1. The Hero’s Journey
Discover how to make money doing what you love
in
LONDON

2. You can follow your passion,
build a brilliant career
and have financial security,
if you know which skills to use.
Peter de Kuster
Founder of The Heroʼs Journey
with Rachelle Wessels

3. Rewrite Your Destiny
in Life and Business
Attention all artists, musicians, filmmakers, designers, actors, and anyone working
in the creative economy, - even if your chosen profession is not a traditional one,
cultivating and growin a successful, financially rewarding career is still your goal.
Peter de Kuster takes you on a great journey of discovery in the Hero’s Journey
in London. A journey in the footsteps of creative heroes and heroines who came
before you in creating work and a life they love and which gives them financial
security. Think about Terence Conran, J.K. Rowling, Charles Dickens, Tolkien, David
Bowie and many more famous or less famous people in London. Peter provides
you with their best strategies on overcoming some of the specific challenges fa-
ced by right – brainers who want a career that is both satisfying and successful.

4. The Travel Program
Day 1 The Heroes Journey
In the first day of The Heroes’ Journey in London Peter guides you in an inspiring
day with the stories of heroes and heroines. Freelancers, those thinking about
changing careers midstream, and creative people working in corporate environ-
ments need a set of skills that will turn their passion into a viable career. These skills
inlude:
• How to chose the career that best suits your talents?
• Setting realistic goals using right-brain techniques?
• How to avoid the pitfalls that ruin a creative career?
• How to schmooze your way to success?
• How to create a businessplan when you are the business?
• How to be disciplined when you are the business?
When you find an outlet for your creativity in the form of a career, you’ll discover a
freedom in your working life that you can live with for the long term. You can fol-
low your passion, build a brilliant career, and have financial security – if you know
which skills to use. Let Peter show you the way.

5. Day 2 The Hero in Money
Ask an artist, a musician, an actor, a graphic designer, an architect or any other
person working in the creative economy in London and each and every one will
tell you the same thing. To have the money to create, you have to be creative
with your money.
If you’re lucky enough to have found the perfect career for you, one that lets you
showcase your talents and keeps your creative juices flowing, congratulations!
However, Peter knows you in London with stories of creative heroes the dirty reality
most of you are all too familiar with. Even when your creative juices are really flo-
wing, that doesn’t necessarily mean that money is pouring in at the same pace.
In The Hero’s Journey in London Peter offers a range of stories of creative heroes of
this great city about doing just that, including:
• How to know which of your creative talents are the most marketable and can
earn you the most money?
• How to take the “free” out of freelance and charge what you’re worth?
• Why you should avoid the pitfalls of accumulating too much debt in a lean time
– and should always remember the importance of saving money in a boom
time?
• Remembering that you can succeed in your endeavors without selling your
creative soul
• How to find the funds to finance your dreams?
Full of eye – opening stories, instructive anecdotes and real life heroes and heroi-
nes as rolemodels –The Hero’s Journey in London is your travel guide to getting a
financial life – so you can maintain your creative life.

6. Day 3 The Brand Hero
Are you a creative person who desperately wants to tell the world about your ta-
lents and your creative enterprise but lacks the time, money and know-how? The
Hero’s Journey in London is full of clever and creative stories of creative heroes you
can use as ideas to get successfully the word out about who you are and what
you do quickly, easily and cheaply.
Everything you want to know about marketing yourself is included in this third day
of The Hero’s Journey in London. It’s packed full of proven techniques used by
successfull creative heroes that will work for you whether you are an author, actor,
artist, designer, architect, marketeer or musician who wants fresh, off-beat and
cost-effective ways to build a business or develop a successful and fulfililng career.
Full of winning strategies, innovative ideas, and proven sales and marketing tech-
niques, Peter will show you how to go from starving artist to superstar status with
smart advice, including:
• How to market without money
• How to create marketing materials that sell you even when you’re not around
• How to build a buzz using word of mouth
• How to use the internet in ways you never thought of to promote yourself
• How to get the leaders in your field to endorse and help you.
Self promotion is one of the most difficult things a creative person must do. It is also
the most critical. Open this travel guide on any open age and you will find some-
thing that can help you overcome this hurdle and get the attention and recogni-
tion that you and your talents deserve.

7. We hope to welcome you soon at The Hero’s Journey in London.
Peter de Kuster is founder of The Hero’s Journey
For info about our Travel Guides and Travel Seminars
call him at 0031 6 33 661 772 or email peterdekuster@hotmail.com