134. photographer: Me

137. thank you.

138. want to
comment?
comment: facebook.com/peterhac
info: www.isfm.com
blog: www.tumblr.com/peterhac
Janie Barrett - Bodybuilder at Coogee Beach

139. isfm does:
International Sports and Facilities Management helps organisations in the sports
and leisure industries understand their assets and manage them better through a
number of processes we have been using (and improving) for over 20 years.
We believe the key is understanding that the sport industry has unique properties
and that nothing can be done without extensive consultation to understand all the
intangible (read: emotional) elements.
While the intangibles are important, all sporting and recreational organisations
need to know and manage the boring stuff: know exactly what their assets are,
manage and maintain them, monetise as appropriate, and never forget your
community wants you around.
Sports will always be about encouraging heaps of participation at all levels and
brilliance at the elite level. We help organisations devote their energy to the
sporting bit, and not on the boring stuff.
Thanks to our founder, Graeme Watson, we have been doing this for 20 years
and have worked in every state in Australia, across NZ and Asia and for virtually
every major sporting body and many Clubs and Government entities.
Peter Holmes à Court acquired the business in 2007 and Chris Green became
CEO 2008.
©11/09 www.isfm.com.au

140. isfm execs:
Peter Holmes à Court, Executive Chairman, is also a director of Viocorp International, Australia’s leading
internet video technology company, a director of Queensland Rail and the Barangaroo Delivery Authority, and
since 2006 he has been the co-owner with Russell Crowe of the South Sydney Rabbitohs. Peter was
Executive Chairman of the Club from mid-2006 to mid-2008. Previously Peter was CEO of the Australian
Agricultural company, and prior to that Peter founded and ran Back Row Productions, an international
producer of theatrical productions, producing of over 20 different productions in 300 cities and 20 countries.
Peter warmed the bench for the Oxford Blues team and today rides a bike and does the odd triathlon, both of
which he does slowly.
Graeme Watson, Founder and Director Facility & Business Master Planning, Graeme has in excess of 40
years experience in the sports and entertainment industry as a qualified architect, strategic business and
financial planner. Establishing ISFM some 20 years ago, Graeme has worked with the majority of sporting
codes to assist them in restructuring and building their businesses to ensure long-term financial well being. A
significant part of Graeme’s work today is devoted to the master planning of facilities and businesses which
satisfy long-term objectives and optimise financial returns of clients. Recognised by his peers as a leader in
the industry, Graeme’s early involvement in the sports industry included representing Australia, as well as
Victoria, Western Australia, and New South Wales, in cricket during the 1960’s and 1970’s. In addition,
Graeme played Australian Rules Football for Melbourne during the 1960s which included 1964, Melbourne’s
premiership year.
Chris Green, CEO, has extensive experience in the sports and entertainment industry, beginning with CMA in
Dallas (a division of Host Communications), and implementing Sears’ sponsorship of collegiate sport. On
returning to Australia in 1999, Chris was appointed Marketing Manager for Athletics Australia, the governing
body for track and field, in the lead up to the 2000 Sydney Olympic Games. Following the success of the
Games, Chris became General Manager (Marketing) of the horse racing industry, overseeing 26 tracks and
500 race meetings per annum. He held this position from 2001 until 2004.Following this, Chris was General
Manager (Strategy) for DSEG, a sports marketing consulting business which has become a leader in the
delivery of negotiation and advisory services. During 2007, Chris joined Peter Holmes à Court at White Bull
Holdings and provides specialist advice to the sports industry through ISFM.
©11/09 www.isfm.com.au

141. additional resources:
www.isfm.com.au/projects_redfernoval.html
A summary ISFM’s work on the redevelopment of Redfern Oval and adjacent commercial properties in
conjunction with the major stakeholders including the City of Sydney Council, South Sydney Rabbitohs,
South Sydney Leagues Club, and property developers Trivest. The completed project, and the adjoining
park is considered a benchmark in community and elite sports integration.
www.slideshare.net/isfm/crawford-report-summary-by-isfm-draft-finding
summary of the crawford report by ISFM, november 21 2009
www.cyclingmasters.tv
Viocorp developed this site to create a broadcast model for the track cycling masters championship. The
model demonstrated how high quality multi-camera coverage, produced efficiently (i.e., cheaply) could
create multiple new revenue streams (organiser, participants, sponsors, syndication) and enable a small
participation sport to reach its geographically diverse fan base.
photo credits: david sproule, col wheelan, peter holmes à court
more peter hac presentations: www.slideshare.net/peterhac
© 11/09 www.isfm.com.au

142. women in
sports
governance

143. 20% = 0
including 3
very
naughty
boys

144. in 2006: 70 percent of the
NFL's players were black
but only 6 percent of the
head coaches were
African-Americans

145. in 2010: 70 percent of the
NFL's players are black
but now 22 percent of the
head coaches are
African-Americans

146. My
Proposal:
1.
selec0on
process
transparent
(i.e.
adver0sed)
2.
(at
least)
one
women
on
the
selec0on
panel
3.
and
then
50%
of
the
candidates
interviewed
for
board
posi0ons
must
be
women.
then
chose
only
on
merit!

147. “I really feel and hope,
that we will not need a
Rooney Rule very long.”
Dan Rooney, US Ambassador to Ireland,
Chairman Emeritus Pittsburg Steelers,
Legend

148. “rugby league’s
independent commission
must have 50% women.”

149. “rugby league’s
independent commission
must have 50% women.”
Me, wearing appropriate head gear

150. not all men
are grumpy

151. not all men
are grumpy