FirstGiving webinar on Person-to-Person Fundraising

Welcome to Firstgiving’s Webinar ,[object Object],[object Object],[object Object],[object Object],If you are having any trouble with the above number, please call 888-387-8686 Enter 1935301 and press #

Presented by: Susannah Richardson, Firstgiving James Campbell, Firstgiving Kathy Tricomi, Humane Society of Broward County 7 Deadly Online Fundraising Mistakes (and How to Avoid Them) Call: (641) 715-3222 Access code: 362-049-451

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About Firstgiving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Since 1999, we have raised over $300 million for over 5,000 nonprofits worldwide! ,[object Object]

What is Person-to-Person Fundraising? Donors ,[object Object],[object Object],Your Nonprofit Supporters/ Fundraisers Donors

Example Fundraising Page ,[object Object],[object Object],[object Object],[object Object],Progress thermometer Personal appeal Donations and comments

Donors Give to Their Friends and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “ Glad to help! H.S. classmate of your dad.” “ I am so proud of you!” “ Better late than never” “ I Gave More Than Martha, Thus I Care More....” “ You are an inspiration”

Now: Deadly Nonprofit Mistakes

Mistake #1 Trying to Reinvent the Wheel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mistake #2 Neglecting Current Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mistake #3 Not Embracing the Internet and Social Media Everyone is on email, even 91% of internet users over 65! a) Give your supporters the opportunity to use it so they think about your cause in everyday life. Millions of Nonprofits and individuals have blogs, MySpace pages and Facebook profiles. a) Create them and showcase your fundraising efforts b) Encourage your supporters to do the same

Mistake #4 Neglecting Fundraisers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Please Welcome Guest Speaker: Kathy Tricomi Director of Development

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Walk for the Animals 2004 – The Walk raised $292,000 the year before Firstgiving. 2005 – In our first year with Firstgiving, the Walk netted $385,000. $60,000 raised online from 272 pages. Avg. = $220/page 2008 – This year’s Walk raised $193,000 online from 565 pages. Avg. = $342/page Firstgiving has also allowed for easier team creation. Our teams, or “packs,” each have their own fundraising team name, which lends itself to better organization for the pack leader. Pack members set up their own pages under this team name and then the leader is able to see all pack page totals and team total amount raised.

Money Raised Walker Participation

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Online Fundraising Benefits ,[object Object],[object Object],[object Object],[object Object],Remember – the more money an individual collects, the greater the value of goodies he or she will be entitled to.

Type in your Pack’s name Insert a past Pack photo or add a personal photo Explain why you’re walking or how your company is helping such a worthy cause

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Thank you, Kathy! Next: Demo The Firstgiving Experience

Now: Fundraising Deadly Mistakes and Solutions

Mistake #5: Asking Once ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mistake #6 Not Tapping into Your Whole Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mistake #7 Not Personalizing the Appeal ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cost ,[object Object],[object Object],[object Object]

Premium Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images

Firstgiving Nonprofit Accounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example Start Pages Premium Start Page: www.firstgiving.com/sonh Start Page: www.firstgiving.com/npo/3179

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FirstGiving webinar on Person-to-Person Fundraising

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